Tuesday, November 6, 2012

Communication Arts Banners drive traffic to Directory of Illustration

As you may already know the Directory of Illustration consistently runs 50,000 banner ads every month on Communications Arts Magazines website driving creatives to DirectoryofIllustration.com. These banners are free to every illustrator on our site and will send a creative directly to your portfolio. These banners run consistently in rotation on our home page as well.

Regarding the Directory print + internet program: Overall site traffic is up 29% on top of a 19% increase the previous year. We average 20,000 visitors per month with a bump after the 18,000 books are distributed in January -- for example, we had 24,000 visitors last February and 29,000 last March. An advertiser can monitor their own stats/activity on the back end of the site as well.

Click on these and you'll see them full size:




Sunday, November 4, 2012

What Industries Are Using Illustration?

Are you aware of the following growing industries that can use illustration? Can you target these audiences? There is always a need for illustration to solve a problem, tell a story or sell a product. Look into these industries to see how your work fits in and how you can target them for opportunities:

Healthcare: 
From Susan Tolonen's portfolio on DirectoryofIllustration.com

Baby Boomers:
From John Batten's portfolio on DirectoryofIllustration.com

Sports/Fitness: 
From John Francis' portfolio on DirectoryofIllustration.com

Travel:
From Greg Paprocki's portfolio on DirectoryofIllustration.com

Energy: 
From Ronald Wilson's portfolio on DirectoryofIllustration.com

Institutional:
From David Goodwin's portfolio on DirectoryofIllustration.com
  
Home Improvement:
From Mark Bremmer's portfolio on DirectoryofIllustration.com
 
Fashion:
From Jennifer Lilya's portfolio on DirectoryofIllustration.com

Financial:
From James O'Brien's portfolio on DirectoryofIllustration.com (representated by Gerald & Cullen Rapp)

Children's books:
From Jomike Tejido's portfolio on DirectoryofIllustration.com (represented by MB Artists)

Toys & Games:
From Russell Benfanti's portfolio on DirectoryofIllustration.com(Represented By Mendola Artist Representatives)


 
For a more detailed review of your portfolio and which industries you could target, please connect with me directly. I'd be happy to share some ideas based on your passion, skills and past experience.