Friday, November 7, 2014

Is print really dead?

I recently saw this in ADWEEK.

Is print really dead? Not according to Ikea, after all, the company prints about 200 million copies of its catalog every year in 27 languages for 38 countries. That's more than twice the number of bibles produced in a given year.

But is a print catalog too low-fi for the high-tech age? Again, not according to Ikea, which rolled out this amusing promo for the 2015 catalog, slyly suggesting that print is actually a wondrous technology that equals—nah, exceeds—the power of digital media.

I'm sure the concept has been done before. But it's done well here.

It’s also well done with the Directory of Illustration. In Print + Online = Worldwide.

I invite you to call or email me to discuss your marketing options for 2015-2016. We’ll help you find work in new markets. 

“I’m swamped with work - I partially blame it on my own talent and the rest is entirely the Directory of Illustration’s fault.”

     Christoph Hitz, advertiser since 2013

“The Directory of Illustration has been invaluable, exposing our illustrations to better paying clients with big budgets. I’m not sure we would be the nationally known studio we are today without it! ”
     Terry Tidwell / Miracle Studios. advertiser since 1994

“Advertising in the Directory of Illustration has greatly increased my exposure and helped me acquire more clients from across the country.”
     Janet Allinger, advertiser since 2008

Author: Tim Nudd is creative editor at Adweek

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