The secret to your success is to see yourself as a business and carve out time to fully develop as an artist AND as a business. As a business, you will need a consistent style/brand, a professional website and you will need to promote your work across many channels. Please don’t ignore online marketing – it’s THE way our industry is doing business these days.
Your marketing strategy should be centered on the target market that you are aiming for and those who wish to hire you. If you are not sure about your target audience and clients, please feel free to schedule a time on my calendar for a free consultation. https://calendly.com/jo-ann/free-consultation
We can help you with this! The Directory of illustration is a full-service marketing platform that connects you with the most active creatives online, in print, through social media and through our email subscription program. We offer everything you need to increase your visibility and connect you with new potential clients.
1- First of all you’ll need a consistent style/brand, and a body of work. Don’t steal other people's ideas. An original is worth more than a copy. Find your voice and Be YOU!
2-Having a responsive web site is a crucial first step in marketing your art. It’s important to have a place where you can send creative directors, commissioners and art producers to see your work. A poorly designed website will only ruin your chances of getting hired. If you need a website, or your website needs a makeover, send me a message and I’ll set you up for a conversation with our SiteDesignWorks manager Steve, to see the free customized WordPress templates and discount hosting.
Since your portfolio often serves as your first impression, it’s important to put some thought into it.
- Only show your best work
- Organize your work into categories or separate portfolios so your visitors aren’t so overwhelmed
- Make sure your bio is well written and interesting - that you sound knowledgeable, trustworthy, educated, motivated, and creative
- Add a blog
- Add an online store
3- Be where your audience is:
Where do art directors, creative directors and commissioners go to assign jobs?
www.Directoryofillustration.com is still the #1 site for illustrators also
Post at least once a week on your social media platforms and keep creating new images that are exciting and commercial
4- Reach your audience through email campaigns
Yodelist.com is our email subscription program and a great way to put your work directly in the inbox of a creative.
Make it personal, have a creative subject line and introduce yourself, providing a link to your website.
Keeping potential clients aware of your latest work through a regular email newsletter is a fundamental aspect of good marketing. If you’re interested to know more about an email campaign, send me a message and I’ll set you up for a conversation with Kayla Riveros.
5-Consider signing up for one of the Directory of illustration marketing packages, which will put you in front of the largest audience of qualified art buyers in the world. We have marketing programs to fit any budget.
Here is a link to the DI packages: https://join.directoryofillustration.com/marketing-bundles-jam/
Remember this: You are a business, do your best to present yourself consistently and professionally, and know that I’m here to help!
Questions? Let's chat soon! Please schedule a time that is convenient for you:
Jo Ann Miller