tag:blogger.com,1999:blog-31604572149450213712024-03-17T20:01:08.964-07:00Jo Ann's Art AdviceJo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.comBlogger78125tag:blogger.com,1999:blog-3160457214945021371.post-66027242396449199362021-08-23T16:38:00.007-07:002021-08-23T16:40:19.455-07:00Miss New York Washington Post 8-23-21<p> </p><h1 style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-IsPvYlDCW98/YSQwRUYqVoI/AAAAAAAABIc/4GM4bTrxDhkS4lIz-_vYKNOcpqLtvfurwCNcBGAsYHQ/s916/Miss%2BNew%2BYork%2BWashington%2BPost%2B8-23-21.webp" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="602" data-original-width="916" height="210" src="https://1.bp.blogspot.com/-IsPvYlDCW98/YSQwRUYqVoI/AAAAAAAABIc/4GM4bTrxDhkS4lIz-_vYKNOcpqLtvfurwCNcBGAsYHQ/s320/Miss%2BNew%2BYork%2BWashington%2BPost%2B8-23-21.webp" width="320" /></a></h1><p></p><p style="text-align: left;"></p><h2 style="text-align: left;">Miss New York, Vanessa Williams, right, poses with Jo Ann Miller, who was Miss New York
in 1973, at a champagne reception honoring Williams in August 1983. A month later,
Williams would arrive in Atlantic City, N.J., to compete for the 1984 Miss America crown.
Her presence was immediately noticed by pageant insiders, who quickly revised their
predictions about who might win. (Ron Frehm/AP)
By Amy Argetsinger
Today at 6:00 a.m. EDT </h2>From “There She Was: The Secret History of Miss America,” ©
2021 by Amy Argetsinger, to be published by One Signal
Publishers/Atria Books, an imprint of Simon & Schuster Inc.
Printed by permission. See the entire article here: file:///C:/Users/Jo%20Ann/Downloads/Miss%20New%20York.pdf<p></p><p><br /></p><p><br /></p>Jo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.com0tag:blogger.com,1999:blog-3160457214945021371.post-24242320000042437752020-10-24T07:00:00.001-07:002020-10-24T07:00:33.680-07:00Secrets to your Success as an Illustrator - Mastermind Marketing For Illustrators Webinar<p><span style="font-family: inherit;"><span style="font-size: 14pt;">The secret to your success is
to see yourself as a business and carve out time to fully develop as an artist
AND as a business. As a business, you will need a consistent style/brand, a
professional website and you will need to promote your work across many
channels. Please don’t ignore online marketing – it’s THE way our industry is
doing business these days.</span><span style="font-size: 14pt;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><o:p><span style="font-family: inherit;"> </span></o:p></span></p>
<p class="MsoNormal"><span style="font-family: inherit;"><span style="font-size: 14.0pt;">Your marketing strategy
should be centered on the target market that you are aiming for and those who
wish to hire you. If you are not sure about your target audience and
clients, please feel free to schedule a time on my calendar for a free
consultation. </span><a href="https://calendly.com/jo-ann/free-consultation"><span style="background: white; font-size: 14.0pt;">https://calendly.com/jo-ann/free-consultation</span></a><span style="font-size: 14.0pt;"><o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><o:p><span style="font-family: inherit;"> </span></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><span style="font-family: inherit;">We can help you with this!
The Directory of illustration is a full-service marketing platform that
connects you with the most active creatives online, in print, through social
media and through our email subscription program. We offer everything you need
to increase your visibility and connect you with new potential clients. <o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><o:p><span style="font-family: inherit;"> </span></o:p></span></p>
<p class="MsoNormal"><u><span style="font-size: 14.0pt;"><span style="font-family: inherit;">STEPS <o:p></o:p></span></span></u></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><o:p><span style="font-family: inherit;"> </span></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><span style="font-family: inherit;">1- First of all you’ll need a
consistent style/brand, and a body of work. Don’t steal other people's ideas.
An original is worth more than a copy. Find your voice and Be YOU! <o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><o:p><span style="font-family: inherit;"> </span></o:p></span></p>
<p class="MsoNormal"><span style="font-family: inherit;"><span style="font-size: 14.0pt;">2-Having a responsive web
site is a crucial first step in marketing your art. It’s important to have a
place where you can send creative directors, commissioners and art producers to
see your work. A poorly designed website will only ruin your chances of getting
hired. If you need a website, or your website needs a makeover, </span><a href="mailto:joann@directoryofillustration.com"><span style="font-size: 14.0pt;">send
me a message</span></a><span style="font-size: 14.0pt;"> and I’ll set you up for
a conversation with our </span><a href="https://www.sitedesignworks.com/"><span style="font-size: 14.0pt;">SiteDesignWorks</span></a><span style="font-size: 14.0pt;">
manager Steve, to see the free customized WordPress templates and discount
hosting.<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><o:p><span style="font-family: inherit;"> </span></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><span style="font-family: inherit;">Since your portfolio often
serves as your first impression, it’s important to put some thought into it.<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><span style="font-family: inherit;">- Only show your best
work<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><span style="font-family: inherit;">- Organize your work
into categories or separate portfolios so your visitors aren’t so overwhelmed<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><span style="font-family: inherit;">- Make sure your bio is
well written and interesting - that you sound knowledgeable, trustworthy,
educated, motivated, and creative<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><span style="font-family: inherit;">- Add a blog<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><span style="font-family: inherit;">- <span style="mso-spacerun: yes;"> </span>Add an online store<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><o:p><span style="font-family: inherit;"> </span></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><o:p><span style="font-family: inherit;"> </span></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><span style="font-family: inherit;">3- Be where your audience is:<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><span style="font-family: inherit;">Where do art directors,
creative directors and commissioners go to assign jobs?<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><o:p><span style="font-family: inherit;"> </span></o:p></span></p>
<p class="MsoNormal"><span style="font-family: inherit;"><a href="http://www.directoryofillustration.com/"><span style="font-size: 14.0pt;">www.Directoryofillustration.com</span></a><span style="font-size: 14.0pt;"> is still the #1 site for illustrators also <o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-family: inherit;"><a href="http://www.workbook.com/"><span style="font-size: 14.0pt;">www.workbook.com</span></a><span style="font-size: 14.0pt;"><o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><span style="font-family: inherit;">Instagram<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><span style="font-family: inherit;">Twitter<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><span style="font-family: inherit;">Pinterest<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><span style="font-family: inherit;">LinkedIn<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><span style="font-family: inherit;">Facebook<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><o:p><span style="font-family: inherit;"> </span></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><span style="font-family: inherit;">Post at least once a week on
your social media platforms and keep creating new images that are exciting and
commercial<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><o:p><span style="font-family: inherit;"> </span></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><span style="font-family: inherit;">4- Reach your audience
through email campaigns<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-family: inherit;"><a href="https://www.yodelist.com/"><span style="font-size: 14.0pt;">Yodelist.com</span></a><span style="font-size: 14.0pt;"> is our email
subscription program and a great way to put your work directly in the inbox of
a creative.<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><span style="font-family: inherit;">Make it personal, have a
creative subject line and introduce yourself, providing a link to your website.<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-family: inherit;"><span style="font-size: 14.0pt;">Keeping potential clients
aware of your latest work through a regular email newsletter is a fundamental
aspect of good marketing. If you’re interested to know more about an email
campaign, </span><a href="mailto:joann@directoryofillustration.com"><span style="font-size: 14.0pt;">send me a message</span></a><span style="font-size: 14.0pt;"> and I’ll set you up for a conversation with Kayla Riveros.<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><o:p><span style="font-family: inherit;"> </span></o:p></span></p>
<p class="MsoNormal"><span style="font-family: inherit;"><span style="font-size: 14.0pt;">5-Consider signing up for one
of the </span><a href="https://join.directoryofillustration.com/marketing-bundles-jam/"><span style="font-size: 14.0pt;">Directory of illustration marketing packages</span></a><span style="font-size: 14.0pt;">, which will put you in front of the largest audience
of qualified art buyers in the world. We have marketing programs to fit any
budget.<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><o:p><span style="font-family: inherit;"> </span></o:p></span></p>
<p class="MsoNormal"><span style="font-family: inherit;"><span style="font-size: 14.0pt;">Here is a link to the DI
packages: </span><a href="https://join.directoryofillustration.com/marketing-bundles-jam/"><span style="font-size: 14.0pt;">https://join.directoryofillustration.com/marketing-bundles-jam/</span></a><span style="font-size: 14.0pt;"> <o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><o:p><span style="font-family: inherit;"> </span></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><span style="font-family: inherit;">Remember this: You are a
business, do your best to present yourself consistently and professionally, and
know that I’m here to help!<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><o:p><span style="font-family: inherit;"> </span></o:p></span></p>
<p class="MsoNormal"><span style="font-family: inherit;"><strong><span style="background: white; color: black; font-size: 14pt;">Questions? Let's chat soon!</span></strong><span style="background: white; color: black; font-size: 14.0pt;"> Please schedule a time
that is convenient for you:</span><span style="background: white; color: #403f42; font-size: 14.0pt;"> <o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-family: inherit;"><a href="https://calendly.com/jo-ann/free-consultation"><span style="background: white; font-size: 14.0pt;">https://calendly.com/jo-ann/free-consultation</span></a><span style="background: white; color: #403f42; font-size: 14.0pt;"> </span><span style="background: white; color: #403f42; font-size: 14pt;"><o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><o:p><span style="font-family: inherit;"> </span></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><span style="font-family: inherit;">Jo Ann Miller<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><span style="font-family: inherit;">772.213.3044 EST<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size: 14.0pt;"><span style="font-family: inherit;">joann@directoryofillustration.com</span><o:p></o:p></span></p>Jo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.com0tag:blogger.com,1999:blog-3160457214945021371.post-85028371911412961812020-07-14T09:44:00.000-07:002020-07-14T09:58:45.238-07:00Engaging ways to talk about your illustration Creative Voice<br />
<div class="MsoNormal">
<span style="background-color: white; font-family: "arial" , sans-serif; font-size: 10pt;">As a Senior Illustration Consultant with Directory of
Illustration I was just asked by the Association of Illustrators and the World
Illustration Awards to offer helpful hints on creating engaging ways to talk
about illustration and promotion. They asked for tips on ‘how to tell the story
of your work or ‘ways to reach new commissioners and clients'. My experience has
proven that when an illustrator incorporates my time tested advice into
their presentation they’ll have a renewed sense of confidence and gain a
significant competitive advantage. </span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 115%; text-align: center;">
<span style="background: white; color: black; font-family: "arial" , "sans-serif"; font-size: 10.0pt; line-height: 115%;">“<u>PASSION with a purpose, CAMPAIGN &
APPLICATION” Aspects of Your Creative Voice<o:p></o:p></u></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="background: white; color: black; font-family: "arial" , "sans-serif"; font-size: 10.0pt; line-height: 115%;">‘Telling
a story about your work’ and ‘Creating a successful marketing plan’ begin by
developing, presenting and showcasing “Passion with a purpose, Campaign &
Application” aspects of YOUR CREATIVE VOICE.</span><span style="background: white; color: #403f42; font-family: "arial" , "sans-serif"; font-size: 10.0pt; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="background: white; color: black; font-family: "arial" , "sans-serif"; font-size: 10.0pt; line-height: 115%;">It’s
really pretty simple…let’s break it down:<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<u><span style="background: white; color: black; font-family: "arial" , "sans-serif"; font-size: 10.0pt; line-height: 115%;">PASSION</span></u><span style="background: white; color: black; font-family: "arial" , "sans-serif"; font-size: 10.0pt; line-height: 115%;"> – What are you best at? If you had to pick a ‘<i>dream
project’</i> what would that be? If you know what your passion is in your work
you can build your portfolio around that. Ask yourself: what is the style and
medium I love to work in? What are my favorite subject matters to illustrate?
What images have I received positive feedback on? <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<u><span style="background: white; color: black; font-family: "arial" , "sans-serif"; font-size: 10.0pt; line-height: 115%;">PURPOSE</span></u><span style="background: white; color: black; font-family: "arial" , "sans-serif"; font-size: 10.0pt; line-height: 115%;"> - What are the values that provide meaning in
your life? What things inspire, motivate or intrigue you? What can you
contribute to the illustration world? When you know what you can do with
your illustration career that is <i>important</i> in the industry, you’ve found
your purpose. </span><span style="background: white; color: #403f42; font-family: "arial" , "sans-serif"; font-size: 10.0pt; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<u><span style="background: white; color: black; font-family: "arial" , "sans-serif"; font-size: 10.0pt; line-height: 115%;">CAMPAIGN</span></u><span style="background: white; color: black; font-family: "arial" , "sans-serif"; font-size: 10.0pt; line-height: 115%;"> - Portfolios with the most consistency usually
stand out the most. Consistency in your portfolio shows that you are competent,
efficient and can create more than just one of something. You need to
demonstrate that you can deliver exactly what you advertise in your portfolio.
Developing a recognizable style will give your illustrations a voice. It’s okay to have 2 or 3 styles as long as you can build on them. A campaign of
consistent images will amplify your voice. Consistency also builds trust with
editors, art directors and publishers who are hiring. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<u><span style="background: white; color: black; font-family: "arial" , "sans-serif"; font-size: 10.0pt; line-height: 115%;">APPLICATION/USAGE</span></u><span style="background: white; color: black; font-family: "arial" , "sans-serif"; font-size: 10.0pt; line-height: 115%;"> – This is all about getting hired! When a client
is interested in hiring an illustrator, they value being able to point to an
illustrator’s existing work for reference. How will your illustration be used
to solve a client’s visual problem? What is the illustration’s purpose? Is it
conveying a concept or message? or selling a book, magazine or product? <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="background: white; color: black; font-family: "arial" , "sans-serif"; font-size: 10.0pt; line-height: 115%;">More
and more the field of illustration is shaping the world we live in. There is
always a need for illustration to solve a problem, tell a story or sell a
product. Illustrators are getting work from many different places, but in order
to get the work, VISIBILITY EVERYWHERE is key! You will never
realize the infinite possibility of opportunities that exist unless you market
yourself extensively. By doing so you will have a better chance of being seen
and getting hired. Promoting and marketing your work to target all the major
players and niche markets is necessary. </span><span style="background: white; color: #403f42; font-family: "arial" , "sans-serif"; font-size: 10.0pt; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="background: white; color: black; font-family: "arial" , "sans-serif"; font-size: 10.0pt; line-height: 115%;">Be
sure to ask the right questions to know exactly how to win the job. And don't
give up if the bidding process doesn't go your way. Be positive about the
connection you have established with this new potential client and work to
build on it for the future.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="background: white; color: black; font-family: "arial" , "sans-serif"; font-size: 10.0pt; line-height: 115%;">Always
remember the value YOU bring to the project and what your ‘creative voice’
offers to the world.</span><span style="background: white; color: #403f42; font-family: "arial" , "sans-serif"; font-size: 10.0pt; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<br />Jo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.com1tag:blogger.com,1999:blog-3160457214945021371.post-17550181607290695942018-11-07T17:30:00.002-08:002018-11-07T17:30:30.129-08:00Reflections on ICON10 : The Future Is Bright, and Animated, By Anne Telford, Co- Chair The First Illustration Conference<br />
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.5in; text-align: center;">
<b><span style="font-family: inherit;">Anne Telford, Editor-at-Large, Communications Arts Magazine, </span><span style="font-family: inherit;">and I were Co-Chairs of the First Illustration Conference held in Santa Fe in 1999. Today, Anne eloquently reports on the diverse and distinctive sessions from this year's conference in Detroit.</span></b></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.5in; text-align: center;">
<span style="font-family: inherit;">***</span></div>
<br />
<br />
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: inherit;">Twenty
years after helping to found a national conference for illustrators, I sat in a
hotel ballroom with 700+ others to watch ICON10 unfold with a joyous gospel
choir welcoming us all to Detroit, Michigan. Indeed, that soulful welcome set
the stage for an inclusive conference—many speakers were people of color,
several came from other nations, and there were more female speakers than in
past conferences. This anniversary conference also had co-presidents for the
first time: Julie Murphy and Len Small.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: inherit;">From its
inception in 1999 in Santa Fe, to its present vibrant entity, the road has sometimes
been rocky and occasionally steep, but a succession of talented,
entrepreneurial illustrators have guided ICON into an inspiring vehicle for
community with an increased focus on the importance of art and creativity.
Director Mark Heflin has lovingly guided the conference and is an effective
cheerleader.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: inherit;">ICON10
addressed diversity, while refraining from overt politicization (despite the
overwhelming output of anti-Trump illustration, non of the creators of those
pervasive images, were on the roster). Anne Ishii and Graham Kolbeins, founders
of lifestyle brand Massive Goods brought sex into the conversation showing
images from <i style="mso-bidi-font-style: normal;">My Brother’s Husband</i>, a
book by a gay manga artist and introducing queer art and sex into the design
debate. Animation and VR capture were center stage this conference. Chris Sickels
of Red Nose Studio and Richard Borge were two animation/stop motion artists soaking
up the sessions. Ako Castuera makes sculpture and is known for her work as a
storyboard artist and writer on the TV show <i style="mso-bidi-font-style: normal;">Adventure
Time</i>. Her presentation was engaging and inspiring. Many of the young
speakers and attendees are exploring animation and VR as additional outlets for
their creativity. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: inherit;">Detroit
with its maker vibe, and creative renaissance was a perfect location. Don
Kilpatrick was a passionate representative of this spirit, showing his
woodblock prints and studio in a well-received presentation.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: inherit;">The
opening keynote was Tyree Guyton and Jenenne Whitfield, founder/president of
The Heidelberg Project, a sprawling mutating art installation in a blighted
neighborhood that has been transformed into an international cultural
destination. Friday’s keynote speaker Emil Ferris, the cartoonist whose 2017
graphic novel <i style="mso-bidi-font-style: normal;">My Favorite Thing is
Monsters</i>, brought many in the audience to tears and Gail Andersen closed
out the conference with spicy behind-the-scenes stories of illustrator hijinks,
as well as her path to design stardom at <i style="mso-bidi-font-style: normal;">Rolling
Stone</i>, et al.<o:p></o:p></span></div>
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<span style="font-family: inherit;">R.O.
Blechman and his son Nicholas offered a wonderful peek at a warm and robust
relationship between two generations of trenchant social observers. R.O. opened
their session by stating, “Fine art vs. illustration. Come on!” The two
garnered many laughs with their behind-the-scenes observations and delightful
camaraderie.<o:p></o:p></span></div>
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<span style="font-family: inherit;">Attorney
Chuck Cordes advised registering your name as a trademark to protect your
brand. Make noise on your own behalf; confront the infringer. Vandana Taxali, an
intellectual property attorney and artist representative for her brother, the
noted Canadian illustrator, Gary Taxali, offered excellent legal advice:<o:p></o:p></span></div>
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<span style="font-family: inherit;"><span style="mso-char-type: symbol; mso-symbol-font-family: "Zapf Dingbats";">.</span>have a
solid client contract<o:p></o:p></span></div>
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<span style="font-family: inherit;"><span style="mso-char-type: symbol; mso-symbol-font-family: "Zapf Dingbats";">.</span>have
your own negotiables, state these first <i style="mso-bidi-font-style: normal;">before</i>
getting into the contract<o:p></o:p></span></div>
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client as a collaborator, not just a client<o:p></o:p></span></div>
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<span style="font-family: inherit;"><span style="mso-char-type: symbol; mso-symbol-font-family: "Zapf Dingbats";">.</span>ask for
more $<o:p></o:p></span></div>
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<span style="font-family: inherit;">Taxali touted
Blockchain technology as a new method to track usage of copyright images. Check
<a href="https://www.entcounsel.com/">https://www.entcounsel.com</a> for
more information and useful forms.<o:p></o:p></span></div>
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<span style="font-family: inherit;">Marti
Golan of <i style="mso-bidi-font-style: normal;">Reader’s Digest</i> claimed
mailers are dead, and advised employing a good email blast to get in front of
art directors. It’s imperative to have a solid link, if it takes more than a
few seconds to bring up your work, she’s on to the next one. She also advocates
entering contests to help get your art noticed. <o:p></o:p></span></div>
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<span style="font-family: inherit;">One of
the most dynamic components was Kaleidoscope, four five-minute presentations
including Eunsan Huh, who wanted to learn Icelandic so she began deconstructing
words through illustrations creating a visual aid for learning the notoriously
difficult language, resulting in the delightful book <i style="mso-bidi-font-style: normal;">Iceland In Icons</i>.<o:p></o:p></span></div>
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<span style="font-family: inherit;">The
overall mood was upbeat, hopeful, and focused on personal stories, new outlets
and new ways of creating images (one speaker worked in VR the entire 20
minutes, creating mesmerizing loops and waves of color). The majority of
speakers were compelling, open, and engaging. Breaks, parties and outside events
were joyous and many friendships were made and old ones cemented with cocktails
in the hotel bar. (There was also a daily Sober ICON 12-step meeting.) I rank
it as one of the best so far. And the closing party at the cavernous and
slightly spooky landmark Michigan Theatre— now used as a parking garage—was
stellar <o:p></o:p></span></div>
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<span style="font-family: inherit;">Robert
Hunt gave an intensive workshop before the conference proper that attendees
were raving about afterwards. In a main stage presentation he urged attendees
to bring diversity to illustration. People need to bring their own experiences
and identity to a project, he said. He also advised having empathy for the
intended audience, and for your clients. In the end, it’s all about love. Love
your work, love your community.”<o:p></o:p></span></div>
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<span style="font-family: inherit;">I could
not think of better advice in this divisive year. The ICON community is
thriving and is more diverse and visionary than ever. I can’t wait for 2020 and
ICON11. I think we should hold it in Puerto Rico!<o:p></o:p></span></div>
<br />Jo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.com0tag:blogger.com,1999:blog-3160457214945021371.post-27129536293832211822018-07-08T14:36:00.000-07:002018-07-08T17:05:41.376-07:00Judging the MISS NEW YORK COMPETITION FOR MISS AMERICA at the Shea's Performing Arts Theatre in Buffalo, New York <span style="background-color: white; color: #1d2129; font-family: "arial" , "helvetica" , sans-serif;">It's finally summer - but I haven't been sitting in the pool! </span><br />
<a href="https://www.linkedin.com/in/jo-ann-miller/"><span style="background-color: white; color: #1d2129; font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
</a><span style="background-color: white; color: #1d2129; font-family: "arial" , "helvetica" , sans-serif;"><a href="https://www.linkedin.com/in/jo-ann-miller/">As a former Miss New York</a> (that's me in the black velvet dress) I had the honor to judge the <a href="http://missny.org/">Miss New York Organization</a> competition (for Miss America) this year at the Shea's Performing Arts Theatre in my hometown of Buffalo, New York. </span><br />
<span style="background-color: white; color: #1d2129; font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="background-color: white; color: #1d2129; font-family: "arial" , "helvetica" , sans-serif;">Working with so many talented illustrators over the years it was easy to recognize the talent in this young woman. <a href="https://www.sheas.org/">https://www.sheas.org/</a></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; color: #1d2129;"><br /></span>
<span style="background-color: white; color: #1d2129;"><a href="https://www.facebook.com/niaif">Nia Imani Franklin</a></span><span style="color: #1d2129; font-family: "helvetica" , "arial" , sans-serif;"> </span><span style="background-color: white;"><span style="color: #1d2129;">was the outstanding winner of Talent (she has a Masters in Music Composition), Swimsuit and Interview competitions. </span><b><span style="color: magenta;">C</span></b></span><span class="_ezo" id="u_fetchstream_50_n" style="background-color: white; color: magenta; cursor: pointer;"><b>ongratulations</b></span><span style="background-color: white; color: #1d2129;"> to all 51 state winners competing in <a href="http://missamerica.org/">Miss America</a> in September in Atlantic City!!</span></span><br />
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<span style="background-color: white; color: #1d2129; font-family: "arial" , "helvetica" , sans-serif;">The last time I judged, Vanessa Williams won Miss America!!</span><span style="background-color: white; color: #1d2129; font-family: "helvetica" , "arial" , sans-serif; font-size: 14px;"> </span>Jo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.com0tag:blogger.com,1999:blog-3160457214945021371.post-2694488230206556872018-04-12T05:54:00.004-07:002018-04-12T10:28:45.997-07:00TAKE CHARGE OF PRICING YOUR ILLUSTRATIONS<h3 class="post-title entry-title" itemprop="name" style="background-color: white; color: #444444; font-family: arial, tahoma, helvetica, freesans, sans-serif; font-stretch: normal; line-height: normal; margin: 0px; position: relative;">
<b><span style="line-height: 13.65pt;"><span style="font-family: inherit; font-size: small;">So many of my Directory advertisers are getting asked to submit proposals and estimates for national and international work they know will pay well...really well - so they ask me for advice. I want to share the best input I've been given from professionals, two leading artist representatives, who negotiate all day long.</span></span></b></h3>
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<span style="font-family: inherit;"><b>Remember the value you bring to the project and be sure to ask the right questions to know exactly how to win the job. And don't give up if the bidding process doesn't go your way. Be positive about the connection you have established with this new potential client and work to build on it for the future.</b></span></div>
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<b><span style="font-family: inherit;"><br />Here's the complete Q & A: TAKE CHARGE OF YOUR PRICING!! Here are some general questions YOU may have and advice on how to respond...</span></b><span style="font-family: "arial" , sans-serif; font-size: 10pt;"><o:p></o:p></span></div>
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<span style="font-family: inherit , serif; font-size: 12pt;">Scott Laumann - </span><a href="http://www.scottlaumannink.com/" style="color: #4d469c; text-decoration-line: none;"><span style="color: windowtext;"><u><span style="color: blue;">www.scottlaumannink.com</span></u></span></a></div>
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<span style="font-family: inherit;"><b>Question: I have worked with some major illustration publications. Work has been a bit slow lately and I’m taking on some smaller clients. I don’t really want to adjust my rates, but at the same time I understand that budgets vary from client to client. What is the best way to educate a client on my pricing structure, as well as to charge a rate that is appropriate and not too low?</b><o:p></o:p></span></div>
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<span style="font-family: inherit;">Illustration is one of those subjects where clients have a hard time understanding the price structure, since there are no hard costs to accommodate pricing, like hard drives, equipment rental, etc. The best way to validate your worth for a job is to base it on industry standards for illustration projects similar to what you’re doing for your client.<o:p></o:p></span></div>
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<span style="font-family: inherit;">The <a href="https://www.graphicartistsguild.org/" style="color: #4d469c; text-decoration-line: none;" title="Graphic Artists Guild">Graphic Artists Guild</a> is a great starting place to justify what rates are acceptable in the marketplace right now. <b><i>The problem is, editorial and other publications tend to pay editorial rates, not advertising rates, and these rates can be half the costs of an advertising project.</i></b><o:p></o:p></span></div>
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<span style="font-family: inherit;"><b>Question: Any tips for building sales confidence in new commercial illustrators? I don’t want my sales inexperience to reflect poorly on my work – and I do want to turn interest into sales.</b><o:p></o:p></span></div>
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<span style="font-family: inherit;">As an illustrator new to the field, learning how to build sales confidence can be daunting. There are so many variables to consider when working in the advertising, publishing or editorial worlds. In the field of commercial illustration, potential clients don’t want to feel like they are being “sold to,” so effectively “selling yourself” comes from a combination of things you project on the phone or through your emails – once a potential client reaches out to you. When it comes to turning potential jobs into actual sales, the key areas you should be aware of and work on include:<o:p></o:p></span></div>
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<b>1. Learn How to be Personable and Accessible When Communicating With a Potential Buyer<o:p></o:p></b></div>
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<span style="font-family: inherit;">If you maintain a professional demeanor and are truly excited about the project, buyers will hear that in your voice and know that you want to work with them. There is so much competition out there that how you handle yourself on the phone, your enthusiasm (without sounding too pushy) and your ability to help them with costs – or with more of your work, to help them move forward – will set you apart. In this market, it’s the little things that push you to the top of the list! I have had illustrators who were considered for a job, but the client needed to see more work to help them sell the illustrator to the client’s client. Can you offer this? Are you willing to do a test if necessary, to show them what you can do?<o:p></o:p></span></div>
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<b>2. Show Confidence in Your Work and Knowledge of Commercial-Project Pricing and Processes<o:p></o:p></b></div>
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<span style="font-family: inherit;">The more knowledge you have in the pricing arena, the more confident you will be. You need to be involved in illustration groups such as the AIGA (<a href="http://www.aiga.org/" style="color: #4d469c; text-decoration-line: none;">http://www.aiga.org/</a>), Graphic Artists Guild (<a href="https://www.graphicartistsguild.org/" style="color: #4d469c; text-decoration-line: none;" title="https://www.graphicartistsguild.org/">https://www.graphicartistsguild.org/</a>) and the Society of Illustrators (<a href="http://societyillustrators.org/" style="color: #4d469c; text-decoration-line: none;" title="http://societyillustrators.org/">http://societyillustrators.org/</a>) so you can understand what others in your field are going through. By keeping in touch with your industry peers, you will have a better idea of how to price your work, what questions you should be asking and which requests are just unrealistic. When I have interest from a client, the first thing I do is find out the scope of the project, the usage, if they are supplying any reference, what in the artist’s work inspired them to think of that particular illustrator for this job and, last but not least, whether they have a budget in mind.<o:p></o:p></span></div>
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<b>3. Listen – One of the Most Important Skills You Must Develop!<o:p></o:p></b></div>
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<span style="font-family: inherit;">How well you listen has a major impact on how effective you can be for your client. You have to listen to obtain information, to understand and to learn. After listening to the assignment parameters, the goals of the ad/illustration and any concerns the client or art director might have, you’ll be able to offer better suggestions – and show you will be a good collaborator.<o:p></o:p></span></div>
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<b>4. Learn How to Say “No”<o:p></o:p></b></div>
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<span style="font-family: inherit;">If a project isn’t right for you stylistically, or you can’t meet the deadline, or the client is not willing to pay what you feel is a fair price, you need to be able to say “no.” In these instances, the most helpful thing you can say to a potential client is, “I’m not the right person for the job because…” This builds your credibility. Yes, you may lose a sale, but you’ll probably gain an advocate because you shot straight with them. It’s also a good idea to suggest another illustrator who might be a better fit, to show that you want to help your potential client find the best solution for his or her project.<o:p></o:p></span></div>
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<span style="font-family: inherit;">It’s also important to learn how to bring in more potential clients. Research your competition and find out who they’re working for. Find out what accounts are using more illustration in their campaigns, then research who the creatives are so you can market them directly. They know how to use illustration properly – and they’re not afraid to!<o:p></o:p></span></div>
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<span style="font-family: inherit;"><b><br />Question: I understand the value of including some personal work on my website, but where and when should I not market personal work?</b><o:p></o:p></span></div>
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<span style="font-family: inherit;">As agents, we can’t stress enough how important it is for commercial artists and photographers to create personal projects. It’s at the top of the list of most important things you can do to keep your work interesting and evolving.<o:p></o:p></span></div>
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<b>Personal Work = Personal Connections<o:p></o:p></b></div>
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<span style="font-family: inherit;">Creating personal work not only gives an artist an opportunity to create new imagery for his or her portfolios, but should open the door for experimentation – creating for the pure joy of creating, no strings attached! – and feed the soul by creating work that comes from purely personal passion.<o:p></o:p></span></div>
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<span style="font-family: inherit;">In many instances, potential clients are just as interested in this work – if not more interested – as they are commercial pieces. It allows them to see a broader dimension of the artist and helps them understand the artist on a more personal level. We love showing and promoting most personal work!<o:p></o:p></span></div>
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<span style="font-family: inherit;">The goal of marketing your personal work is to intrigue clients and get them interested in working with you. You want them to move you from the giant pool of artists vying for their attention to the much smaller group that already has their attention and is being considered for work.<o:p></o:p></span></div>
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<b>Pick Your Spots Carefully<o:p></o:p></b></div>
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<span style="font-family: inherit;">But there are times when personal work should not be promoted within the commercial area of an artist’s business. An obvious example is not promoting personal work that’s not 100-percent complete, technically or otherwise. That’s a given.<o:p></o:p></span></div>
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<span style="font-family: inherit;">Another good example is if the personal work is too erotic or sexual in nature. Although this work can be very interesting on a fine-art level, it’s not appropriate for most commercial venues. There’s a line where the sensual aspect of nudity crosses over to erotica, and it’s best to err on the side of caution.<o:p></o:p></span></div>
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<span style="font-family: inherit;"><b><i>If a personal project is too controversial</i></b>, you should also avoid marketing it in a commercial venue. Examples of such work include pieces that make strong political or religious statements. Such work might be more appropriate as an editorial statement or as material for your blog. Think about the old adage that tells you, in social settings, to avoid sex, religion and politics!<o:p></o:p></span></div>
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<span style="font-family: inherit;">Another example of personal work to keep out of your marketing materials is <b><i>work that’s just so abstract a potential client probably won’t see any application for it</i></b>. Your personal work should be promoted in a commercial venue to not only showcase your talent and creative thinking, but to inspire potential clients. In the commercial world, it’s great if that inspiration can somehow be applied to our business of advertising. Creatives need to see a connection between your work and what they create … a suggestion of how your vision can enhance theirs. If you’re marketing with an image that’s so artistic that it has no real application, you’re going to confuse people and lose an opportunity to shine.<o:p></o:p></span></div>
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<span style="font-family: inherit;">Creatives have limited time to review what’s in front of them, and they continually look for inspiration. <b><i>When a wonderful eblast or a direct mail piece with an inspiring or influential image hits their desk and they take notice, you have achieved your goal.</i></b><o:p></o:p></span></div>
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<span style="font-family: inherit;">You also have to bear in mind how much competition there is out there, doing the same thing as you. Make sure you’re showing your strengths in a way that encourages targeted clients to use you.<o:p></o:p></span></div>
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<span style="font-family: inherit;"><b>Question: Clients always ask for an estimate, and I tend to lowball – any good strategies for coming up with a proper estimate?</b><o:p></o:p></span></div>
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<span style="font-family: inherit;">Creating an accurate estimate is the best thing you can do for the client, your own illustration business and the industry. Even though no two estimates are the same, most can still follow a general outline for what should be included. Here is a list of questions to ask your potential client to help create an accurate estimate that fulfills both their expectations and your needs.<o:p></o:p></span></div>
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<b>Introduction<o:p></o:p></b></div>
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<span style="font-family: inherit;">1. How did you find out about me? Is there something in your portfolio that inspired them to think of you for this project? Make sure you understand exactly what they’re referencing so you can make sure you’re comfortable executing it, and are clear on what they’re hiring you to do. This will also help you determine the level of complexity of the illustration they’re looking for.<b><o:p></o:p></b></span></div>
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<b>Project Description<o:p></o:p></b></div>
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<span style="font-family: inherit;">2. Do you have a layout? How complex are the illustrations? Are they single-spot illustrations or more complex scenarios? Are they providing any references for you to use? Are they looking for you to concept illustration ideas with the creatives, or are you working from a pre-approved layout that will not allow for much change? Is this black-and-white or a four-color piece? Are you working in layers?<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">3. What is the timing for the initial pencils and the final illustration? Usually, you should have three to four days for the initial pencils, and after client approval, another five to seven days to deliver the final. Two rounds of pencils are standard; anything more should have an additional charge.<b><o:p></o:p></b></span></div>
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<b>Usage, Licensing and Copyright<o:p></o:p></b></div>
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<b>4. Usage is very important in helping you price your project. Note that consumer advertising will be priced much higher than illustrations for a children's book or direct mail.<o:p></o:p></b></div>
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<b>Does the client want national, regional, international, web or worldwide uses? How long is the usage? What is the media use: consumer ad, trade ad, packaging, direct mail, billboards, brochures?<o:p></o:p></b></div>
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<span style="font-family: inherit;">5. If clients say they want unlimited use, you should explore if this is really what they need and offer alternative licensing to match their budget. Often times, clients are not “educated” in this area of rights-based pricing; they will be much more understanding if you take the time to outline that they will ultimately save money by purchasing just the usage they need. For example, if they see the difference in cost for a two-, three- or five-year use, this may be more in-line with what they really need vs. unlimited use/time. <b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">Most clients aren't planning on a consumer magazine campaign or any out of home use, they may just want unlimited collateral (direct mail and consumer or trade brochures and inserts) use. Find out specifically what they’ll use the artwork for and tailor your pricing to match.<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">6. <i>If at all possible, never do "work for hire," give buyouts or sell your copyright.</i> You’re essentially giving away all of your rights as the creator of the artwork and giving ownership to your client. They in turn can reuse and resell the artwork in any way they want.<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">You can still retain your copyright even if it's unlimited use, worldwide for an unlimited time and exclusive to them. If they feel they may need the artwork for other uses down the road or for a longer period of time, these extended uses can be renegotiated or factored into the original contract as well.<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">Remember, they want to use you and you want to work with them. This is a negotiation to give them what they need and pay you fairly for the creation and use of the work. You’re working together to create a fair contract for both parties.<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">7. Will this image have resale potential in stock or other markets? Does your licensing give you this option?<b><o:p></o:p></b></span></div>
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<b>Keep Budgets & Other Paperwork in Mind<o:p></o:p></b></div>
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<span style="font-family: inherit;">8. Editorial and book clients usually have a predetermined budget. Sometimes you can renegotiate if you feel it’s too low for the amount of work they’re requesting. You should always get a credit line for editorial or pro-bono work.<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">9. Do they have an allotted budget already in mind? If not, when do they need numbers?<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">10. Is there a contract? You should have your own contract in addition to anything they supply.<b><o:p></o:p></b></span></div>
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<b>Hang Up<o:p></o:p></b></div>
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<span style="font-family: inherit;">11. Never give an estimate while you’re on the phone with your client. It’s best to hang up and think about what you’re comfortable with.<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">12. Review your estimate before submitting it. A great source for guidelines for estimating various projects is the “Graphic Artists Guild Handbook” at <a href="http://lab.agencyaccess.com/blog/bid/54689/www.graphicartistsguild.org/handbook/" style="color: #4d469c; text-decoration-line: none;" title="www.graphicartistsguild.org/handbook/">www.graphicartistsguild.org/handbook/</a>.<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">13. After you have submitted your estimate and it’s approved, make sure to have it signed and sent back to you.<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">14. After the project is confirmed, you should bill 50% of the job. This is important for cash flow since illustration projects can stretch over a number of weeks with the back-and-forth for approvals. This is also important with a new client that you don't have a payment history with.<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">15. In addition to billing upon confirmation AND having a new client sign your contract, you may want to get a purchase order from you client as it is a contract to purchase your services from your buyer.<b><o:p></o:p></b></span></div>
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<b>Now that all the paperwork is in order, relax and have fun creating a fantastic new piece <i>with</i> your client!</b><o:p></o:p></div>
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Q&A Courtesy <span style="font-family: inherit;"><span style="line-height: 13.65pt;">of my friends at Friend + Johnson (illustration representation agency) who allowed me to share the best advice they have <i>about pricing</i> that they would give an illustrator. </span></span><br />
<b><span style="font-family: inherit;"><span style="line-height: 13.65pt;"><br /></span></span></b></div>
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<i>Have a successful day!<o:p></o:p></i></div>
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<b>Jo Ann</b><span style="font-family: "times new roman" , serif;"><o:p></o:p></span></div>
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<a href="http://www.directoryofillustration.com/" style="color: #4d469c; text-decoration-line: none;"><b>www.directoryofillustration.com</b></a><br />
<a href="mailto:joann@directoryofillustration.com" style="color: #4d469c; text-decoration-line: none;">joann@directoryofillustration.com</a></div>
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Marketing Expert/Illustration Consultant</div>
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Founder/Past President ICON, The Illustration Conference</div>
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772.213.3044</div>
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Jo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.com0tag:blogger.com,1999:blog-3160457214945021371.post-21675512889452850692016-07-22T10:41:00.000-07:002016-07-22T10:41:17.312-07:00ELLIANA - GRADE 5 - CHILDREN'S BOOK ILLUSTATOR<span style="font-family: inherit; font-size: large;">10 year old Elliana, a 5th Grade student at Granville Central School District in upstate New York, was invited to illustrate for a local children's book author. See how beautifully Elliana's illustration stands up to last year's New York Times Best Illustrated Children's Books. </span><br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://1.bp.blogspot.com/-ECkCOCalU2M/V5JV4xg8bUI/AAAAAAAAA54/-xUBeqrqGRIOVC0WAab5puxcj0x4tm_8gCLcB/s1600/upside%2Bdown%2BElliana%2527s%2BArt%2BGrade%2B5%2BLibrary%2BLucy%2BPage%2B8.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="638" src="https://1.bp.blogspot.com/-ECkCOCalU2M/V5JV4xg8bUI/AAAAAAAAA54/-xUBeqrqGRIOVC0WAab5puxcj0x4tm_8gCLcB/s640/upside%2Bdown%2BElliana%2527s%2BArt%2BGrade%2B5%2BLibrary%2BLucy%2BPage%2B8.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: inherit; font-size: small;">Elliana's illustrated Page 8 from 'Library Lucy, Sleepy Secrets at the Pember Library and Museum' <br />book written by Kristina E. Martin</span></td></tr>
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<span style="font-size: large;">Elliana takes great pride in her multitude of talents including martial arts, singing, swimming, horseback riding and she loves and cares for a farm full of animals too!</span><br />
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<h1 class="story-heading interactive-headline" itemprop="headline" style="background-color: white; font-weight: 200; line-height: 1.1; margin: 0px auto; max-width: 80%; position: static; text-align: center;">
<span style="font-family: inherit; font-size: large;">The New York Times Best<br data-owner="balance-text" />Illustrated Children’s Books of 2015</span></h1>
<span style="font-family: inherit; font-size: large;"><a href="http://www.nytimes.com/interactive/2015/10/28/books/review/28-new-york-times-best-illustrated-childrens-books-of-2015.html?_r=0">http://www.nytimes.com/interactive/2015/10/28/books/review/28-new-york-times-best-illustrated-childrens-books-of-2015.html?_r=0</a></span>Jo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.com3tag:blogger.com,1999:blog-3160457214945021371.post-30181241793285647752016-03-23T10:40:00.003-07:002016-03-23T10:40:22.133-07:00Planes, Trains & Automobiles - Summer is coming!!<div align="center">
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<subtitle>2016 </subtitle><subtitle></subtitle><subtitle></subtitle><subtitle></subtitle><subtitle> - Focus
on</subtitle> <a href="http://links.directoryofillustration.com/wf/click?upn=LdKptDwEBB-2F7t49bPwYP2j7xJ9LDqKrYBAn4cQNoRCjjknXx99WTnRPT-2FSg7q9nXvBmn2l8wtWnlVLl2zdAzDGePOEoT9kR7jEQIiTa8jw-2BgmfZ-2Blc0IkX8SBroB3-2BgS_X-2FljbKdu5grxHVOVbhu8j51HOYX916dDq4K-2FcffNgIM0fa-2F5hpNh1Qvmu8dYU2gKxy6gUbWFzygsy-2B5qw5zoZpknKxR578i3jQNxpo3UxVOKSxlNRW34olpFkEyjcu-2B4mOdGEpDxlNgyrz5zj9zqiqQ9RwWqFbQwW37piJb3H8kCr88senC70zhk-2FTZXN70ah7-2FjOpGm4TYMMSEJfs18eSRA3WbdV1UT7vPXZZsnYEvkvQ0uf5TqVYJUiLhoWVHRNP-2F8f8aew752P0137PcCg9wgybA2OGpZD9xb0ylqVh8zjISpRugYQ0eVe2Lc-2FVS5qbQRRZ1YEuXs4kt6ndJTVm0quGWxyVJjilQ3WynKGiaHrOS4JSqK-2BNiGxGvKKhog8gnKdzPMH8EnWkgrhxzK1PaLesqS9Nz-2F2U7yrdgtDdw-3D" target="_blank"><subtitle>Peter Greenwood</subtitle></a> <subtitle></subtitle><subtitle></subtitle><subtitle></subtitle><subtitle></subtitle><subtitle></subtitle><subtitle></subtitle><subtitle></subtitle><subtitle>/
<a href="http://links.directoryofillustration.com/wf/click?upn=LdKptDwEBB-2F7t49bPwYP2j7xJ9LDqKrYBAn4cQNoRCit-2Bc80g3hSyEgC0cHLSANzgggZFf5rTKPeovt4vUehdMqY8fJRCxxl595i1Gcbdc0-3D_X-2FljbKdu5grxHVOVbhu8j51HOYX916dDq4K-2FcffNgIM0fa-2F5hpNh1Qvmu8dYU2gKxy6gUbWFzygsy-2B5qw5zoZjobZri4qFTp9dQ-2BxPbU2B0uZDcA1U2oYNn-2Bxw-2F6Ea10okTKlOF2nicwxpkWtNhYZyUs3QNgS3l03yuYJR0F8gQIatLZh4zOU1u4jXzEBxUOpkeIDZju1-2BxNuqDE9uqZQckhfIN0KbtO2DKr9bdZxyro0FawPggfWme-2BhbEZgzST-2Bc-2Ffx8JA-2F03CfcQUg1i55Q0sQgc44TIXMByzJPwYTTs8eEzHL8LKqtB2kcjf2i-2FmHZ9-2F0kYupxGYZP-2Fiw-2B3VzNtK0ch5CtCDyqBSnnD2SEdAjDVexwjlI8aXlZiGs8c6e8FwXNWC-2FNrLIK3XO6qw-2FyJBEAV-2Fcf6Q4Im6VS2frX8-3D" target="_blank"></a></subtitle><a href="http://links.directoryofillustration.com/wf/click?upn=LdKptDwEBB-2F7t49bPwYP2j7xJ9LDqKrYBAn4cQNoRCit-2Bc80g3hSyEgC0cHLSANzgggZFf5rTKPeovt4vUehdMqY8fJRCxxl595i1Gcbdc0-3D_X-2FljbKdu5grxHVOVbhu8j51HOYX916dDq4K-2FcffNgIM0fa-2F5hpNh1Qvmu8dYU2gKxy6gUbWFzygsy-2B5qw5zoZjobZri4qFTp9dQ-2BxPbU2B0uZDcA1U2oYNn-2Bxw-2F6Ea10okTKlOF2nicwxpkWtNhYZyUs3QNgS3l03yuYJR0F8gQIatLZh4zOU1u4jXzEBxUOpkeIDZju1-2BxNuqDE9uqZQckhfIN0KbtO2DKr9bdZxyro0FawPggfWme-2BhbEZgzST-2Bc-2Ffx8JA-2F03CfcQUg1i55Q0sQgc44TIXMByzJPwYTTs8eEzHL8LKqtB2kcjf2i-2FmHZ9-2F0kYupxGYZP-2Fiw-2B3VzNtK0ch5CtCDyqBSnnD2SEdAjDVexwjlI8aXlZiGs8c6e8FwXNWC-2FNrLIK3XO6qw-2FyJBEAV-2Fcf6Q4Im6VS2frX8-3D" target="_blank"><subtitle>Folio</subtitle></a> <o:p></o:p></div>
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<span style="color: #666666; font-family: "Helvetica","sans-serif"; font-size: 7.5pt; mso-fareast-font-family: "Times New Roman";"><a href="http://links.directoryofillustration.com/wf/click?upn=LdKptDwEBB-2F7t49bPwYP2j7xJ9LDqKrYBAn4cQNoRCjjknXx99WTnRPT-2FSg7q9nXvBmn2l8wtWnlVLl2zdAzDGePOEoT9kR7jEQIiTa8jw-2BgmfZ-2Blc0IkX8SBroB3-2BgS_X-2FljbKdu5grxHVOVbhu8j51HOYX916dDq4K-2FcffNgIM0fa-2F5hpNh1Qvmu8dYU2gKxy6gUbWFzygsy-2B5qw5zoZtHjA81RCaixb-2BnmesXC9Gh3ZC-2B-2BsRVXS8P9aOs4aFH3oYikUPP1bR4gEYk-2FixFNzouZedyEke8r43vgYH91T-2FTMcpX2G3IVgBR-2Bi7n1fgXcCXcfuF6u-2BRcIu4AZDis5CnMrOeM2S-2FM8u-2Fha7-2Fc5KaN0jXk2e5J3MW-2FA4I4EG652jcMs05-2Fgt9NW1jr4dyzVlj4WsFE87C2-2FDXISTMxJfBxgT-2B3DZvRyULxNH5UepNubHSNwr5aK0t8ug04LB-2Fwd53KD7hlK2pAVYiEzClQalVs6BxZkCopWaSOpLMdlQ97Qju9hJT3OlU58socPiNbtI7MYvKP7HT4qIvtWK4a8NTM-3D" target="_blank"><span style="color: #666666; text-decoration: none; text-underline: none;"><img alt="Peter Greenwood" border="0" height="787" id="_x0000_i1030" src="http://upload.serbinproduction.com/images/Di_images/greenwood/Greenwood3.jpg" width="600" /></span></a><o:p></o:p></span></div>
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Jo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.com0tag:blogger.com,1999:blog-3160457214945021371.post-68940281259506172732015-12-17T11:34:00.002-08:002015-12-17T11:34:34.681-08:00<div class="separator" style="clear: both; text-align: center;">
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<article class="post-598695 post type-post status-publish format-standard has-post-thumbnail hentry category-featured-content tag-directory-of-illustration tag-the-association-of-illustrators tag-illustration-competitions tag-world-illustration-awards-2016 tag-illustration-awards tag-call-for-entries" id="post-598695" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px 0px 10px; padding: 0px; vertical-align: baseline;"><div class="content-wrap" style="background-color: white; border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 17.5px; margin: 0px; padding: 40px; vertical-align: baseline;">
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WORLD ILLUSTRATION AWARDS 2016 CALL FOR ENTRIES NOW OPEN</h1>
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<span class="date updated icon-clock" style="-webkit-font-smoothing: antialiased; border: 0px; font-family: icomoon; font-size: inherit; font-stretch: inherit; font-style: normal; line-height: 1; margin: 0px 20px 0px 0px; padding: 0px; speak: none; vertical-align: baseline;"><a href="http://blog.directoryofillustration.com/world-illustration-awards-2016-call-for-entries-now-open/" rel="bookmark" style="border: 0px; color: #cccccc; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px 0px 0px 3px; text-decoration: none; transition: color 0.3s ease; vertical-align: baseline;" title="Permalink to World Illustration Awards 2016 Call for Entries Now Open"><time class="entry-date" datetime="2015-11-30T11:43:39+00:00" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Nov 30, 2015</time></a></span><span class="author vcard icon-user" style="-webkit-font-smoothing: antialiased; border: 0px; font-family: icomoon; font-size: inherit; font-stretch: inherit; font-style: normal; line-height: 1; margin: 0px 20px 0px 0px; padding: 0px; speak: none; vertical-align: baseline;"><a class="url fn n" href="http://blog.directoryofillustration.com/author/iral/" rel="author" style="border: 0px; color: #cccccc; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-decoration: none; transition: color 0.3s ease; vertical-align: baseline;" title="View all posts by Iral @ Directory of Illustration">Iral @ Directory of Illustration</a></span><span class="categories-links icon-folder-open" style="-webkit-font-smoothing: antialiased; border: 0px; font-family: icomoon; font-size: inherit; font-stretch: inherit; font-style: normal; line-height: 1; margin: 0px 20px 0px 0px; padding: 0px; speak: none; vertical-align: baseline;"><a href="http://blog.directoryofillustration.com/commercial-illustration/featured-content/" rel="category tag" style="border: 0px; color: #cccccc; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px 0px 0px 3px; text-decoration: none; transition: color 0.3s ease; vertical-align: baseline;">Featured Content</a></span><span class="tags-links icon-tag" style="-webkit-font-smoothing: antialiased; border: 0px; font-family: icomoon; font-size: inherit; font-stretch: inherit; font-style: normal; line-height: 1; margin: 0px 20px 0px 0px; padding: 0px; speak: none; vertical-align: baseline;"><a href="http://blog.directoryofillustration.com/tag/directory-of-illustration/" rel="tag" style="border: 0px; color: #cccccc; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px 0px 0px 3px; text-decoration: none; transition: color 0.3s ease; vertical-align: baseline;">Directory of Illustration</a>, <a href="http://blog.directoryofillustration.com/tag/the-association-of-illustrators/" rel="tag" style="border: 0px; color: #cccccc; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-decoration: none; transition: color 0.3s ease; vertical-align: baseline;">The Association of Illustrators</a>, <a href="http://blog.directoryofillustration.com/tag/illustration-competitions/" rel="tag" style="border: 0px; color: #cccccc; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-decoration: none; transition: color 0.3s ease; vertical-align: baseline;">Illustration Competitions</a>, <a href="http://blog.directoryofillustration.com/tag/world-illustration-awards-2016/" rel="tag" style="border: 0px; color: #cccccc; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-decoration: none; transition: color 0.3s ease; vertical-align: baseline;">World Illustration Awards 2016</a>, <a href="http://blog.directoryofillustration.com/tag/illustration-awards/" rel="tag" style="border: 0px; color: #cccccc; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-decoration: none; transition: color 0.3s ease; vertical-align: baseline;">Illustration Awards</a>, <a href="http://blog.directoryofillustration.com/tag/call-for-entries/" rel="tag" style="border: 0px; color: #cccccc; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-decoration: none; transition: color 0.3s ease; vertical-align: baseline;">Call for Entries</a></span></div>
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<em style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-variant: inherit; font-weight: lighter; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Image © The Beekeeper by Dan Des Eynon</em></div>
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For four decades, the <strong style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://www.theaoi.com/" style="border: 0px; color: #1e73be; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-decoration: none; transition: color 0.3s ease; vertical-align: baseline;" target="_blank">Association of Illustrators</a></strong> has presented the most comprehensive and significant awards for illustration in the UK. This year, after an incredibly successful first collaboration, the <strong style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://www.directoryofillustration.com/" style="border: 0px; color: #1e73be; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-decoration: none; transition: color 0.3s ease; vertical-align: baseline;" target="_blank">Directory of Illustration</a></strong> is proud to partner with the <strong style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://www.theaoi.org/" style="border: 0px; color: #1e73be; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-decoration: none; transition: color 0.3s ease; vertical-align: baseline;" target="_blank">AOI</a> </strong>again to build on the success of the inaugural <strong style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://www.theaoi.com/awards/" style="border: 0px; color: #1e73be; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-decoration: none; transition: color 0.3s ease; vertical-align: baseline;" target="_blank">World Illustration Awards</a></strong>, honoring the most inspiring illustration throughout the world.</div>
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We are delighted to announce that the Call for Entries for the World Illustration Awards 2016 is now open. Deadline to enter is February 8, 2016.</div>
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Work entered into the World Illustration Awards will be reviewed by a <a href="http://www.theaoi.com/awards/archive-judges.php" style="border: 0px; color: #1e73be; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-decoration: none; transition: color 0.3s ease; vertical-align: baseline;">jury</a> of distinguished and international industry professionals. The competition <a href="http://www.theaoi.com/awards/awards-shortlist.php" style="border: 0px; color: #1e73be; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-decoration: none; transition: color 0.3s ease; vertical-align: baseline;">shortlist</a> always reflects exceptional work by illustrators making an outstanding contribution to visual culture.</div>
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Award winners will be announced at a prestigious ceremony at Somerset House, the major arts and cultural centre in the heart of London. Selected works will be exhibited in their spectacular Terrace Rooms before touring the UK, as well as being showcased in an accompanying publication, which will be circulated to major commissioners of illustration.<em style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-variant: inherit; font-weight: lighter; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><br /></em></div>
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Both Professionals and Students/New Talent are eligible to enter.</div>
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<a href="http://www.theaoi.com/awards/enter-info.php" style="border: 0px; color: rgb(7, 2, 17) !important; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-decoration: none; transition: color 0.3s ease; vertical-align: baseline;" target="_blank">MORE INFO / ENTER NOW</a></h5>
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Jo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.com0tag:blogger.com,1999:blog-3160457214945021371.post-13448629085271874312015-10-15T08:51:00.000-07:002015-10-16T11:53:21.502-07:00TAKE CHARGE OF PRICING YOUR ILLUSTRATIONS<div class="MsoNormal" style="background: white; mso-outline-level: 3;">
<b><span style="background-color: white; line-height: 13.65pt;"><span style="color: #444444; font-family: inherit; font-size: small; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">So many of my Directory advertisers are getting asked to submit proposals and estimates for national and international work they know will pay well...really well - so they ask me for advice. I want to share the best input I've been given from professionals, two leading artist representatives, who negotiate all day long.</span></span></b><br />
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<o:p></o:p></div>
<span style="font-family: inherit;"><b>Remember the value you bring to the
project and be sure to ask the right questions to know exactly how to win the
job. And don't give up if the bidding process doesn't go your way. Be positive
about the connection you have established with this new potential client and
work to build on it for the future.</b></span></div>
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Here's the complete Q & A: TAKE CHARGE OF YOUR PRICING!! Here are some
general questions YOU may have and advice on how to respond...</span></b><span style="color: #444444; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<a href="http://1.bp.blogspot.com/-Ed2JmNoG5r8/ViBPAPYUAII/AAAAAAAAA3E/Brf7fWJZ55s/s1600/S.%2BLaumann.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://1.bp.blogspot.com/-Ed2JmNoG5r8/ViBPAPYUAII/AAAAAAAAA3E/Brf7fWJZ55s/s400/S.%2BLaumann.jpg" width="320" /></a></div>
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<span style="font-family: "inherit","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Scott Laumann - </span><a href="http://www.scottlaumannink.com/"><span style="color: windowtext; text-decoration: none;"><u><span style="color: blue;"><span style="font-family: inherit;">www.scottlaumannink.com</span></span></u></span></a></div>
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<span style="font-family: inherit;"><b>Question: I have worked with some major illustration publications. Work has been a bit slow lately and I’m taking on some smaller clients. I don’t really want to adjust my rates, but at the same time I understand that budgets vary from client to client. What is the best way to educate a client on my pricing structure, as well as to charge a rate that is appropriate and not too low?</b><o:p></o:p></span></div>
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<span style="font-family: inherit;">Illustration is one of those subjects where clients have a hard time understanding the price structure, since there are no hard costs to accommodate pricing, like hard drives, equipment rental, etc. The best way to validate your worth for a job is to base it on industry standards for illustration projects similar to what you’re doing for your client.<o:p></o:p></span></div>
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<span style="font-family: inherit;">The <a href="https://www.graphicartistsguild.org/" style="color: #4d469c; text-decoration: none;" title="Graphic Artists Guild">Graphic Artists Guild</a> is a great starting place to justify what rates are acceptable in the marketplace right now. <b><i>The problem is, editorial and other publications tend to pay editorial rates, not advertising rates, and these rates can be half the costs of an advertising project.</i></b><o:p></o:p></span></div>
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<span style="font-family: inherit;"><b>Question: Any tips for building sales confidence in new commercial illustrators? I don’t want my sales inexperience to reflect poorly on my work – and I do want to turn interest into sales.</b><o:p></o:p></span></div>
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<span style="font-family: inherit;">As an illustrator new to the field, learning how to build sales confidence can be daunting. There are so many variables to consider when working in the advertising, publishing or editorial worlds. In the field of commercial illustration, potential clients don’t want to feel like they are being “sold to,” so effectively “selling yourself” comes from a combination of things you project on the phone or through your emails – once a potential client reaches out to you. When it comes to turning potential jobs into actual sales, the key areas you should be aware of and work on include:<o:p></o:p></span></div>
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<b><span style="font-family: inherit;">1. Learn How to be Personable and Accessible When Communicating With a Potential Buyer<o:p></o:p></span></b></div>
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<span style="font-family: inherit;">If you maintain a professional demeanor and are truly excited about the project, buyers will hear that in your voice and know that you want to work with them. There is so much competition out there that how you handle yourself on the phone, your enthusiasm (without sounding too pushy) and your ability to help them with costs – or with more of your work, to help them move forward – will set you apart. In this market, it’s the little things that push you to the top of the list! I have had illustrators who were considered for a job, but the client needed to see more work to help them sell the illustrator to the client’s client. Can you offer this? Are you willing to do a test if necessary, to show them what you can do?<o:p></o:p></span></div>
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<b><span style="font-family: inherit;">2. Show Confidence in Your Work and Knowledge of Commercial-Project Pricing and Processes<o:p></o:p></span></b></div>
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<span style="font-family: inherit;">The more knowledge you have in the pricing arena, the more confident you will be. You need to be involved in illustration groups such as the AIGA (<a href="http://www.aiga.org/" style="color: #4d469c; text-decoration: none;">http://www.aiga.org/</a>), Graphic Artists Guild (<a href="https://www.graphicartistsguild.org/" style="color: #4d469c; text-decoration: none;" title="https://www.graphicartistsguild.org/">https://www.graphicartistsguild.org/</a>) and the Society of Illustrators (<a href="http://societyillustrators.org/" style="color: #4d469c; text-decoration: none;" title="http://societyillustrators.org/">http://societyillustrators.org/</a>) so you can understand what others in your field are going through. By keeping in touch with your industry peers, you will have a better idea of how to price your work, what questions you should be asking and which requests are just unrealistic. When I have interest from a client, the first thing I do is find out the scope of the project, the usage, if they are supplying any reference, what in the artist’s work inspired them to think of that particular illustrator for this job and, last but not least, whether they have a budget in mind.<o:p></o:p></span></div>
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<b><span style="font-family: inherit;">3. Listen – One of the Most Important Skills You Must Develop!<o:p></o:p></span></b></div>
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<span style="font-family: inherit;">How well you listen has a major impact on how effective you can be for your client. You have to listen to obtain information, to understand and to learn. After listening to the assignment parameters, the goals of the ad/illustration and any concerns the client or art director might have, you’ll be able to offer better suggestions – and show you will be a good collaborator.<o:p></o:p></span></div>
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<b><span style="font-family: inherit;">4. Learn How to Say “No”<o:p></o:p></span></b></div>
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<span style="font-family: inherit;">If a project isn’t right for you stylistically, or you can’t meet the deadline, or the client is not willing to pay what you feel is a fair price, you need to be able to say “no.” In these instances, the most helpful thing you can say to a potential client is, “I’m not the right person for the job because…” This builds your credibility. Yes, you may lose a sale, but you’ll probably gain an advocate because you shot straight with them. It’s also a good idea to suggest another illustrator who might be a better fit, to show that you want to help your potential client find the best solution for his or her project.<o:p></o:p></span></div>
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<span style="font-family: inherit;">It’s also important to learn how to bring in more potential clients. Research your competition and find out who they’re working for. Find out what accounts are using more illustration in their campaigns, then research who the creatives are so you can market them directly. They know how to use illustration properly – and they’re not afraid to!<o:p></o:p></span></div>
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<span style="font-family: inherit;"><b><br />Question: I understand the value of including some personal work on my website, but where and when should I not market personal work?</b><o:p></o:p></span></div>
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<span style="font-family: inherit;">As agents, we can’t stress enough how important it is for commercial artists and photographers to create personal projects. It’s at the top of the list of most important things you can do to keep your work interesting and evolving.<o:p></o:p></span></div>
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<b><span style="font-family: inherit;">Personal Work = Personal Connections<o:p></o:p></span></b></div>
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<span style="font-family: inherit;">Creating personal work not only gives an artist an opportunity to create new imagery for his or her portfolios, but should open the door for experimentation – creating for the pure joy of creating, no strings attached! – and feed the soul by creating work that comes from purely personal passion.<o:p></o:p></span></div>
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<span style="font-family: inherit;">In many instances, potential clients are just as interested in this work – if not more interested – as they are commercial pieces. It allows them to see a broader dimension of the artist and helps them understand the artist on a more personal level. We love showing and promoting most personal work!<o:p></o:p></span></div>
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<span style="font-family: inherit;">The goal of marketing your personal work is to intrigue clients and get them interested in working with you. You want them to move you from the giant pool of artists vying for their attention to the much smaller group that already has their attention and is being considered for work.<o:p></o:p></span></div>
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<b><span style="font-family: inherit;">Pick Your Spots Carefully<o:p></o:p></span></b></div>
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<span style="font-family: inherit;">But there are times when personal work should not be promoted within the commercial area of an artist’s business. An obvious example is not promoting personal work that’s not 100-percent complete, technically or otherwise. That’s a given.<o:p></o:p></span></div>
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<span style="font-family: inherit;">Another good example is if the personal work is too erotic or sexual in nature. Although this work can be very interesting on a fine-art level, it’s not appropriate for most commercial venues. There’s a line where the sensual aspect of nudity crosses over to erotica, and it’s best to err on the side of caution.<o:p></o:p></span></div>
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<span style="font-family: inherit;"><b><i>If a personal project is too controversial</i></b>, you should also avoid marketing it in a commercial venue. Examples of such work include pieces that make strong political or religious statements. Such work might be more appropriate as an editorial statement or as material for your blog. Think about the old adage that tells you, in social settings, to avoid sex, religion and politics!<o:p></o:p></span></div>
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<span style="font-family: inherit;">Another example of personal work to keep out of your marketing materials is <b><i>work that’s just so abstract a potential client probably won’t see any application for it</i></b>. Your personal work should be promoted in a commercial venue to not only showcase your talent and creative thinking, but to inspire potential clients. In the commercial world, it’s great if that inspiration can somehow be applied to our business of advertising. Creatives need to see a connection between your work and what they create … a suggestion of how your vision can enhance theirs. If you’re marketing with an image that’s so artistic that it has no real application, you’re going to confuse people and lose an opportunity to shine.<o:p></o:p></span></div>
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<span style="font-family: inherit;">Creatives have limited time to review what’s in front of them, and they continually look for inspiration. <b><i>When a wonderful eblast or a direct mail piece with an inspiring or influential image hits their desk and they take notice, you have achieved your goal.</i></b><o:p></o:p></span></div>
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<span style="font-family: inherit;">You also have to bear in mind how much competition there is out there, doing the same thing as you. Make sure you’re showing your strengths in a way that encourages targeted clients to use you.<o:p></o:p></span></div>
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<span style="font-family: inherit;"><b>Question: Clients always ask for an estimate, and I tend to lowball – any good strategies for coming up with a proper estimate?</b><o:p></o:p></span></div>
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<span style="font-family: inherit;">Creating an accurate estimate is the best thing you can do for the client, your own illustration business and the industry. Even though no two estimates are the same, most can still follow a general outline for what should be included. Here is a list of questions to ask your potential client to help create an accurate estimate that fulfills both their expectations and your needs.<o:p></o:p></span></div>
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<b><span style="font-family: inherit;">Introduction<o:p></o:p></span></b></div>
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<span style="font-family: inherit;">1. How did you find out about me? Is there something in your portfolio that inspired them to think of you for this project? Make sure you understand exactly what they’re referencing so you can make sure you’re comfortable executing it, and are clear on what they’re hiring you to do. This will also help you determine the level of complexity of the illustration they’re looking for.<b><o:p></o:p></b></span></div>
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<b><span style="font-family: inherit;">Project Description<o:p></o:p></span></b></div>
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<span style="font-family: inherit;">2. Do you have a layout? How complex are the illustrations? Are they single-spot illustrations or more complex scenarios? Are they providing any references for you to use? Are they looking for you to concept illustration ideas with the creatives, or are you working from a pre-approved layout that will not allow for much change? Is this black-and-white or a four-color piece? Are you working in layers?<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">3. What is the timing for the initial pencils and the final illustration? Usually, you should have three to four days for the initial pencils, and after client approval, another five to seven days to deliver the final. Two rounds of pencils are standard; anything more should have an additional charge.<b><o:p></o:p></b></span></div>
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<b><span style="font-family: inherit;">Usage, Licensing and Copyright<o:p></o:p></span></b></div>
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<b><span style="font-family: inherit;">4. Usage is very important in helping you price your project. Note that consumer advertising will be priced much higher than illustrations for a children's book or direct mail.<o:p></o:p></span></b></div>
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<b><span style="font-family: inherit;">Does the client want national, regional, international, web or worldwide uses? How long is the usage? What is the media use: consumer ad, trade ad, packaging, direct mail, billboards, brochures?<o:p></o:p></span></b></div>
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<span style="font-family: inherit;">5. If clients say they want unlimited use, you should explore if this is really what they need and offer alternative licensing to match their budget. Often times, clients are not “educated” in this area of rights-based pricing; they will be much more understanding if you take the time to outline that they will ultimately save money by purchasing just the usage they need. For example, if they see the difference in cost for a two-, three- or five-year use, this may be more in-line with what they really need vs. unlimited use/time. <b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">Most clients aren't planning on a consumer magazine campaign or any out of home use, they may just want unlimited collateral (direct mail and consumer or trade brochures and inserts) use. Find out specifically what they’ll use the artwork for and tailor your pricing to match.<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">6. <i>If at all possible, never do "work for hire," give buyouts or sell your copyright.</i> You’re essentially giving away all of your rights as the creator of the artwork and giving ownership to your client. They in turn can reuse and resell the artwork in any way they want.<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">You can still retain your copyright even if it's unlimited use, worldwide for an unlimited time and exclusive to them. If they feel they may need the artwork for other uses down the road or for a longer period of time, these extended uses can be renegotiated or factored into the original contract as well.<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">Remember, they want to use you and you want to work with them. This is a negotiation to give them what they need and pay you fairly for the creation and use of the work. You’re working together to create a fair contract for both parties.<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">7. Will this image have resale potential in stock or other markets? Does your licensing give you this option?<b><o:p></o:p></b></span></div>
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<b><span style="font-family: inherit;">Keep Budgets & Other Paperwork in Mind<o:p></o:p></span></b></div>
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<span style="font-family: inherit;">8. Editorial and book clients usually have a predetermined budget. Sometimes you can renegotiate if you feel it’s too low for the amount of work they’re requesting. You should always get a credit line for editorial or pro-bono work.<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">9. Do they have an allotted budget already in mind? If not, when do they need numbers?<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">10. Is there a contract? You should have your own contract in addition to anything they supply.<b><o:p></o:p></b></span></div>
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<b><span style="font-family: inherit;">Hang Up<o:p></o:p></span></b></div>
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<span style="font-family: inherit;">11. Never give an estimate while you’re on the phone with your client. It’s best to hang up and think about what you’re comfortable with.<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">12. Review your estimate before submitting it. A great source for guidelines for estimating various projects is the “Graphic Artists Guild Handbook” at <a href="http://lab.agencyaccess.com/blog/bid/54689/www.graphicartistsguild.org/handbook/" style="color: #4d469c; text-decoration: none;" title="www.graphicartistsguild.org/handbook/">www.graphicartistsguild.org/handbook/</a>.<b><o:p></o:p></b></span></div>
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<b><span style="font-family: inherit;">Post-Submittal<o:p></o:p></span></b></div>
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<span style="font-family: inherit;">13. After you have submitted your estimate and it’s approved, make sure to have it signed and sent back to you.<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">14. After the project is confirmed, you should bill 50% of the job. This is important for cash flow since illustration projects can stretch over a number of weeks with the back-and-forth for approvals. This is also important with a new client that you don't have a payment history with.<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">15. In addition to billing upon confirmation AND having a new client sign your contract, you may want to get a purchase order from you client as it is a contract to purchase your services from your buyer.<b><o:p></o:p></b></span></div>
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<b><span style="font-family: inherit;">Now that all the paperwork is in order, relax and have fun creating a fantastic new piece <i>with</i> your client!</span></b><o:p></o:p></div>
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Q&A Courtesy <span style="font-family: inherit;"><span style="line-height: 13.65pt;"><span style="color: #444444; font-family: "inherit","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">of my friends at Friend + Johnson (illustration representation agency) who allowed me to share the best advice they had <i>about pricing</i> that they would give an illustrator. </span></span></span><br />
<b><span style="font-family: inherit;"><span style="line-height: 13.65pt;"><span style="color: #444444; font-family: "inherit","serif"; font-size: 10.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><br /></span></span></span></b></div>
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<i>Have a creative day!<o:p></o:p></i></div>
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<b>Jo Ann</b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"><o:p></o:p></span></div>
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<a href="http://www.directoryofillustration.com/"><b>www.directoryofillustration.com</b></a><span style="font-size: 8.0pt; mso-bidi-font-family: Tahoma; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"><br /></span><a href="mailto:joann@directoryofillustration.com">joann@directoryofillustration.com</a><span style="font-size: 8.0pt; mso-bidi-font-family: Tahoma; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"><o:p></o:p></span></div>
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<b>760.318.6310</b></div>
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Jo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.com0tag:blogger.com,1999:blog-3160457214945021371.post-61754210096334676602015-10-06T20:05:00.000-07:002015-10-06T20:45:14.650-07:0015 Ads Where The Illustrator Nailed The Idea<br />
<header class="post2 super_format post-wide bf_dom c" id="post-2634799" rel:advertiser="0" rel:bf_bucket="track" rel:data="{"buzz_id":"2634799","type":"super-image","uri":"21-ads-where-the-illustrator-nailed-the-idea","form_id":"24","category":"Culture"}" rel:owner="copyranter" rel:partner="0" rel:ptool="true" rel:ptool_code="0.0.0.2.0.0" rel:ptool_stats="{"impressions":"100,027","email_shares":"16","pinterest_count":"","twitter_count":"69","viral_lift":"1.2X","facebook_count":"176"}" style="background-color: white; box-sizing: inherit; clear: both; color: #111111; float: none; font-family: 'Proxima Nova', Helvetica, sans-serif; list-style: none; margin: 0px; padding-bottom: 0px; position: relative;" track="{"c":"7AZB7E7","u":"7BQJ7","buzz":"21-ads-where-the-illustrator-nailed-the-idea","user":"copyranter","types":[100],"queries":[]}"><div class=" no_custom_header_image" id="buzz_header" rel:gt_cat="[ttp]:header" style="box-sizing: inherit;">
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<span style="box-sizing: inherit; font-size: 17px; line-height: 23px;">In advertising, illustrators are overshadowed by art directors.</span><span style="font-size: 17px; line-height: 23px;"> </span><span style="font-size: 17px; line-height: 23px;">Let’s give them their due.</span></h1>
<span class="post-datetimes" style="box-sizing: inherit; display: block; margin: 20px 0px; min-height: 10px; padding: 0px !important;"><span class="buzz-datetime converted_buzz_datetime" id="update_posted_time_2634799" style="box-sizing: inherit; color: #999999; display: block; font-size: 10px; letter-spacing: -0.02em; line-height: 10px; min-height: 16px; padding-left: 0px;"><span class="buzz_superlist_number_inline" style="box-sizing: inherit; color: #121212; display: inline; font-size: 26px; line-height: 28px;">1.</span><span style="color: #121212; font-size: 26px; line-height: 28px;"> </span><span style="color: #121212; font-size: 26px; line-height: 28px;">Sci-Fi Channel.</span></span></span></hgroup></div>
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<img alt="Sci-Fi Channel." class="bf_dom" src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr05/27/11/enhanced-buzz-wide-17147-1380297447-7.jpg" height="699" rel:bf_bucket="progload" rel:bf_image_src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr05/27/11/enhanced-buzz-wide-17147-1380297447-7.jpg" style="border: 0px; box-sizing: inherit;" width="990" /></div>
<div class="sub_buzz_source_via buzz_attribution" style="box-sizing: inherit; color: #999999; font-size: 12px; font-style: italic; padding: 3px 0px 20px;">
Via <a href="http://adsoftheworld.com/media/print/sci_fi_channel_zombie" rel="nofollow" style="background-color: transparent; box-sizing: inherit; color: #999999; padding: 3px 0px 20px; text-decoration: none;" target="_blank">adsoftheworld.com</a></div>
<div class="sub_buzz_desc_w_attr" style="box-sizing: inherit; color: #222222; font-size: 17px; line-height: 23px; padding: 8px 0px 12px;">
Ad agency: Saatchi & Saatchi Milan, Italy<br />
Illustrator: Mike Koelsch</div>
</div>
<div class="buzz_superlist_item buzz-superlist-item buzz_superlist_item_image buzz-superlist-item-image buzz_superlist_item_wide image_hit " id="superlist_2634799_1710534" rel:buzz_num="2" style="box-sizing: inherit; clear: both; margin: 0px; padding: 20px 0px; position: relative;">
<h2 class="subbuzz_name" data-subbuzz-id="1710534" style="box-sizing: inherit; color: #121212; font-size: 26px; line-height: 28px; margin: 0px; padding: 0px 0px 8px;">
<span class="buzz_superlist_number_inline" style="box-sizing: inherit; display: inline;">2.</span> Ads for Dramamine.</h2>
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<img alt="Ads for Dramamine." class="bf_dom" src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr06/27/11/enhanced-buzz-wide-14586-1380295495-15.jpg" height="723" rel:bf_bucket="progload" rel:bf_image_src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr06/27/11/enhanced-buzz-wide-14586-1380295495-15.jpg" style="border: 0px; box-sizing: inherit;" width="990" /></div>
<div class="sub_buzz_source_via buzz_attribution" style="box-sizing: inherit; color: #999999; font-size: 12px; font-style: italic; padding: 3px 0px 20px;">
Via <a href="http://copyranter.blogspot.com/2011/01/best-goddamndramamine-ads-ever.html" rel="nofollow" style="background-color: transparent; box-sizing: inherit; color: #999999; padding: 3px 0px 20px; text-decoration: none;" target="_blank">copyranter.blogspot.com</a></div>
<div class="sub_buzz_desc_w_attr" style="box-sizing: inherit; color: #222222; font-size: 17px; line-height: 23px; padding: 8px 0px 12px;">
Ad Agency: JWT, Caracas, Venezuela.<br />
Illustrator: Igor Bastidas.</div>
</div>
<div class="buzz_superlist_item buzz-superlist-item buzz_superlist_item_image buzz-superlist-item-image buzz_superlist_item_wide image_hit " id="superlist_2634799_1710928" rel:buzz_num="3" style="box-sizing: inherit; clear: both; margin: 0px; padding: 20px 0px; position: relative;">
<h2 class="subbuzz_name" data-subbuzz-id="1710928" style="box-sizing: inherit; color: #121212; font-size: 26px; line-height: 28px; margin: 0px; padding: 0px 0px 8px;">
<span class="buzz_superlist_number_inline" style="box-sizing: inherit; display: inline;">3.</span> Olla Prolong climax delay condoms</h2>
<div class="sub_buzz_content" style="box-sizing: inherit; line-height: 0; padding: 16px 0px 3px; position: relative;">
<div class="share-box bf_dom" data-bfa="@l:Subbuz-Share;" style="box-sizing: inherit; left: -60px; position: absolute; top: 0px; visibility: hidden; width: 60px; z-index: 999; zoom: 1;">
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<img alt="Olla Prolong climax delay condoms" class="bf_dom" src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr05/27/12/enhanced-buzz-wide-17668-1380297946-12.jpg" height="682" rel:bf_bucket="progload" rel:bf_image_src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr05/27/12/enhanced-buzz-wide-17668-1380297946-12.jpg" style="border: 0px; box-sizing: inherit;" width="990" /></div>
<div class="sub_buzz_source_via buzz_attribution" style="box-sizing: inherit; color: #999999; font-size: 12px; font-style: italic; padding: 3px 0px 20px;">
Via <a href="http://adsoftheworld.com/media/print/olla_condom_sperms" rel="nofollow" style="background-color: transparent; box-sizing: inherit; color: #999999; padding: 3px 0px 20px; text-decoration: none;" target="_blank">adsoftheworld.com</a></div>
<div class="sub_buzz_desc_w_attr" style="box-sizing: inherit; color: #222222; font-size: 17px; line-height: 23px; padding: 8px 0px 12px;">
Ad agency: Age Comunicações, São Paulo, Brazil<br />
Illustrator: Techno Image</div>
</div>
<div class="buzz_superlist_item buzz-superlist-item buzz_superlist_item_image buzz-superlist-item-image buzz_superlist_item_wide image_hit " id="superlist_2634799_1710611" rel:buzz_num="4" style="box-sizing: inherit; clear: both; margin: 0px; padding: 20px 0px; position: relative;">
<h2 class="subbuzz_name" data-subbuzz-id="1710611" style="box-sizing: inherit; color: #121212; font-size: 26px; line-height: 28px; margin: 0px; padding: 0px 0px 8px;">
<span class="buzz_superlist_number_inline" style="box-sizing: inherit; display: inline;">4.</span> Danone Densia drink with calcium.</h2>
<div class="sub_buzz_content" style="box-sizing: inherit; line-height: 0; padding: 16px 0px 3px; position: relative;">
<div class="share-box bf_dom" data-bfa="@l:Subbuz-Share;" style="box-sizing: inherit; left: -60px; position: absolute; top: 0px; visibility: hidden; width: 60px; z-index: 999; zoom: 1;">
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<img alt="Danone Densia drink with calcium." class="bf_dom" src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr03/27/11/enhanced-buzz-wide-24493-1380296009-57.jpg" height="746" rel:bf_bucket="progload" rel:bf_image_src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr03/27/11/enhanced-buzz-wide-24493-1380296009-57.jpg" style="border: 0px; box-sizing: inherit;" width="990" /></div>
<div class="sub_buzz_source_via buzz_attribution" style="box-sizing: inherit; color: #999999; font-size: 12px; font-style: italic; padding: 3px 0px 20px;">
Via <a href="http://www.ibelieveinadv.com/2013/07/danone-densia-fart-joke-bomb/" rel="nofollow" style="background-color: transparent; box-sizing: inherit; color: #999999; padding: 3px 0px 20px; text-decoration: none;" target="_blank">ibelieveinadv.com</a></div>
<div class="sub_buzz_desc_w_attr" style="box-sizing: inherit; color: #222222; font-size: 17px; line-height: 23px; padding: 8px 0px 12px;">
Ad agency: Y&R, Sao Paulo, Brazil.<br />
Illustrators: Gabriel Bueno, Romulo De Oliveira.</div>
</div>
<div class="buzz_superlist_item buzz-superlist-item buzz_superlist_item_image buzz-superlist-item-image buzz_superlist_item_wide image_hit " id="superlist_2634799_1710723" rel:buzz_num="5" style="box-sizing: inherit; clear: both; margin: 0px; padding: 20px 0px; position: relative;">
<h2 class="subbuzz_name" data-subbuzz-id="1710723" style="box-sizing: inherit; color: #121212; font-size: 26px; line-height: 28px; margin: 0px; padding: 0px 0px 8px;">
<span class="buzz_superlist_number_inline" style="box-sizing: inherit; display: inline;">5.</span> Signal sensitive toothpaste. “When Pain Strikes”</h2>
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<div class="share-box bf_dom" data-bfa="@l:Subbuz-Share;" style="box-sizing: inherit; left: -60px; position: absolute; top: 0px; visibility: hidden; width: 60px; z-index: 999; zoom: 1;">
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<img alt="Signal sensitive toothpaste. "When Pain Strikes"" class="bf_dom" src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr02/27/11/enhanced-buzz-wide-4816-1380296808-22.jpg" height="746" rel:bf_bucket="progload" rel:bf_image_src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr02/27/11/enhanced-buzz-wide-4816-1380296808-22.jpg" style="border: 0px; box-sizing: inherit;" width="990" /></div>
<div class="sub_buzz_source_via buzz_attribution" style="box-sizing: inherit; color: #999999; font-size: 12px; font-style: italic; padding: 3px 0px 20px;">
Via <a href="http://www.ibelieveinadv.com/2013/07/signal-sensitive-toothpaste-gauntlet-arrows-missile/" rel="nofollow" style="background-color: transparent; box-sizing: inherit; color: #999999; padding: 3px 0px 20px; text-decoration: none;" target="_blank">ibelieveinadv.com</a></div>
<div class="sub_buzz_desc_w_attr" style="box-sizing: inherit; color: #222222; font-size: 17px; line-height: 23px; padding: 8px 0px 12px;">
Ad agency: Lowe, Singapore<br />
Illustrator: Surachai Puthikulangkura</div>
</div>
<div class="buzz_superlist_item buzz-superlist-item buzz_superlist_item_image buzz-superlist-item-image buzz_superlist_item_wide image_hit " id="superlist_2634799_1710738" rel:buzz_num="6" style="box-sizing: inherit; clear: both; margin: 0px; padding: 20px 0px; position: relative;">
<h2 class="subbuzz_name" data-subbuzz-id="1710738" style="box-sizing: inherit; color: #121212; font-size: 26px; line-height: 28px; margin: 0px; padding: 0px 0px 8px;">
<span class="buzz_superlist_number_inline" style="box-sizing: inherit; display: inline;">6.</span> Goodnites bedwetting underpants.</h2>
<div class="sub_buzz_content" style="box-sizing: inherit; line-height: 0; padding: 16px 0px 3px; position: relative;">
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<img alt="Goodnites bedwetting underpants." class="bf_dom" src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr06/27/11/enhanced-buzz-wide-382-1380297014-8.jpg" height="693" rel:bf_bucket="progload" rel:bf_image_src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr06/27/11/enhanced-buzz-wide-382-1380297014-8.jpg" style="border: 0px; box-sizing: inherit;" width="990" /></div>
<div class="sub_buzz_source_via buzz_attribution" style="box-sizing: inherit; color: #999999; font-size: 12px; font-style: italic; padding: 3px 0px 20px;">
Via <a href="http://copyranter.blogspot.com/2010/01/best-god-damn-bedwetting-ads-youll-ever.html" rel="nofollow" style="background-color: transparent; box-sizing: inherit; color: #999999; padding: 3px 0px 20px; text-decoration: none;" target="_blank">copyranter.blogspot.com</a></div>
<div class="sub_buzz_desc_w_attr" style="box-sizing: inherit; color: #222222; font-size: 17px; line-height: 23px; padding: 8px 0px 12px;">
Ad agency: Diamond Ogilvy, Seoul, Korea<br />
Illustrator: Ilsung Na</div>
</div>
<div class="buzz_superlist_item buzz-superlist-item buzz_superlist_item_image buzz-superlist-item-image buzz_superlist_item_wide image_hit " id="superlist_2634799_1710743" rel:buzz_num="7" style="box-sizing: inherit; clear: both; margin: 0px; padding: 20px 0px; position: relative;">
<div class="buzz_superlist_number" style="box-sizing: inherit; font-size: 24px; font-weight: 600; line-height: 32px;">
7.</div>
<div class="sub_buzz_content" style="box-sizing: inherit; line-height: 0; padding: 0px 0px 3px; position: relative;">
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<img alt="" class="bf_dom" src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr05/27/11/enhanced-buzz-wide-17747-1380297138-7.jpg" height="693" rel:bf_bucket="progload" rel:bf_image_src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr05/27/11/enhanced-buzz-wide-17747-1380297138-7.jpg" style="border: 0px; box-sizing: inherit;" width="990" /></div>
<div class="sub_buzz_source_via buzz_attribution" style="box-sizing: inherit; color: #999999; font-size: 12px; font-style: italic; padding: 3px 0px 20px;">
Via <a href="http://copyranter.blogspot.com/2010/01/best-god-damn-bedwetting-ads-youll-ever.html" rel="nofollow" style="background-color: transparent; box-sizing: inherit; color: #999999; padding: 3px 0px 20px; text-decoration: none;" target="_blank">copyranter.blogspot.com</a></div>
<div class="sub_buzz_desc_w_attr" style="box-sizing: inherit; color: #222222; font-size: 17px; line-height: 23px; padding: 8px 0px 12px;">
Ad agency: Diamond Ogilvy, Seoul, Korea<br />
Illustrator: Ilsung Na</div>
</div>
<div class="buzz_superlist_item buzz-superlist-item buzz_superlist_item_image buzz-superlist-item-image buzz_superlist_item_wide image_hit " id="superlist_2634799_1710837" rel:buzz_num="8" style="box-sizing: inherit; clear: both; margin: 0px; padding: 20px 0px; position: relative;">
<h2 class="subbuzz_name" data-subbuzz-id="1710837" style="box-sizing: inherit; color: #121212; font-size: 26px; line-height: 28px; margin: 0px; padding: 0px 0px 8px;">
<span class="buzz_superlist_number_inline" style="box-sizing: inherit; display: inline;">8.</span> MTV PSAs. “Sex Is No Accident, Always Use A Condom”</h2>
<div class="sub_buzz_content" style="box-sizing: inherit; line-height: 0; padding: 16px 0px 3px; position: relative;">
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<img alt="MTV PSAs. "Sex Is No Accident, Always Use A Condom"" class="bf_dom" src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr02/27/12/enhanced-buzz-wide-4813-1380297623-16.jpg" height="738" rel:bf_bucket="progload" rel:bf_image_src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr02/27/12/enhanced-buzz-wide-4813-1380297623-16.jpg" style="border: 0px; box-sizing: inherit;" width="990" /></div>
<div class="sub_buzz_source_via buzz_attribution" style="box-sizing: inherit; color: #999999; font-size: 12px; font-style: italic; padding: 3px 0px 20px;">
Via <a href="http://adsoftheworld.com/media/print/mtv_networks_schweiz_ag_sexidents_toilet" rel="nofollow" style="background-color: transparent; box-sizing: inherit; color: #999999; padding: 3px 0px 20px; text-decoration: none;" target="_blank">adsoftheworld.com</a></div>
<div class="sub_buzz_desc_w_attr" style="box-sizing: inherit; color: #222222; font-size: 17px; line-height: 23px; padding: 8px 0px 12px;">
Ad agency: Grey Worldwide, Düsseldorf, Germany<br />
Illustrator: Gary Davidson</div>
</div>
<div class="buzz_superlist_item buzz-superlist-item buzz_superlist_item_image buzz-superlist-item-image buzz_superlist_item_wide image_hit " id="superlist_2634799_1710901" rel:buzz_num="9" style="box-sizing: inherit; clear: both; margin: 0px; padding: 20px 0px; position: relative;">
<h2 class="subbuzz_name" data-subbuzz-id="1710901" style="box-sizing: inherit; color: #121212; font-size: 26px; line-height: 28px; margin: 0px; padding: 0px 0px 8px;">
<span class="buzz_superlist_number_inline" style="box-sizing: inherit; display: inline;">9.</span> Sandisk micro 16GB flash drives</h2>
<div class="sub_buzz_content" style="box-sizing: inherit; line-height: 0; padding: 16px 0px 3px; position: relative;">
<div class="share-box bf_dom" data-bfa="@l:Subbuz-Share;" style="box-sizing: inherit; left: -60px; position: absolute; top: 0px; visibility: hidden; width: 60px; z-index: 999; zoom: 1;">
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<img alt="Sandisk micro 16GB flash drives" class="bf_dom" src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr05/27/12/enhanced-buzz-wide-17645-1380297791-8.jpg" height="645" rel:bf_bucket="progload" rel:bf_image_src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr05/27/12/enhanced-buzz-wide-17645-1380297791-8.jpg" style="border: 0px; box-sizing: inherit;" width="990" /></div>
<div class="sub_buzz_source_via buzz_attribution" style="box-sizing: inherit; color: #999999; font-size: 12px; font-style: italic; padding: 3px 0px 20px;">
Via <a href="http://copyranter.blogspot.com/2010/02/i-really-dont-like-posting-cutesy-ads.html" rel="nofollow" style="background-color: transparent; box-sizing: inherit; color: #999999; padding: 3px 0px 20px; text-decoration: none;" target="_blank">copyranter.blogspot.com</a></div>
<div class="sub_buzz_desc_w_attr" style="box-sizing: inherit; color: #222222; font-size: 17px; line-height: 23px; padding: 8px 0px 12px;">
Ad agency: Nolin BBDO, Canada<br />
Art Director/Illustrator: Jeffrey Limon</div>
</div>
<div class="buzz_superlist_item buzz-superlist-item buzz_superlist_item_image buzz-superlist-item-image buzz_superlist_item_wide image_hit " id="superlist_2634799_1710968" rel:buzz_num="10" style="box-sizing: inherit; clear: both; margin: 0px; padding: 20px 0px; position: relative;">
<h2 class="subbuzz_name" data-subbuzz-id="1710968" style="box-sizing: inherit; color: #121212; font-size: 26px; line-height: 28px; margin: 0px; padding: 0px 0px 8px;">
<span class="buzz_superlist_number_inline" style="box-sizing: inherit; display: inline;">10.</span> Comedy Central</h2>
<div class="sub_buzz_content" style="box-sizing: inherit; line-height: 0; padding: 16px 0px 3px; position: relative;">
<div class="share-box bf_dom" data-bfa="@l:Subbuz-Share;" style="box-sizing: inherit; left: -60px; position: absolute; top: 0px; visibility: hidden; width: 60px; z-index: 999; zoom: 1;">
<a class="share-icon bf_dom sub-buzz-facebook-share fa-facebook fa" data-bfa="@a:Share; @d:Facebook; @e:idx:10;" href="https://www.blogger.com/null" id="facebook2634799_1710968" rel:bf_bucket_data="{"fb-share":{"id":"2634799_1710968"}}" rel:gt_act="share/facebook/list-item:10" rel:gt_label="/static/2013-09/enhanced/webdr05/27/12/enhanced-buzz-18835-1380298213-2.jpg" style="-webkit-font-smoothing: antialiased; background: none rgb(59, 86, 154); box-sizing: inherit; color: white; display: inline-block !important; float: left; font-family: FontAwesome; font-size: 24px; font-stretch: normal; height: 60px !important; line-height: 60px; margin-top: 60px; text-align: center; text-rendering: auto; width: 60px !important;"></a><a class="share-icon bf_dom sub-buzz-pinterest-share fa-pinterest fa" data-bfa="@a:Share; @d:Pinterest; @e:idx:10;" href="https://www.blogger.com/null" id="pinterest2634799_1710968" rel:bf_bucket_data="{"pin-share":{"id":"2634799_1710968"}}" rel:gt_act="share/pinterest/list-item:10" rel:gt_label="/static/2013-09/enhanced/webdr05/27/12/enhanced-buzz-18835-1380298213-2.jpg" style="-webkit-font-smoothing: antialiased; background: none rgb(225, 0, 0); box-sizing: inherit; color: white; display: inline-block !important; float: left; font-family: FontAwesome; font-size: 24px; font-stretch: normal; height: 60px !important; line-height: 60px; margin-top: -120px; text-align: center; text-rendering: auto; width: 60px !important;"></a><a class="share-icon bf_dom sub-buzz-email-share fa-envelope fa" data-bfa="@a:Share; @d:Email; @e:idx:10;" href="https://www.blogger.com/null" id="emailShare2634799_1710968" rel:bf_bucket_data="{"email-share":{"id":"2634799_1710968"}}" rel:gt_act="share/email/list-item:10" rel:gt_label="/static/2013-09/enhanced/webdr05/27/12/enhanced-buzz-18835-1380298213-2.jpg" style="-webkit-font-smoothing: antialiased; background: none rgb(102, 102, 102); box-sizing: inherit; color: white; display: inline-block !important; float: left; font-family: FontAwesome; font-size: 20px; font-stretch: normal; height: 60px !important; line-height: 60px; text-align: center; text-rendering: auto; width: 60px !important;"></a><a class="share-icon bf_dom sub-buzz-link-share fa-link fa" data-bfa="@a:Share; @d:Link; @e:idx:10;" href="https://www.blogger.com/null" id="link2634799_1710968" rel:bf_bucket_data="{"link-share":{"id":"2634799_1710968"}}" rel:gt_act="share/link/list-item:10" rel:gt_label="/static/2013-09/enhanced/webdr05/27/12/enhanced-buzz-18835-1380298213-2.jpg" style="-webkit-font-smoothing: antialiased; background: none rgb(0, 119, 238); box-sizing: inherit; color: white; display: inline-block !important; float: left; font-family: FontAwesome; font-size: 20px; font-stretch: normal; height: 60px !important; line-height: 60px; text-align: center; text-rendering: auto; width: 60px !important;"></a></div>
<img alt="Comedy Central" class="bf_dom" src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr02/27/12/enhanced-buzz-wide-6006-1380298212-31.jpg" height="691" rel:bf_bucket="progload" rel:bf_image_src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr02/27/12/enhanced-buzz-wide-6006-1380298212-31.jpg" style="border: 0px; box-sizing: inherit;" width="990" /></div>
<div class="sub_buzz_source_via buzz_attribution" style="box-sizing: inherit; color: #999999; font-size: 12px; font-style: italic; padding: 3px 0px 20px;">
Via <a href="http://adsoftheworld.com/media/print/comedy_central_action" rel="nofollow" style="background-color: transparent; box-sizing: inherit; color: #999999; padding: 3px 0px 20px; text-decoration: none;" target="_blank">adsoftheworld.com</a></div>
<div class="sub_buzz_desc_w_attr" style="box-sizing: inherit; color: #222222; font-size: 17px; line-height: 23px; padding: 8px 0px 12px;">
Ad agency: KemperTrautmann, Hamburg, Germany<br />
Creative Director / Copywriter / Illustrator: Mathias Lamken</div>
</div>
<div class="buzz_superlist_item buzz-superlist-item buzz_superlist_item_image buzz-superlist-item-image buzz_superlist_item_wide image_hit " id="superlist_2634799_1710986" rel:buzz_num="11" style="box-sizing: inherit; clear: both; margin: 0px; padding: 20px 0px; position: relative;">
<h2 class="subbuzz_name" data-subbuzz-id="1710986" style="box-sizing: inherit; color: #121212; font-size: 26px; line-height: 28px; margin: 0px; padding: 0px 0px 8px;">
<span class="buzz_superlist_number_inline" style="box-sizing: inherit; display: inline;">11.</span> Pictionary.</h2>
<div class="sub_buzz_content" style="box-sizing: inherit; line-height: 0; padding: 16px 0px 3px; position: relative;">
<div class="share-box bf_dom" data-bfa="@l:Subbuz-Share;" style="box-sizing: inherit; left: -60px; position: absolute; top: 0px; visibility: hidden; width: 60px; z-index: 999; zoom: 1;">
<a class="share-icon bf_dom sub-buzz-facebook-share fa-facebook fa" data-bfa="@a:Share; @d:Facebook; @e:idx:11;" href="https://www.blogger.com/null" id="facebook2634799_1710986" rel:bf_bucket_data="{"fb-share":{"id":"2634799_1710986"}}" rel:gt_act="share/facebook/list-item:11" rel:gt_label="/static/2013-09/enhanced/webdr06/27/12/enhanced-buzz-11959-1380298414-13.jpg" style="-webkit-font-smoothing: antialiased; background: none rgb(59, 86, 154); box-sizing: inherit; color: white; display: inline-block !important; float: left; font-family: FontAwesome; font-size: 24px; font-stretch: normal; height: 60px !important; line-height: 60px; margin-top: 60px; text-align: center; text-rendering: auto; width: 60px !important;"></a><a class="share-icon bf_dom sub-buzz-pinterest-share fa-pinterest fa" data-bfa="@a:Share; @d:Pinterest; @e:idx:11;" href="https://www.blogger.com/null" id="pinterest2634799_1710986" rel:bf_bucket_data="{"pin-share":{"id":"2634799_1710986"}}" rel:gt_act="share/pinterest/list-item:11" rel:gt_label="/static/2013-09/enhanced/webdr06/27/12/enhanced-buzz-11959-1380298414-13.jpg" style="-webkit-font-smoothing: antialiased; background: none rgb(225, 0, 0); box-sizing: inherit; color: white; display: inline-block !important; float: left; font-family: FontAwesome; font-size: 24px; font-stretch: normal; height: 60px !important; line-height: 60px; margin-top: -120px; text-align: center; text-rendering: auto; width: 60px !important;"></a><a class="share-icon bf_dom sub-buzz-email-share fa-envelope fa" data-bfa="@a:Share; @d:Email; @e:idx:11;" href="https://www.blogger.com/null" id="emailShare2634799_1710986" rel:bf_bucket_data="{"email-share":{"id":"2634799_1710986"}}" rel:gt_act="share/email/list-item:11" rel:gt_label="/static/2013-09/enhanced/webdr06/27/12/enhanced-buzz-11959-1380298414-13.jpg" style="-webkit-font-smoothing: antialiased; background: none rgb(102, 102, 102); box-sizing: inherit; color: white; display: inline-block !important; float: left; font-family: FontAwesome; font-size: 20px; font-stretch: normal; height: 60px !important; line-height: 60px; text-align: center; text-rendering: auto; width: 60px !important;"></a><a class="share-icon bf_dom sub-buzz-link-share fa-link fa" data-bfa="@a:Share; @d:Link; @e:idx:11;" href="https://www.blogger.com/null" id="link2634799_1710986" rel:bf_bucket_data="{"link-share":{"id":"2634799_1710986"}}" rel:gt_act="share/link/list-item:11" rel:gt_label="/static/2013-09/enhanced/webdr06/27/12/enhanced-buzz-11959-1380298414-13.jpg" style="-webkit-font-smoothing: antialiased; background: none rgb(0, 119, 238); box-sizing: inherit; color: white; display: inline-block !important; float: left; font-family: FontAwesome; font-size: 20px; font-stretch: normal; height: 60px !important; line-height: 60px; text-align: center; text-rendering: auto; width: 60px !important;"></a></div>
<img alt="Pictionary." class="bf_dom" src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr02/27/12/enhanced-buzz-wide-4777-1380298413-27.jpg" height="700" rel:bf_bucket="progload" rel:bf_image_src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr02/27/12/enhanced-buzz-wide-4777-1380298413-27.jpg" style="border: 0px; box-sizing: inherit;" width="990" /></div>
<div class="sub_buzz_source_via buzz_attribution" style="box-sizing: inherit; color: #999999; font-size: 12px; font-style: italic; padding: 3px 0px 20px;">
Via <a href="http://adsoftheworld.com/media/print/pictionary_trex" rel="nofollow" style="background-color: transparent; box-sizing: inherit; color: #999999; padding: 3px 0px 20px; text-decoration: none;" target="_blank">adsoftheworld.com</a></div>
<div class="sub_buzz_desc_w_attr" style="box-sizing: inherit; color: #222222; font-size: 17px; line-height: 23px; padding: 8px 0px 12px;">
Ad agency: Ogilvy, Malaysia<br />
Illustrator: Milx.</div>
</div>
<div class="buzz_superlist_item buzz-superlist-item buzz_superlist_item_image buzz-superlist-item-image buzz_superlist_item_wide image_hit " id="superlist_2634799_1710987" rel:buzz_num="12" style="box-sizing: inherit; clear: both; margin: 0px; padding: 20px 0px; position: relative;">
<div class="buzz_superlist_number" style="box-sizing: inherit; font-size: 24px; font-weight: 600; line-height: 32px;">
12.</div>
<div class="sub_buzz_content" style="box-sizing: inherit; line-height: 0; padding: 0px 0px 3px; position: relative;">
<div class="share-box bf_dom" data-bfa="@l:Subbuz-Share;" style="box-sizing: inherit; left: -60px; position: absolute; top: 0px; visibility: hidden; width: 60px; z-index: 999; zoom: 1;">
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<img alt="" class="bf_dom" src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr05/27/12/enhanced-buzz-wide-17832-1380298415-7.jpg" height="700" rel:bf_bucket="progload" rel:bf_image_src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr05/27/12/enhanced-buzz-wide-17832-1380298415-7.jpg" style="border: 0px; box-sizing: inherit;" width="990" /></div>
<div class="sub_buzz_source_via buzz_attribution" style="box-sizing: inherit; color: #999999; font-size: 12px; font-style: italic; padding: 3px 0px 20px;">
Via <a href="http://adsoftheworld.com/media/print/pictionary_trex" rel="nofollow" style="background-color: transparent; box-sizing: inherit; color: #999999; padding: 3px 0px 20px; text-decoration: none;" target="_blank">adsoftheworld.com</a></div>
<div class="sub_buzz_desc_w_attr" style="box-sizing: inherit; color: #222222; font-size: 17px; line-height: 23px; padding: 8px 0px 12px;">
Ad agency: Ogilvy, Malaysia<br />
Illustrator: Milx.</div>
</div>
<div class="buzz_superlist_item buzz-superlist-item buzz_superlist_item_image buzz-superlist-item-image buzz_superlist_item_wide image_hit " id="superlist_2634799_1710988" rel:buzz_num="13" style="box-sizing: inherit; clear: both; margin: 0px; padding: 20px 0px; position: relative;">
<div class="buzz_superlist_number" style="box-sizing: inherit; font-size: 24px; font-weight: 600; line-height: 32px;">
13.</div>
<div class="sub_buzz_content" style="box-sizing: inherit; line-height: 0; padding: 0px 0px 3px; position: relative;">
<div class="share-box bf_dom" data-bfa="@l:Subbuz-Share;" style="box-sizing: inherit; left: -60px; position: absolute; top: 0px; visibility: hidden; width: 60px; z-index: 999; zoom: 1;">
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<img alt="" class="bf_dom" src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr06/27/12/enhanced-buzz-wide-382-1380298416-26.jpg" height="671" rel:bf_bucket="progload" rel:bf_image_src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr06/27/12/enhanced-buzz-wide-382-1380298416-26.jpg" style="border: 0px; box-sizing: inherit;" width="990" /></div>
<div class="sub_buzz_source_via buzz_attribution" style="box-sizing: inherit; color: #999999; font-size: 12px; font-style: italic; padding: 3px 0px 20px;">
Via <a href="http://adsoftheworld.com/media/print/pictionary_trex" rel="nofollow" style="background-color: transparent; box-sizing: inherit; color: #999999; padding: 3px 0px 20px; text-decoration: none;" target="_blank">adsoftheworld.com</a></div>
<div class="sub_buzz_desc_w_attr" style="box-sizing: inherit; color: #222222; font-size: 17px; line-height: 23px; padding: 8px 0px 12px;">
Ad agency: Ogilvy, Malaysia<br />
Illustrator: Milx.</div>
</div>
<div class="buzz_superlist_item buzz-superlist-item buzz_superlist_item_image buzz-superlist-item-image buzz_superlist_item_wide image_hit " id="superlist_2634799_1711051" rel:buzz_num="14" style="box-sizing: inherit; clear: both; margin: 0px; padding: 20px 0px; position: relative;">
<h2 class="subbuzz_name" data-subbuzz-id="1711051" style="box-sizing: inherit; color: #121212; font-size: 26px; line-height: 28px; margin: 0px; padding: 0px 0px 8px;">
<span class="buzz_superlist_number_inline" style="box-sizing: inherit; display: inline;">14.</span> Paramex painkiller tablets. The detail on this image is amazing. <a href="http://www.advertisingserved.com/gallery/END-THE-PAIN/5501899">Go here</a> to see it up close.</h2>
<div class="sub_buzz_content" style="box-sizing: inherit; line-height: 0; padding: 16px 0px 3px; position: relative;">
<div class="share-box bf_dom" data-bfa="@l:Subbuz-Share;" style="box-sizing: inherit; left: -60px; position: absolute; top: 0px; visibility: hidden; width: 60px; z-index: 999; zoom: 1;">
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<img alt="Paramex painkiller tablets. The detail on this image is amazing. Go here to see it up close." class="bf_dom" src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr01/27/12/enhanced-buzz-wide-16885-1380298648-13.jpg" height="682" rel:bf_bucket="progload" rel:bf_image_src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr01/27/12/enhanced-buzz-wide-16885-1380298648-13.jpg" style="border: 0px; box-sizing: inherit;" width="990" /></div>
<div class="sub_buzz_source_via buzz_attribution" style="box-sizing: inherit; color: #999999; font-size: 12px; font-style: italic; padding: 3px 0px 20px;">
Via <a href="http://www.advertisingserved.com/gallery/END-THE-PAIN/5501899" rel="nofollow" style="background-color: transparent; box-sizing: inherit; color: #999999; padding: 3px 0px 20px; text-decoration: none;" target="_blank">advertisingserved.com</a></div>
<div class="sub_buzz_desc_w_attr" style="box-sizing: inherit; color: #222222; font-size: 17px; line-height: 23px; padding: 8px 0px 12px;">
Ad agency: Ogilvy & Mather, Jakarta, Indonesia<br />
Illustrator: Eric Foenander</div>
</div>
<div class="buzz_superlist_item buzz-superlist-item buzz_superlist_item_image buzz-superlist-item-image buzz_superlist_item_wide image_hit " id="superlist_2634799_1710767" rel:buzz_num="15" style="box-sizing: inherit; clear: both; margin: 0px; padding: 20px 0px; position: relative;">
<h2 class="subbuzz_name" data-subbuzz-id="1710767" style="box-sizing: inherit; color: #121212; font-size: 26px; line-height: 28px; margin: 0px; padding: 0px 0px 8px;">
<span class="buzz_superlist_number_inline" style="box-sizing: inherit; display: inline;">15.</span> Sour Marbels. </h2>
<div class="sub_buzz_content" style="box-sizing: inherit; line-height: 0; padding: 16px 0px 3px; position: relative;">
<div class="share-box bf_dom" data-bfa="@l:Subbuz-Share;" style="box-sizing: inherit; left: -60px; position: absolute; top: 0px; visibility: hidden; width: 60px; z-index: 999; zoom: 1;">
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<img alt="Sour Marbels. My favorite ever illustrated ad." class="bf_dom" src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr06/27/11/enhanced-buzz-wide-12443-1380297286-7.jpg" height="629" rel:bf_bucket="progload" rel:bf_image_src="http://ak-hdl.buzzfed.com/static/2013-09/enhanced/webdr06/27/11/enhanced-buzz-wide-12443-1380297286-7.jpg" style="border: 0px; box-sizing: inherit;" width="990" /></div>
<div class="sub_buzz_source_via buzz_attribution" style="box-sizing: inherit; color: #999999; font-size: 12px; font-style: italic; padding: 3px 0px 20px;">
Via <a href="http://adsoftheworld.com/media/print/sour_marbels_really_sour" rel="nofollow" style="background-color: transparent; box-sizing: inherit; color: #999999; padding: 3px 0px 20px; text-decoration: none;" target="_blank">adsoftheworld.com</a></div>
<div class="sub_buzz_desc_w_attr" style="box-sizing: inherit; color: #222222; font-size: 17px; line-height: 23px; padding: 8px 0px 12px;">
Ad agency: Ogilvy, Mumbai, India<br />
Illustrator: Deelip Khomane</div>
</div>
</div>
</div>
Jo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.com0tag:blogger.com,1999:blog-3160457214945021371.post-63174425845274137332015-06-17T14:17:00.000-07:002015-06-17T15:26:08.451-07:00Dream projects happen – get seen and be prepared<div class="MsoNormal">
<span style="font-family: inherit; font-size: large;">Another
‘dream project’ just happened for one the our Directory of Illustration
artists. The artist wanted me to know about this project after her illustrations
were seen in the Directory book and website. She asked me about signing a ‘non-disclosure
agreement’ with this client. I think it’s a good question that I would like to
address with everyone.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit; font-size: large;">Some
projects will require client confidentiality and you may be asked to sign a
non-disclosure agreement, often referred to as NDA. It protects sensitive
information, builds trust and should not be taken personally…which is all good.
<span style="background: white; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Signing a non-disclosure and/or non-compete agreement
is just part of doing business and is okay to do as long as you understand the
terms and rules. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="background: white; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: inherit; font-size: large;">There are several places to read
up on this facet of your business and even make your own NDA so it’s ready when
that dream client comes calling. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="background: white; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: inherit; font-size: large;">Projects that will use an artist’s
life long skills & passion and give their career a purpose happen all the
time. Many artists never realize their infinite possibility unless they market
themselves extensively. By doing so they will have a better chance of being seen
and getting hired.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-1pAspJwsXto/VYHhPJHx4WI/AAAAAAAAA2U/0PN2KIt_GWw/s1600/carla%2Bbauer.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: inherit; font-size: large;"><img border="0" height="470" src="http://3.bp.blogspot.com/-1pAspJwsXto/VYHhPJHx4WI/AAAAAAAAA2U/0PN2KIt_GWw/s640/carla%2Bbauer.jpg" width="640" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: inherit; font-size: large;">Carla Bauer's woodcut illustration from her <a href="http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=1565">Directory of Illustration portfolio</a></span></td></tr>
</tbody></table>
<div class="MsoNormal">
<span style="background: white; mso-bidi-font-family: Arial;"><span style="font-family: inherit; font-size: large;">The
Directory of Illustration offers an international marketing campaign to empower
you to reach extraordinary art directors, publishers, editors, etc. Many art directors
require serious time and consideration to hire the right artist for their
project – I often see this with projects that are more prestigious and/or have
a bigger audience or budget. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="background: white; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: inherit; font-size: large;">To create your own NDA try this
site: <a href="https://www.rocketlawyer.com/form/non-disclosure-agreement.rl">https://www.rocketlawyer.com/form/non-disclosure-agreement.rl</a><o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="background: white; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: inherit; font-size: large;">For more information: <a href="https://www.rocketlawyer.com/article/to-sign-or-not-to-sign:-what-to-do-if-asked-to-sign-a-nda.rl">https://www.rocketlawyer.com/article/to-sign-or-not-to-sign:-what-to-do-if-asked-to-sign-a-nda.rl</a><o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="background: white; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: inherit; font-size: large;">You can also refer to the Graphic Artists
Guild: <a href="https://graphicartistsguild.org/tools_resources/contractors-copyright-licensing">https://graphicartistsguild.org/tools_resources/contractors-copyright-licensing</a><o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
<span style="font-family: inherit; font-size: large;"><b><u><span style="background: white; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Bottom line:
</span><span style="background: white; mso-bidi-font-family: Arial;">Get seen and
be prepared - they may just choose YOU!!</span></u></b></span><span style="background: white; color: #1f497d; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-themecolor: dark2;"><o:p></o:p></span></div>
Jo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.com0tag:blogger.com,1999:blog-3160457214945021371.post-86439812867621880692015-03-27T20:13:00.000-07:002015-03-30T14:39:34.341-07:00'SUSTAINABILITY' ILLUSTRATED <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-Txo1WBRjhLI/VRmiRqpu-OI/AAAAAAAAA1k/Vwk-o5X8bs4/s1600/annibetts_farm.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://4.bp.blogspot.com/-Txo1WBRjhLI/VRmiRqpu-OI/AAAAAAAAA1k/Vwk-o5X8bs4/s1600/annibetts_farm.jpg" height="190" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><div style="font-size: 12.8000001907349px;">
<b><span style="font-family: inherit; font-size: large;">Anni Betts</span></b></div>
<div style="font-size: 12.8000001907349px;">
<a href="http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=4477"><span style="font-family: inherit; font-size: small;">http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=4477</span></a></div>
</td></tr>
</tbody></table>
<h3 id="sustainability" style="background-color: white; margin: 0px 0px 1em; padding: 0px;">
</h3>
<h3 id="sustainability" style="background-color: white; margin: 0px 0px 1em; padding: 0px;">
<span style="color: #151515; font-weight: normal; line-height: 29.1599998474121px;"><span style="font-family: inherit; font-size: large;">“SUSTAINABILITY” is one of the most conscientious topics of conversation today and a popular subject in the Directory of Illustration’s robust image and <a href="http://www.directoryofillustration.com/Search.aspx">keyword</a> search engines.</span></span></h3>
<h3 id="sustainability" style="background-color: white; margin: 0px 0px 1em; padding: 0px;">
<span style="font-family: inherit;"><span style="color: #151515; font-size: large;"><span style="font-weight: normal; line-height: 29.1599998474121px;">Think </span></span><span style="color: #151515; font-size: large; font-weight: normal; line-height: 29.1599998474121px;">environmental</span><span style="color: #151515; font-size: large; font-weight: normal; line-height: 29.1599998474121px;">, corporate, wildlife… think conservation, </span><span style="color: #151515; font-size: large; font-weight: normal; line-height: 29.1599998474121px;">business, </span><span style="color: #151515; font-size: large; font-weight: normal; line-height: 29.1599998474121px;">energy, climate, agriculture, science, pollution, industrial, biological, ecological, transportation, to name a few searchable topics. </span></span></h3>
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<span style="font-weight: normal; line-height: 115%;"><span style="font-family: inherit; font-size: large;">Sustainability relates to
maintaining a living as if we believe there is a future. </span></span></h3>
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<span style="color: #151515; font-size: large;"><span style="font-family: inherit; font-weight: normal; line-height: 29.1599998474121px;">Images for sustainability can be used in national and international publications, opinion pages, forums, policies, journals, posters, reports, info-graphics - indicating both immediate and future implications.</span></span></h3>
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<span style="color: #151515; font-size: large;"><span style="font-family: inherit; font-weight: normal; line-height: 29.1599998474121px;">Images can make you conscientious and visually communicate a company's or organizations's ‘positive or negative impact’ in our culture and society.</span></span></h3>
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<span style="color: #151515; font-size: large;"><span style="font-family: inherit; font-weight: normal; line-height: 29.1599998474121px;">There are plenty of editors and art directors who could be interested too: </span></span></h3>
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<span style="font-family: inherit; font-size: large;"><span style="font-weight: normal;">“I use the Directory of Illustration as a reference each time I need to assign projects or suggest an illustrator to a co-worker.It’s a must-have tool.”<br />Monica Alverca, Associate Art Director,</span> <i>Time Inc</i>.<br /><br /><span style="font-weight: normal;">“The Directory is an invaluable reference when we are planning an illustrated piece. Quite often we go to it with a preconceived idea of what we think we want and come away with fresher and more creative solutions.”<br />Elizabeth Nelson, Sr. Director/Communication Design,</span> <i>John G. Shedd Aquarium</i><br /><br /><span style="font-weight: normal;">“I find it easier to find an artist using print compared to online. Usually I find artists in the Directory and then look them up online to get more information on them.”</span><br />Carolyn McClain, Deputy Art Director, <i>Crain’s New York Business</i></span></h3>
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<span style="background-color: white; color: #151515; font-size: large;"><span style="font-family: inherit; font-weight: normal; line-height: 29.1599998474121px;">I think you’ll be inspired by all of the images on <a href="http://www.directoryofillustration.com/">www.directoryofillustration.com</a>.</span></span></h3>
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<span style="color: #151515; font-size: large;"><span style="font-family: inherit; font-weight: normal; line-height: 29.1599998474121px;">As always, I'm happy to help you add significant 'sustainability images' to your portfolio too. </span></span></h3>
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<span style="color: #151515; font-size: large;"><span style="font-family: inherit; font-weight: normal; line-height: 29.1599998474121px;">Check out a few illustrations by Directory of Illustration artists:</span></span></h3>
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<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-QjTdD6weRYM/VRmioa0PViI/AAAAAAAAA1s/y4tLNKT3-AE/s1600/david%2Bhelfrey%2B(httpwww.directoryofillustration.comArtistPortfolioThumbs.aspxAID%3D1741).jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://2.bp.blogspot.com/-QjTdD6weRYM/VRmioa0PViI/AAAAAAAAA1s/y4tLNKT3-AE/s1600/david%2Bhelfrey%2B(httpwww.directoryofillustration.comArtistPortfolioThumbs.aspxAID%3D1741).jpg" height="640" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: inherit;"><span style="font-size: large;">Dave Helfrey </span><br /><span style="font-size: small;"><a href="http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=1741">http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=1741</a></span></span></td></tr>
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<tr><td><a href="http://4.bp.blogspot.com/-B_YqY1-aNqg/VRYZpUieS_I/AAAAAAAAA0Q/T3JPP23Lles/s1600/peter%2Bcook%2B(httpwww.directoryofillustration.comArtistPortfolioThumbs.aspxAID%3D6895).jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://4.bp.blogspot.com/-B_YqY1-aNqg/VRYZpUieS_I/AAAAAAAAA0Q/T3JPP23Lles/s1600/peter%2Bcook%2B(httpwww.directoryofillustration.comArtistPortfolioThumbs.aspxAID%3D6895).jpg" height="640" width="494" /></a></td></tr>
<tr><td class="tr-caption"><b style="font-size: 12.8000001907349px;"><span style="font-family: inherit; font-size: large;">Peter Cook</span></b><span style="font-size: 12.8000001907349px;"> </span><br />
<span style="color: #0000ee; font-size: small;"><u>http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=6895</u></span></td></tr>
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<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-e09dNYEigvU/VRYZnX7U_0I/AAAAAAAAA0s/5ov8jX5LdFw/s1600/aad.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://1.bp.blogspot.com/-e09dNYEigvU/VRYZnX7U_0I/AAAAAAAAA0s/5ov8jX5LdFw/s1600/aad.jpg" height="640" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: large;"><b>Aad Goudappel</b></span><br />
<span style="color: #0000ee; font-size: small;"><u>http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=5175</u></span></td></tr>
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<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-qgbJ2lsfskA/VRYZvXd8eJI/AAAAAAAAA00/5WJicqskUL0/s1600/sara%2Bmordecai.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://1.bp.blogspot.com/-qgbJ2lsfskA/VRYZvXd8eJI/AAAAAAAAA00/5WJicqskUL0/s1600/sara%2Bmordecai.jpg" height="640" width="546" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b style="font-size: 12.8000001907349px;"><span style="font-family: inherit; font-size: large;">Sara Mordecai</span></b><span style="font-size: 12.8000001907349px;"> </span><br />
<span style="color: #0000ee; font-size: small;"><u>http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=8582</u></span></td></tr>
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<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-oM6kAKv9gzo/VRYZpruHcAI/AAAAAAAAA0U/maqWnRz96PM/s1600/tom%2Bwhite%2B.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://1.bp.blogspot.com/-oM6kAKv9gzo/VRYZpruHcAI/AAAAAAAAA0U/maqWnRz96PM/s1600/tom%2Bwhite%2B.jpg" height="640" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b style="font-size: 12.8000001907349px;"><span style="font-family: inherit; font-size: large;">Tom White</span></b><span style="font-size: 12.8000001907349px;"> </span><br />
<span style="color: #0000ee; font-size: small;"><u>http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=1319</u></span></td></tr>
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<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-9HDNH5DmDu8/VRYZ0ic0zaI/AAAAAAAAA08/8qcP6mB1pI0/s1600/maury%2Baaseng.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://4.bp.blogspot.com/-9HDNH5DmDu8/VRYZ0ic0zaI/AAAAAAAAA08/8qcP6mB1pI0/s1600/maury%2Baaseng.jpg" height="640" width="480" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: large;"><b>Maury Aaseng</b></span><br />
<span style="color: #0000ee; font-size: small;"><u>http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=7689</u></span></td></tr>
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<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-NxK0Sd8VqlU/VRYZndHoX9I/AAAAAAAAAz0/3cDsms8HLQo/s1600/Daberko.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://1.bp.blogspot.com/-NxK0Sd8VqlU/VRYZndHoX9I/AAAAAAAAAz0/3cDsms8HLQo/s1600/Daberko.jpg" height="640" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b style="font-size: 12.8000001907349px;"><span style="font-family: inherit; font-size: large;">Traci Daberko</span></b><br />
<span style="font-family: inherit; font-size: small;">represented by <span style="text-align: start;">Gerald & Cullen Rapp</span></span><span style="font-size: 12.8000001907349px;"> </span><br />
<span style="color: #0000ee; font-size: small;"><u>http://directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=8387</u></span></td></tr>
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<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-ZWW_Pcc6P9o/VRYZnowW6pI/AAAAAAAAAz4/AKK6kL6zDo0/s1600/amy%2Bgrogan%2B(2).jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://3.bp.blogspot.com/-ZWW_Pcc6P9o/VRYZnowW6pI/AAAAAAAAAz4/AKK6kL6zDo0/s1600/amy%2Bgrogan%2B(2).jpg" height="640" width="536" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: large;"><b>Amy Grogan</b></span><br />
<span style="color: #0000ee; font-size: small;"><u>http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=7748</u></span></td></tr>
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Jo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.com0tag:blogger.com,1999:blog-3160457214945021371.post-84624171331354293272015-03-10T18:48:00.000-07:002015-03-11T13:40:06.518-07:00ILLUSTRATED PORTRAITS<div class="MsoNormal">
<span style="font-family: inherit; font-size: large;">“PORTRAIT”
is one of the most powerful keywords in the Directory of Illustration’s robust
search engine. <o:p></o:p></span></div>
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<span style="font-family: inherit; font-size: large;"><br /></span></div>
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<span style="font-family: inherit; font-size: large;"><span class="apple-converted-space"><span style="background: white; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Think editorial, publishing, advertising… think sports, political, educational,
medical, famous and not so famous, kids, book covers, posters, pop art, comic book
heros and games. Illustrated portraits can capture the likeness of contemporary
and historical people and animals, both masculine and feminine, with or without
lettering. </span></span><span class="apple-converted-space"><span style="background: white; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></span></span></div>
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<span style="font-family: inherit; font-size: large;">Portraits
are a powerful way to visually communicate ‘who is doing what’ in our
culture and society. <o:p></o:p></span></div>
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<span style="font-family: inherit; font-size: large;">Portraits are a moment - dramatic, serene, memorialized, real, imaginary, regal, vanity, reflection,
perspective.<o:p></o:p></span></div>
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<span style="font-family: inherit; font-size: large;">Whether or not you like the portraits here, we think you you’ll
be inspired by all of the portraits on <span style="color: #1f497d; mso-themecolor: dark2;"><a href="http://www.directoryofillustration.com/">www.directoryofillustration.com</a>.<o:p></o:p></span></span></div>
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<span style="font-family: inherit; font-size: large;">As always, I'm happy to help you add significant portraiture to your portfolio too. <o:p></o:p></span></div>
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<span style="font-family: inherit; font-size: large;">Check out
a few portraits illustrated by Directory of Illustration artists:</span></div>
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<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/--qfjtfSMolk/VP-ZHvXDcSI/AAAAAAAAAyQ/ZzwesmWQeGo/s1600/bob%2Bvenables%2Bkid.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: inherit; font-size: large;"><img border="0" src="http://2.bp.blogspot.com/--qfjtfSMolk/VP-ZHvXDcSI/AAAAAAAAAyQ/ZzwesmWQeGo/s1600/bob%2Bvenables%2Bkid.jpg" height="640" width="472" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: inherit; font-size: large;"><a href="http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=2541">Bob Venables</a> </span><br />
<span style="font-family: inherit; font-size: large;"><a href="http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=2541">http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=2541</a></span></td></tr>
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<a href="http://4.bp.blogspot.com/-hKQjur82kkQ/VP-Z9xaWdCI/AAAAAAAAAyY/zoIj8YAuXgE/s1600/wes%2Bbedrosian%2Bfrom%2Bhis%2Bsite.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: inherit; font-size: large;"><img border="0" src="http://4.bp.blogspot.com/-hKQjur82kkQ/VP-Z9xaWdCI/AAAAAAAAAyY/zoIj8YAuXgE/s1600/wes%2Bbedrosian%2Bfrom%2Bhis%2Bsite.jpg" height="640" style="cursor: move;" width="478" /></span></a></div>
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<span style="font-family: inherit; font-size: large;"><a href="http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=2898">Wesley Bedrosian</a> </span><br />
<span style="font-family: inherit; font-size: large;"><a href="http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=2898">http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=2898</a> </span></div>
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<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-pjM3_XZ2yyc/VP-ZHy5FsqI/AAAAAAAAAxc/Fg4RlTiQgoM/s1600/chellie%2Bcarroll.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: inherit; font-size: large;"><img border="0" src="http://2.bp.blogspot.com/-pjM3_XZ2yyc/VP-ZHy5FsqI/AAAAAAAAAxc/Fg4RlTiQgoM/s1600/chellie%2Bcarroll.jpg" height="640" width="640" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: inherit; font-size: large;"><a href="http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=7568">Chellie Carroll </a></span><br />
<span style="color: #0000ee; font-family: inherit; font-size: large;"><u>http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=7568</u></span></td></tr>
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<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-JS509TfZH9A/VP-ZHkYIzrI/AAAAAAAAAxY/oSYVYb_dgTQ/s1600/desmond%2Bmontague%2Bdog.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: inherit; font-size: large;"><img border="0" src="http://3.bp.blogspot.com/-JS509TfZH9A/VP-ZHkYIzrI/AAAAAAAAAxY/oSYVYb_dgTQ/s1600/desmond%2Bmontague%2Bdog.jpg" height="640" width="640" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: inherit; font-size: large;"><a href="http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=4511">Desmond Montague</a></span><br />
<span style="font-family: inherit; font-size: large;"><a href="http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=4511">http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=4511</a> </span></td></tr>
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<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-2BTuhbKQ-HM/VP-ZIQYbt0I/AAAAAAAAAxg/nMVqZrk_nYk/s1600/keni%2Bthomas.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: inherit; font-size: large;"><img border="0" src="http://4.bp.blogspot.com/-2BTuhbKQ-HM/VP-ZIQYbt0I/AAAAAAAAAxg/nMVqZrk_nYk/s1600/keni%2Bthomas.jpg" height="640" width="640" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: inherit; font-size: large;"><a href="http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=7026">Keni Thomas</a></span><br />
<span style="font-family: inherit; font-size: large;"><a href="http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=7026">http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=7026</a> </span></td></tr>
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<tr><td><a href="http://1.bp.blogspot.com/-r0G8eR0Kvfw/VP-ZI5tmuwI/AAAAAAAAAxo/6ruh7dk3Cf8/s1600/scott%2Blaumann.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: inherit; font-size: large;"><img border="0" src="http://1.bp.blogspot.com/-r0G8eR0Kvfw/VP-ZI5tmuwI/AAAAAAAAAxo/6ruh7dk3Cf8/s1600/scott%2Blaumann.jpg" height="640" width="430" /></span></a></td></tr>
<tr><td class="tr-caption"><span style="font-family: inherit; font-size: large;"><a href="http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=7990">Scott Laumann</a> </span><br />
<span style="font-family: inherit;"><span style="font-size: large;"><a href="http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=7990">http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=7990</a></span><span style="font-size: large;"> </span></span><br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: inherit; font-size: large;"><a href="http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=7585">Stephen Harrington</a></span><br />
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Jo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.com1tag:blogger.com,1999:blog-3160457214945021371.post-58781852709147112322015-02-02T22:01:00.000-08:002015-02-03T12:44:00.457-08:00What kind of work can I expect from companies that will license my illustrations for 'their stuff'?<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: inherit; font-size: large;">Great question!! This is a frequent question I'm asked
when an illustrator promotes their work. It’s potentially a great market for an illustrator and one that the <a href="http://www.directoryofillustration.com/">Directory of Illustration</a> reaches.</span></div>
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<span style="font-family: inherit; font-size: large;">I have seen everything from toy companies to greeting cards/stationery/calendars...
shoe and apparel companies, even surgical scrubs... accessories (like iPhone
cases, etc.)... wall coverings/textiles... home decor... gifts... etc.</span></div>
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<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-qdGaM7Ud1VI/VNBgUNe2mmI/AAAAAAAAAu0/9sjpGO-M_Hw/s1600/AshleyPercival-PAPYRUS-695x695.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://1.bp.blogspot.com/-qdGaM7Ud1VI/VNBgUNe2mmI/AAAAAAAAAu0/9sjpGO-M_Hw/s1600/AshleyPercival-PAPYRUS-695x695.jpg" height="640" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: inherit; font-size: large;">Ashley Percival for Papryrus<br /><a href="http://directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=7553">http://directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=7553</a></span><br />
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<span style="font-family: inherit; font-size: large;">You will reach opportunities through the Directory and can help yourself further by making a note of companies that you see in your travels that have product with artwork. Then google that company and see if they have an art submission department. Many publishing companies, for example, have art departments and specific art submission procedures right on their websites. Examples: <a href="http://www.peterpauper.com/submission.php">http://www.peterpauper.com/submission.php</a> and </span><span style="font-size: large;"><a href="http://nuvango.com/new-artists">http://nuvango.com/new-artists</a></span></div>
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<span style="font-family: inherit; font-size: large;">You can target your top '25 VIP' clients as part of your Directory of Illustration gift program. Give us the name of 25 U.S. art directors and we'll include them in our distribution. We'll send you certificates to mail to your 'hot list' to announce that the book is being sent to them at your request.</span></div>
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<span style="font-family: inherit; font-size: large;">As always, I like to offer additional expert advice which you can follow up on licensing: </span></div>
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<span style="font-family: inherit; font-size: large;">The Creative Blog - The art of licensing: how to sell your designs to market: </span></div>
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<span style="font-family: inherit; font-size: large;"><a href="http://www.creativebloq.com/design/license-your-designs-9134535">http://www.creativebloq.com/design/license-your-designs-9134535</a><o:p></o:p></span></div>
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<span style="font-family: inherit; font-size: large;">The Association of Illustrators - <i>The Illustrator's Guide to Law and Business Practice</i><span style="color: #333333; line-height: 13.5pt;">: </span></span></div>
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<span style="line-height: 13.5pt;"><a href="http://www.theaoi.com/shop/staging/index.php/theshop/products/publications/the-illustrator-s-guide-to-law-and-business-practice-non-aoi-member-detail"><span style="font-family: inherit; font-size: large;">http://www.theaoi.com/shop/staging/index.php/theshop/products/publications/the-illustrator-s-guide-to-law-and-business-practice-non-aoi-member-detail</span></a></span></div>
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<span style="font-family: inherit; font-size: large;">Lilla Rogers - Make Art That Sells: <a href="http://lillarogers.com/make-art-that-sells/">http://lillarogers.com/make-art-that-sells/</a></span></div>
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<span style="font-family: inherit; font-size: large;">Graphic Artists Guild – License It: </span></div>
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<a href="https://graphicartistsguild.org/tools_resources/license-it"><span style="font-family: inherit; font-size: large;">https://graphicartistsguild.org/tools_resources/license-it</span></a></div>
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<span style="font-family: inherit; font-size: large;">Cherish Flieder - My Art Licensing Story: </span></div>
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<span style="font-family: inherit; font-size: large;">Tara Reed – Helping Artists Succeed: <a href="http://artlicensingblog.com/">http://artlicensingblog.com/</a></span></div>
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<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-hMSF4wowwbI/VNBh1erfrpI/AAAAAAAAAvM/A9trXaHGsYc/s1600/rights_handbook_cover-proof2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://1.bp.blogspot.com/-hMSF4wowwbI/VNBh1erfrpI/AAAAAAAAAvM/A9trXaHGsYc/s1600/rights_handbook_cover-proof2.jpg" height="640" width="520" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small; text-align: start;">The Association of Illustrators - </span><i style="font-size: x-large; text-align: start;">The Illustrator's Guide to Law and Business Practice </i><span style="font-size: large;"><i>http://theaoi.com/</i></span></td></tr>
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Jo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.com0tag:blogger.com,1999:blog-3160457214945021371.post-38385234277063704662015-01-30T11:28:00.004-08:002015-01-30T11:30:58.882-08:00Drawn by Success podcast<span style="font-family: inherit; font-size: large;"><span class="class"><span style="color: #333333;">Recently, Directory of Illustration Vice
President, Elizabeth Owen was interviewed by artist Carlos Castellanos for
his </span></span><strong><b><span style="color: #333333;">Drawn by
Success</span></b></strong><span class="apple-converted-space"><span style="color: #333333;"> </span></span><span class="class"><span style="color: #333333;">podcast series.
Carlos and Elizabeth had a very frank discussion that addresses many of the
questions illustrators have about investing in directories (print and/or
online), and marketing their work in general. There is some great information
here and I just thought I would share it with
you:</span></span><o:p></o:p></span><br />
<span style="font-family: inherit; font-size: large;"><br /><span style="color: #333333;"><img align="middle" border="0" src="http://directoryofillustration.com/EmailPromos/imgs/Podcast.png" height="32" hspace="10" id="_x0000_i1026" vspace="10" width="32" /><span class="class"><span style="color: #9465a4;"><a href="http://r20.rs6.net/tn.jsp?e=00134U8iwa2gsuhDM9-MMAcC1OJUQVCjYNdffAevkvIRS3p7DbUmQPVewjnPHZV-ZDmhQseOci6sdcUVeBagXvwt5VSSCVy2BjyOjUwzszz2cdOrEgG1iGU2bUI3XCy2kxgBEG0uPXelXcNVA2GIKh7jTPNTix8u-mciOh0LviQOBoDEYPFPjtwLBwjR8Y8bQvY">Download Audio
Podcast</a></span></span></span></span><o:p></o:p><br />
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<span style="font-family: inherit; font-size: large;"><span style="color: #333333;"><span class="class"><br /></span></span></span>Jo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.com2tag:blogger.com,1999:blog-3160457214945021371.post-64090670674207095002015-01-28T19:20:00.000-08:002015-01-30T14:04:46.272-08:00A Cup of Coffee or Directory of Illustration?<div class="MsoNormal">
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<i><span style="font-family: inherit; font-size: large;">For $7 a day – you
could <b>spend</b> money for have a cup of coffee or <b>invest</b> in your career with Directory of Illustration…</span><span style="font-family: Verdana, sans-serif; font-size: 10pt;"><o:p></o:p></span></i></div>
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<i><span style="font-family: inherit; font-size: large;"><b>What is most
valuable for your career?</b></span></i><i><span style="font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: Tahoma; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></i></div>
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<i><span style="font-family: inherit; font-size: x-large;"><b>OR</b></span></i></div>
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<a href="http://3.bp.blogspot.com/-LhSWvPd1pCk/VMmlg1HJBmI/AAAAAAAAAuk/gj_Otxl8JDU/s1600/DI31_Cover%2BLARGE.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-LhSWvPd1pCk/VMmlg1HJBmI/AAAAAAAAAuk/gj_Otxl8JDU/s1600/DI31_Cover%2BLARGE.jpg" height="640" width="482" /></a></div>
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<i><span style="font-family: inherit; font-size: large;"><b>It’s your choice!<o:p></o:p></b></span></i></div>
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<i><span style="font-family: inherit; font-size: large;"><b>Let me know –
either way – <o:p></o:p></b></span></i></div>
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<i><span style="font-family: inherit; font-size: large;"><b>Have a creative
day!</b></span><span style="font-family: Verdana, sans-serif; font-size: 10pt;"><o:p></o:p></span></i></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;">800.750.5005 </span></b><span style="font-family: "Verdana","sans-serif"; font-size: 9.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"><a href="mailto:%7C%20joannmiller@serbin.com"><b><span style="mso-bidi-font-family: Tahoma; text-decoration: none; text-underline: none;">|</span></b></a><b>760.318.6310</b><o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;"><span style="font-size: 12px;"><b>COFFEE IMAGE >> MATTHEW HOLMES: http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=901</b></span></span></div>
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<span style="font-family: Verdana, sans-serif;"><span style="font-size: 12px;"><b>DI31 COVER IMAGE >>PAUL BLOW:</b></span></span></div>
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<span style="font-family: Verdana, sans-serif;"><span style="font-size: 12px;"><b>http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=8058</b></span></span></div>
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Jo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.com0tag:blogger.com,1999:blog-3160457214945021371.post-85144560149096229792015-01-27T12:54:00.000-08:002015-01-27T12:54:20.034-08:00New York Times article: Catalogs Are Revamped for Changing Times<header class="story-header" id="story-header" style="background-color: white; color: #333333; font-family: nyt-cheltenham, georgia, 'times new roman', times, serif; font-size: 16px; position: relative;"><div class="story-meta " id="story-meta" style="margin-bottom: 20px;">
<div class="story-meta-footer" id="story-meta-footer" style="border-top-color: rgb(226, 226, 226); border-top-style: solid; border-top-width: 1px; padding-top: 2px;">
<div class="byline-dateline" style="float: left; font-family: georgia, 'times new roman', times, serif; font-size: 1rem; line-height: 1.4375rem; margin-right: 45px; margin-top: 4px;">
<span class="byline" itemprop="author creator" itemscope="" itemtype="http://schema.org/Person" style="font-family: nyt-cheltenham-sh, georgia, 'times new roman', times, serif; font-size: 0.6875rem; font-weight: 700; line-height: 0.75rem;">By <span class="byline-author" data-byline-name="REBECCA R. RUIZ" itemprop="name">REBECCA R. RUIZ</span></span><time class="dateline" datetime="2015-01-25" style="color: black; font-family: nyt-cheltenham-sh, georgia, 'times new roman', times, serif; font-size: 0.6875rem; line-height: 0.75rem; margin-left: 12px;">JAN. 25, 2015</time></div>
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<figure aria-label="media" class="media photo lede layout-large-horizontal" data-media-action="modal" id="media-100000003469642" itemid="http://static01.nyt.com/images/2015/01/26/business/26CATALOGSCOMBO/26CATALOGSCOMBO-master675.jpg" itemprop="associatedMedia" itemscope="" itemtype="http://schema.org/ImageObject" role="group" style="clear: left; float: left; margin: 0px 15px 45px 0px; position: relative; width: 675px;"><span class="visually-hidden" style="border: 0px; clip: rect(0px 0px 0px 0px); height: 1px; margin: -1px; overflow: hidden; padding: 0px; position: absolute; width: 1px;">Photo</span><div class="image" style="cursor: pointer; margin-bottom: 7px; position: relative; width: auto;">
<img alt="" class="media-viewer-candidate" data-mediaviewer-caption="" data-mediaviewer-credit="Tony Cenicola/The New York Times" data-mediaviewer-src="http://static01.nyt.com/images/2015/01/26/business/26CATALOGSCOMBO/26CATALOGSCOMBO-superJumbo.jpg" itemid="http://static01.nyt.com/images/2015/01/26/business/26CATALOGSCOMBO/26CATALOGSCOMBO-master675.jpg" itemprop="url" src="http://static01.nyt.com/images/2015/01/26/business/26CATALOGSCOMBO/26CATALOGSCOMBO-master675.jpg" style="display: block; height: auto; max-width: 100%; width: 675px;" /><div class="media-action-overlay" style="-webkit-transition: opacity 0.2s ease-in; border-radius: 6px; border: 1px solid rgba(200, 200, 200, 0.8); bottom: 15px; cursor: pointer; left: 15px; opacity: 0; position: absolute; transition: opacity 0.2s ease-in; z-index: 5;">
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<figcaption class="caption" itemprop="caption description" style="bottom: 23px; color: #666666; font-family: nyt-cheltenham-sh, georgia, 'times new roman', times, serif; font-size: 0.8125rem; line-height: 1.0625rem; position: static; right: 0px; width: auto;"><span class="credit" itemprop="copyrightHolder" style="color: #999999; display: inline-block; font-size: 0.6875rem; line-height: 1.125rem;"><span class="visually-hidden" style="border: 0px; clip: rect(0px 0px 0px 0px); height: 1px; margin: -1px; overflow: hidden; padding: 0px; position: absolute; width: 1px;">Credit</span>Tony Cenicola/The New York Times</span></figcaption></figure><div class="lede-container-ads" style="clear: right; float: right;">
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In this digital age when filling a shopping cart requires little more than clicking on a screen, the printed retail catalog keeps vying for a place on the coffee table.</div>
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From Anthropologie to American Girl, Pottery Barn to Patagonia, retailers are still relying on direct mail even as they spend considerable resources on improving their websites to accommodate the steady increase in online shopping.</div>
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Some of their catalog forays, however, barely resemble the traditional merchandise book. These days, retailers are employing devices like adventure tales and photo spreads of wildlife to catch a shopper’s eye, hoping to secure purchases online or in a store.</div>
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Luring a specific customer base seems to be part of the strategy underlying<a href="http://topics.nytimes.com/top/news/business/companies/penney_j_c_company/index.html?inline=nyt-org" style="color: #326891;" title="More information about JC Penney Company Inc">J. C. Penney</a>’s surprise announcement this month that it would revive a home goods catalog in March, three years after the struggling company discontinued all such mailings. Its new version will focus not on recruiting new customers but on reaching existing ones, according to a spokeswoman. Whether the company will resume a regular schedule for sending out seasonal or general merchandise catalogs remains unclear.</div>
<figure class="interactive interactive-embedded has-adjacency has-lede-adjacency limit-small layout-small" id="catalog-comeback" style="border-bottom-color: rgb(226, 226, 226); border-bottom-style: solid; border-bottom-width: 1px; border-top-color: rgb(226, 226, 226); border-top-style: solid; border-top-width: 1px; clear: left; float: left; margin: 15px 45px 15px 0px; min-width: 300px; overflow: hidden; padding-bottom: 15px; padding-top: 15px; position: relative; width: 300px;"><a class="visually-hidden skip-to-text-link" href="http://www.nytimes.com/2015/01/26/business/media/catalogs-after-years-of-decline-are-revamped-for-changing-times.html?_r=0#story-continues-3" style="border: 0px; clip: rect(0px 0px 0px 0px); color: #326891; height: 1px; margin: -1px; overflow: hidden; padding: 0px; position: absolute; text-decoration: none; width: 1px;">Continue reading the main story</a><figcaption class="interactive-caption" style="color: #666666; font-family: nyt-cheltenham-sh, georgia, 'times new roman', times, serif; font-size: 0.75rem; line-height: 1rem;"><h2 class="interactive-headline" style="color: #333333; font-family: nyt-cheltenham, georgia, 'times new roman', times, serif; font-size: 1.25rem; line-height: 1.5rem; margin: 0px 0px 3px;">
Catalog Comeback</h2>
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After sharp declines since 2007, the number of catalogs mailed last year increased slightly.</div>
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<div id="ai2html-0126-web-CATALOGS">
<div class="g-show-small g-show-smallplus g-show-submedium g-show-medium g-show-large g-show-xlarge" id="g-0126-web-CATALOGS-300" style="overflow: hidden; position: relative; width: 300px;">
<div id="g-0126-web-CATALOGS-300-graphic">
<img class="g-aiImg" data-height-multiplier="1.07" data-src="http://graphics8.nytimes.com/newsgraphics/2015/01/23/catalogs-chart/4001895f6003d1bc8d590b321965a9bb203d829c/0126-web-CATALOGS-300.png" id="g-ai0-0" src="http://graphics8.nytimes.com/newsgraphics/2015/01/23/catalogs-chart/4001895f6003d1bc8d590b321965a9bb203d829c/0126-web-CATALOGS-300.png" style="display: block; height: 321px; max-width: 100%;" width="100%" /><div class="g-chart g-aiAbs" id="g-ai0-1" style="position: absolute; right: 281.5px; top: 2.625px;">
<div class="g-aiPstyle0" style="font-family: nyt-franklin, arial, helvetica, sans-serif; font-size: 14px; line-height: 15px; text-align: right;">
20</div>
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<div class="g-aiPstyle1" style="font-family: nyt-franklin, arial, helvetica, sans-serif; font-size: 14px; line-height: 15px;">
billion</div>
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Number</div>
<div class="g-aiPstyle2" style="color: black; font-family: nyt-franklin, arial, helvetica, sans-serif; font-size: 14px; font-weight: 700; line-height: 15px;">
of catalogs</div>
<div class="g-aiPstyle2" style="color: black; font-family: nyt-franklin, arial, helvetica, sans-serif; font-size: 14px; font-weight: 700; line-height: 15px;">
mailed</div>
</div>
<div class="g-chart g-aiAbs" id="g-ai0-4" style="position: absolute; right: 281.5px; top: 184.265625px;">
<div class="g-aiPstyle0" style="font-family: nyt-franklin, arial, helvetica, sans-serif; font-size: 14px; line-height: 15px; text-align: right;">
15</div>
</div>
<div class="g-chart g-aiAbs" id="g-ai0-5" style="position: absolute; right: 281.5px; top: 368.53125px;">
<div class="g-aiPstyle0" style="font-family: nyt-franklin, arial, helvetica, sans-serif; font-size: 14px; line-height: 15px; text-align: right;">
10</div>
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<div class="g-chart g-aiAbs" id="g-ai0-6" style="position: absolute; right: 281.5px; top: 552.796875px;">
<div class="g-aiPstyle0" style="font-family: nyt-franklin, arial, helvetica, sans-serif; font-size: 14px; line-height: 15px; text-align: right;">
5</div>
</div>
<div class="g-chart g-aiAbs" id="g-ai0-7" style="position: absolute; right: 281.5px; top: 737.0625px;">
<div class="g-aiPstyle0" style="font-family: nyt-franklin, arial, helvetica, sans-serif; font-size: 14px; line-height: 15px; text-align: right;">
0</div>
</div>
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<div class="g-aiPstyle3" style="font-family: nyt-franklin, arial, helvetica, sans-serif; font-size: 14px; line-height: 15px; text-align: center;">
’01</div>
</div>
<div class="g-chart g-aiAbs" id="g-ai0-9" style="left: 159.078125px; margin-left: -19.21875px; position: absolute; top: 797.609375px; width: 38.4375px;">
<div class="g-aiPstyle3" style="font-family: nyt-franklin, arial, helvetica, sans-serif; font-size: 14px; line-height: 15px; text-align: center;">
’07</div>
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<div class="g-aiPstyle3" style="font-family: nyt-franklin, arial, helvetica, sans-serif; font-size: 14px; line-height: 15px; text-align: center;">
’13</div>
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Sources: Direct Marketing Association; United States Postal Service</div>
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</figure><div class="story-body-text story-content" data-para-count="323" data-total-count="1475" id="story-continues-3" itemprop="articleBody" style="font-family: georgia, 'times new roman', times, serif; font-size: 1rem; line-height: 1.4375rem; margin-bottom: 1em; margin-left: 135px; max-width: 540px; width: 540px;">
“<a class="meta-org" href="http://topics.nytimes.com/top/news/business/companies/penney_j_c_company/index.html?inline=nyt-org" style="color: #326891;" title="More information about JC Penney Company Inc">J. C. Penney</a> is making a big statement,” said Bruce Cohen, a retail <a href="http://topics.nytimes.com/top/reference/timestopics/subjects/p/private_equity/index.html?inline=nyt-classifier" style="color: #326891;" title="More articles about private equity.">private equity</a> strategist at Kurt Salmon, a consulting firm. “It’s a pronouncement in favor of what all retailers are recognizing — that there are moments when people want to slow down, and there’s still an important place for the catalog.”</div>
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After years of decline, the number of catalogs mailed in the United States increased in 2013, to 11.9 billion, according to the Direct Marketing Association, a trade group. While that figure is about 60 percent of what it was at its peak in 2007, some analysts say the recent 1 percent rise in mailed catalogs, coupled with the care retailers are putting into them, may signal something of a renaissance.</div>
<div class="story-body-text story-content" data-para-count="365" data-total-count="2244" itemprop="articleBody" style="font-family: georgia, 'times new roman', times, serif; font-size: 1rem; line-height: 1.4375rem; margin-bottom: 1em; margin-left: 135px; max-width: 540px; width: 540px;">
Not all catalogs will rebound in this environment. The parent company of SkyMall, the in-flight shopping magazine, <a href="http://www.nytimes.com/2015/01/24/business/skymall-parent-xhibit-files-for-bankruptcy-protection.html?_r=0" style="color: #326891;" title="Times article on bankruptcy filing.">filed for bankruptcy</a> last week. But Paul Swinand, an analyst for Morningstar, called that catalog different from most with its quirky assortment of goods. “It’s not about brand with SkyMall,” he said. “There’s nothing emotional about it.”</div>
<div class="story-body-text story-content" data-para-count="520" data-total-count="2764" id="story-continues-4" itemprop="articleBody" style="font-family: georgia, 'times new roman', times, serif; font-size: 1rem; line-height: 1.4375rem; margin-bottom: 1em; margin-left: 135px; max-width: 540px; width: 540px;">
However small, the recent resurgence in direct mail may be explained by a better understanding of the catalog’s power to drive sales, Mr. Cohen said. He pointed to Lands’ End as an early example. In 2000, that retailer reduced the number of catalogs it sent consumers. It experienced a $100 million drop in sales as a result, according to research by Kurt Salmon. Lands’ End later added a pop-up survey to its website and found that 75 percent of customers who were making purchases had first reviewed the catalog.</div>
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“Sometimes the only way to realize how important the catalog is, is to take it away,” Mr. Cohen said.</div>
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About 90 million Americans make purchases from catalogs, according to the Direct Marketing Association; nearly 60 percent of them are women. Consumers who receive catalogs spend an average of $850 annually on catalog purchases, according to the <a href="https://www.memberize.net/clubportal/clubdocs/2129/ACMA%20Consumer%20Survey%20Final%20release.pdf" style="color: #326891;" title="Survey data.">American Catalog Mailers Association</a>.</div>
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For many brands, catalogs are the single most effective driver of online and in-store sales, according to analysts and retailers. Recognizing that, American Girl, a subsidiary of Mattel, recently increased the number it sent out, spending more on catalogs last year than in any year over the last decade, according to Kathy Monetti, senior vice president for marketing.</div>
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Some stores, like Anthropologie, rely so heavily on catalogs that they make them their principal form of advertising. “We don’t call it a catalog; we call it a journal,” said Susy Korb, chief marketing officer of Anthropologie, whose materials show women wearing dresses in fields, on beaches and “where the rolling heather meets the broad, brisk sky,” as one recent spread detailed.</div>
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“Of course we’re trying to sell clothes and accessories,” Ms. Korb said, “but it’s more to inspire and engage.”</div>
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Patagonia has produced long-form marketing materials, commissioning essays for them. Last year, in addition to publishing 10 or so traditional catalogs, the company sent two built around themes, including one on falconry. That catalog featured photo spreads of children with condors in Chile and wildlife volunteers releasing rehabilitated red-tailed hawks in California, alongside first-person reflections. “The bird on my fist is an opportunist,” one read. “I like to think it’s there because of the patient discipline I exercise.”</div>
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That catalog included only a handful of products — among them a green trucker hat, jeans and brightly colored backpacks — on four of the final pages in the 43-page book.</div>
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Dmitri Siegel, executive creative director and vice president of e-commerce for Patagonia, called the catalogs “a way we’re speaking to our closest friends and people who know the brand really well.”</div>
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Mr. Siegel added that Patagonia had begun printing on 100 percent recycled paper. “We had to make some trade-offs in terms of circulation and other expenses, but it brought the mode of communication in line with our values,” he said.</div>
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Across segments, retailers are seeking to make their catalogs more of an experience, and celebrating print as something retro. Ikea recently produced<a href="https://www.youtube.com/watch?v=MOXQo7nURs0" style="color: #326891;" title="The ad on YouTube.">a humorous advertisement for its catalog</a>. “It’s not a digital book, or an e-book,” the ad says. “It’s a ‘bookbook.’ The 2015 Ikea catalog comes fully charged, and the battery life is eternal.”</div>
<figure aria-label="media" class="media photo embedded has-adjacency layout-large-vertical media-100000003470559" data-media-action="modal" id="media-100000003470559" itemid="http://static01.nyt.com/images/2015/01/26/business/catalogsjump/catalogsjump-blog427.jpg" itemprop="associatedMedia" itemscope="" itemtype="http://schema.org/ImageObject" role="group" style="margin: 45px 0px 45px 135px; position: relative; width: 540px;"><span class="visually-hidden" style="border: 0px; clip: rect(0px 0px 0px 0px); height: 1px; margin: -1px; overflow: hidden; padding: 0px; position: absolute; width: 1px;">Photo</span><div class="image" style="cursor: pointer; margin-bottom: 7px; position: relative; width: 405px;">
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http://www.nytimes.com/2015/01/26/business/media/catalogs-after-years-of-decline-are-revamped-for-changing-times.html?_r=0Jo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.com0tag:blogger.com,1999:blog-3160457214945021371.post-92002089049793662472014-12-12T19:22:00.002-08:002014-12-12T19:26:50.679-08:00For children's book illustrators: Should you advertise in a Illustration Directory?<span style="font-family: Georgia, sans-serif; font-size: 1.4em; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em;">For children's book illustrators: Should you advertise in a Illustration Directory?</span><br />
<span style="font-family: Georgia, sans-serif; font-size: 1.4em; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em;"><br /></span>
<span style="font-family: Georgia, sans-serif; font-size: 1.4em; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em;">For some children’s book artists this interview might be a little hard to hear and to bear. For others it could offer new hope.</span><br />
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<article class="post-1579 post type-post status-publish format-standard hentry category-childrens-book-art category-childrens-book-author-illustrators category-childrens-book-illustration-2 category-childrens-book-illustration-course category-childrens-book-illustrators category-childrens-book-publishers category-childrens-book-publishing tag-make-your-splashes-make-your-marks-course tag-art tag-austin-scbwi tag-childrens-book-artists tag-childrens-book-illustration tag-directory-of-illustration tag-houston-scbwi tag-jo-ann-miller tag-john-parra tag-lisa-falkenstern tag-mark-mitchell tag-marla-frazee tag-new-york-fashion-institute-of-technology tag-patrice-barton tag-serbin-communications tag-tom-kerr" id="post-1579" style="border: 0px; font-stretch: inherit; line-height: 10px; margin: 25px 0px 50px; outline: 0px; padding: 0px; vertical-align: baseline;"><div class="entry" id="entry" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 2.5em 0px 1em; vertical-align: baseline;">
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<span style="font-family: inherit; font-size: large;"><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Jo Ann Miller </span>of <span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Serbin Communications’ </span><em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><a href="http://www.directoryofillustration.com/" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="Directory of Illustration">Directory of Illustration</a></span> </em>suggests that illustrators think a little bit outside the book.</span></div>
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<dt style="border: 0px; display: list-item; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; list-style-type: square; margin: 0px 0px 0.6em; outline: 0px; padding: 1em 1em 0px; vertical-align: baseline;"><span style="font-family: inherit; font-size: large;"><a href="http://howtobeachildrensbookillustrator.files.wordpress.com/2009/12/transformers.jpg" style="-webkit-transition: all 0.5s ease; background-attachment: initial !important; background-clip: initial !important; background-image: none !important; background-origin: initial !important; background-position: initial !important; background-repeat: initial !important; background-size: initial !important; border: 0px; box-shadow: none !important; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px !important; text-decoration: none; text-shadow: none !important; transition: all 0.5s ease; vertical-align: baseline;"><img alt="Jo Ann Miller of Sebin Communications' Directory of Illustration " src="http://howtobeachildrensbookillustrator.files.wordpress.com/2009/12/transformers.jpg" height="640" style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" title="Jo Ann Miller of Sebin Communications' Directory of Illustration " width="432" /></a><br /><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Jo Ann Miller</span> of Sebin Communications’ <em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Directory of</em></span><em style="border: 0px; font-family: inherit; font-size: x-large; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> Illustration</em><span style="font-family: inherit; font-size: large; font-style: inherit; font-variant: inherit; line-height: inherit;"> greets a Transformer at this year’s</span><span style="border: 0px; font-family: inherit; font-size: large; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">San Diego Comic Con</span></dt>
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<span style="font-family: inherit; font-size: large;">You’ve seen artists’ directories — glossy annuals combined with online portfolio galleries where artists or their reps buy display ads. The <em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Directory of Illustration</em> is the dreadnought battleship of illustration directories, aiming its marketing guns at the entire waterfront of graphic arts, not just children’s publishing. That means children’s products, fashion and cosmetics merchandising, corporate promotions, retail advertising, medical illustration, the animation industry and even landscape design — to name a few.</span></div>
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<span style="font-family: inherit; font-size: large;">With the Toy Industry Association as a partner, the Santa Barbara, CA based publisher also produces <span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><a href="http://www.playillustration.com/" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="Play! Directory"><em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Play! “</em>Illustration for Toys and Interactive Games</a> </span>– a website for hiring toy and interactive game artists, <em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Best of Photography Annual, </em><em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></em>the<em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> Medical Illustration Sourcebook </em>, <em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">and Designer Jewelry Showcase </em>are some other annuals from Serbin Communications.<em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></em></span></div>
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<span style="font-family: inherit; font-size: large;">The <span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><a href="http://www.directoryofillustration.com/SearchResultsThumbs.aspx?KID=211" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="Directory of Illustration children's section"><em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Directory of Illustration</em></a></span><em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> is going on its 27th year. </em>It’s not cheap being in a dominant industry directory .<a href="http://www.directoryofillustration.com/AdvertisingInfo/DI27/in%20dex.html" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="Advertising in the directory">$2,500-$2,600 gets you a full page with 30 portfolio images. </a>Artists re-up year after year, sometimes sharing pages with others who have the same art rep or agent. <a href="http://directoryofillustration.com/AdvertisingInfo/DI27/di27_benefits.html" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="Program benefits">Program benefits</a> include, hardcopy distribution to 20,000 illustration buyers and art directors, national online advertising, free website design and cross promotion with <a href="http://contactacreative.com/" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="Contact -- website"><em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Contact</em></a>, a leading talent directory in the UK and Europe.</span></div>
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<span style="font-family: inherit; font-size: large;">If you’re like me and many freelancers who keep a death grip on their wallets, you might question spending the equivalent of a small book advance every 12 months to participate in a showcase with a few hundred of your keenest competitors.</span></div>
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<span style="font-family: inherit; font-size: large;">Why do it when you can upload images for free to your Flickr page, WordPress.com blog, <a href="http://www.scbwi.org/" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="SCBWI">SCBWI</a> portfolio, or favorite art web ring. Or mail out your own printed Christmas postcards to the small ranks of active children’s book editors?</span></div>
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<span style="font-family: inherit; font-size: large;">You can do it to reach markets for your art that you might never have thought of, says Jo Ann.</span><br />
<span style="font-family: inherit; font-size: large;">So lets let her talk us through some of this.</span></div>
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<span style="font-family: inherit; font-size: large;"><em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">What does the “Directory of Illustration” offer </em><em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">artists who have their hearts set on illustrating children’s books?</em></span></div>
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<span style="border: 0px; font-family: inherit; font-size: large; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">I love children’s book illustration and I work with many children’s book illustrators in the directory, but they also do other things.</span></div>
<div lang="en-US" style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; font-family: inherit; font-size: large; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The children’s publishing market can pay very well but advertising and design generally pays better. The market for children’s book art ebbs and flows. The in-between target group — ages 12 – 15 (particularly girls) — based on what our clients tell me, happens to be very active.<br />So the first question I always ask illustrators is, ‘Who is your target audience? What is your age group?’</span></div>
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<dt style="border: 0px; display: list-item; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; list-style-type: square; margin: 0px 0px 0.6em; outline: 0px; padding: 1em 1em 0px; vertical-align: baseline;"><a href="http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=903" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="Lisa Falkenstern directory portfolio page"><span style="font-family: inherit; font-size: large;"><img alt="Illustration by Lisa Falkenstern" src="http://howtobeachildrensbookillustrator.files.wordpress.com/2009/12/903_12969.jpg" height="329" style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" title="Illustration by Lisa Falkenstern" width="329" /></span></a></dt>
<dd style="border: 0px; display: list-item; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; list-style-type: circle; margin: 0px 0px 0px 1.625em; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: inherit; font-size: large;">Illustration by <span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><a href="http://lisafalkenstern.com/" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="Lisa Falkenstern website">Lisa Falkenstern</a></span></span></dd></dl>
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<span style="font-family: inherit; font-size: large;">New York illustrator <a href="http://lisafalkenstern.com/" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="Lisa Falkenstern website">Lisa Falkenstern</a> generally works in oils, but also in egg tempera, acrylic, and digitally. Here’s her<a href="http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=903" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="Lisa Falkenstern portfolio page"> directory portfolio page.</a> After 20 years as a professional illustrator,she’s just finished illustrations for<em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The Busy Tree</em>, by Jennifer Ward for ages 5-8, published by Marshall Cavendish. She’s also written and illustrated her own children’s work that is currently in production. Treat yourself to a look at her <a href="http://lisafalkenstern.com/" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="Lisa Falkenstern website">magical website.</a></span></div>
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<span style="font-family: inherit; font-size: large;"><em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Is that what you told aspiring illustrators </em><em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">in the Portland chapter of SCBWI, </em><em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">when you were invited to speak to them recently?</em><em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br /></em></span></div>
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<span style="font-family: inherit; font-size: large;"><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">W</span><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">e discussed how </span><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">the art buyer looks at the target audience and the age group within that target audience, and things like color </span><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">– the palette. </span><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Right now purple and magenta colors dominate in advertising, so illustrators showing a lot of purple in their portfolios are getting looks.</span></span></div>
<div lang="en-US" style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; font-family: inherit; font-size: large; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">I can remember a few years ago when the Razor Skooter first appeared in stores — if an illustrator had a child on a razor scooter, he was appealing to art buyers who were looking to market to that age group.</span></div>
<div lang="en-US" style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; font-family: inherit; font-size: large; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">When Starbucks was ready to launch its franchises around the country every illustrator who had an image of a coffee cup on his page in our directory was getting calls.</span></div>
<div lang="en-US" style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit; font-size: large;"><em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">So you’re saying it comes down to the marketplace. </em><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br /></span></span></div>
<div style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit; font-size: large;"><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Yes. So i</span><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">f you understand how to tell a story and emotionally connect with people in the pages of Scholastic magazine or a picture book — can you make the attitude shift to collaborate with an art buyer or a designer to put together a product or package?</span></span></div>
<div style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit; font-size: large;"><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></span><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></span><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">If </span><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">you can, if you can interpolate the needs of the art buyers and you’re not afraid of taking art direction or design direction, you’ll strengthen your repertoire and make a </span><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">little more money.</span></span></div>
<div style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; font-family: inherit; font-size: large; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Your children’s illustration on a children’s clothing hang tag.</span></div>
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<dt style="border: 0px; display: list-item; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; list-style-type: square; margin: 0px 0px 0.6em; outline: 0px; padding: 1em 1em 0px; vertical-align: baseline;"><a href="http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=3754" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="Tom Kerr Directory of Illustration portfoloio page"><span style="font-family: inherit; font-size: large;"><img alt="Tom Kerr illustration" src="http://howtobeachildrensbookillustrator.files.wordpress.com/2009/12/3754_47513.jpg" height="400" style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" title="Tom Kerr - Mother bunny" width="343" /></span></a></dt>
<dd style="border: 0px; display: list-item; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; list-style-type: circle; margin: 0px 0px 0px 1.625em; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: inherit; font-size: large;"><a href="http://www.kerrtoons.com/" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="Tom Kerr website">Tom Kerr</a> illustration – a mother bunny</span></dd></dl>
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<div style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit; font-size: large;"><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><a href="http://www.kerrtoons.com/" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="Tom Kerr website">Tom Kerr</a></span>, a directory artist based in Omaha works in acrylic, colored pencil, watercolor. pen and ink and digital media. Here’s his <a href="http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=3754" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="Tom Kerr Directory of Illustration portfoloio page"><em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">directory </em>portfolio page.</a> His light humorous style has found its way into newspaper editorial cartoons, magazines, animation characters and 25 books, the most recent being “Math Wizardry for Kids” by Margaret Kenda and Phyllis S. Williams (Barron’s Publishing.)</span></div>
<h2 style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px 0px 0.7em; outline: 0px; padding: 0px; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; font-family: inherit; font-size: large; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">New meadows to graze</em></span></h2>
<div style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit; font-size: large;"><em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">So your message to artists is, try to expand into different venues? </em><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br /></em></span></span></div>
<div style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit; font-size: large;"><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Over the years I’ve seen illustrators </span><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">getting their names in editorial publications because they were doing storytelling art for merchandise packaging. I’ve seen it work the other way, too — illustrators’ success grow from the editorial audience to the design audience. That’s because the same age group that buys a book will buy the game, the cereal, the clothing and the McDonald’s happy meal set with the character toy and all the packaging.</span></span></div>
<div style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit; font-size: large;"><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The art buyer looks at the children’s market as being intertwined with comic books, graphic novels, sci fi market and merchandising and advertising. </span><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">I don’t think illustrators are always thought of as having a style. They’re thought of in terms of solving a problem.</span></span></div>
<div style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; font-family: inherit; font-size: large; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">You put an image on a book to sell the book…the magazines…<br />the product… the ad campaign.</span></div>
<div style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; font-family: inherit; font-size: large; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">So it’s not just storytelling, but it’s also selling a product.</span></div>
<div style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; font-family: inherit; font-size: large; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">If you can show the skill set beyond storytelling, you broaden your appeal to the ad agencies and design shows. That means if you can illustrate a story, but you also have certain digital skills, some animation or flash, or modeling and 3-D skills, you’ll often be considered for a variety of products.</span></div>
<div style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit; font-size: large;"><em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Is there a place in this commercially driven universe for </em><em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">the traditional illustration, rendered with real paint on real paper</em><em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">?</em></span></div>
<div lang="en-US" style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit; font-size: large;"><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Digital art seems to get more attention than traditional art. </span><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></span><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">It’s very popular for packaging and creating characters. It’s used </span><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">to communicate just about anything. </span><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Digital artists get a lot of people looking in their portfolios.</span></span></div>
<div lang="en-US" style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; font-family: inherit; font-size: large; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">But there are always people — right now especially — looking for that nostalgic, hands on feel in the art. Watercolor, draftsmanship, the simple pen and ink line have a more important place than they had three years ago. Everybody’s been touched by someone who’s lost a job. People are going through a tough time. They want an emotional comfort level. That means images that strike an emotional, warm and fuzzy feeling, that appear hand-made rather than in your face and MTV-like.</span></div>
<div lang="en-US" style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; font-family: inherit; font-size: large; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Would you want your child, your three year old exposed only to that hard edged computer or Disney- look?</span></div>
<div lang="en-US" style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit; font-size: large;"><em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">No!</em><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br /></span></span></div>
<div lang="en-US" style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit; font-size: large;"><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">There’s always a need for the humaneness in visual images<span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> — </span></span><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">particularly in an economy that’s struggling. And it’s often </span><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">found in pictures done in the very traditional mediums like watercolor and pencil. I think artists of that old school style have shied away from promoting themselves.</span></span><br />
<span style="border: 0px; font-family: inherit; font-size: large; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">When they should be embracing opportunities to showcase their art.</span></div>
<div lang="en-US" style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; font-family: inherit; font-size: large; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">So we have artists in the directory like <a href="http://www.directoryofillustration.com/ArtistContact.aspx?AID=1763" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="John Parra Directory of Illustration page">John Parra </a>whose fine art/folk art traditional style finds outlets in many kinds of publications — including children’s books.</span></div>
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<dt style="border: 0px; display: list-item; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; list-style-type: square; margin: 0px 0px 0.6em; outline: 0px; padding: 1em 1em 0px; vertical-align: baseline;"><a href="http://johnparraart.com/" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="John Para website"><span style="font-family: inherit; font-size: large;"><img alt="Gracias Thanks by Pat Mora with Illustrations by John Parra" src="http://howtobeachildrensbookillustrator.files.wordpress.com/2009/12/gracias1.jpg" height="322" style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" title="Gracias Thanks by Pat Mora with Illustrations by John Parra" width="257" /></span></a></dt>
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<span style="font-family: inherit; font-size: large;"><em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Gracias Thank</em>s by Pat Mora with illustrations by<a href="http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=1763" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="John Parra portfolio page"> <span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">John Parra</span></a></span><br />
<span style="font-family: inherit; font-size: large;">who works in acrylic, oils and digitally. See his <a href="http://johnparraart.com/" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="John Parra website">website.</a></span></div>
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<em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: inherit; font-size: large;">How to tout one’s own horn in the arts?</span></em></h2>
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<span style="font-family: inherit; font-size: large;">In her own life Jo Ann ran up against this vexing question.</span><br />
<span style="font-family: inherit; font-size: large;">At age 18 she became a national dance champion (having studied dance since the age of 5).</span><br />
<span style="font-family: inherit; font-size: large;">She won the title of <em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Miss Dance of America</span>, </em>which led to an invitation to enter the <em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Miss America Pageant</span></em>, where she tied for 11th place.</span></div>
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<span style="font-family: inherit; font-size: large;">At 19, she won <em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Miss New York State.</span></em> She entered the Fashion Institute of Technology in New York City with her scholarship from the pageant. “I wanted to dance but I never knew how to promote myself except to audition,” she says. “My father wanted to help. He was an engineer. He put together a business card for me that said ‘dancer, beauty pageant winner.'”</span></div>
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<span style="font-family: inherit; font-size: large;">After college studies in marketing she worked as a Ford Model in New York City. But an injury while filming a TV commercial forced a career shift — she launched a public relations firm on Rodeo Drive in Beverly Hills, California.</span><br />
<span style="font-family: inherit; font-size: large;">Her client base came to include Vanessa Williams and President Ronald Reagan.</span></div>
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<span style="font-family: inherit; font-size: large;">Over the last 17 years Jo Ann has worked matching illustrators and designers with buyers and art directors, first with the now gone artists directory<em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> <span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">American Showcase</span></em>, then Serbin Commuinications and <em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The Directory of Illustration.</em></span></div>
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<a href="http://www.directoryofillustration.com/SearchResultsThumbs.aspx?KID=211" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="Tom Kerr Directory of Illustration portfoloio page"><span style="font-family: inherit; font-size: large;"><img alt="Tom Kerr illustration" class="size-full wp-image-1625" src="http://howtobeachildrensbookillustrator.files.wordpress.com/2009/12/3754_489651.jpg" height="400" style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" title="Tom Kerr illustration" width="291" /></span></a><br />
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<span style="font-family: inherit; font-size: large;">Page illustration by Tom Kerr</span></div>
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<span style="font-family: inherit; font-size: large;">Page illustration by<span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> <a href="http://www.kerrtoons.com/" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="Directory of Illustration">Tom Kerr</a></span> from the <em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Directory of Illustration</em></span></div>
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<div style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: inherit; font-size: large;">Jo Ann, is it true that the Directory of Illustration is not for everyone?</span></em></div>
<div lang="en-US" style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; font-family: inherit; font-size: large; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Not every children’s book illustrator will be right for the<em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> Directory of Illustration.</em></span><br />
<span style="border: 0px; font-family: inherit; font-size: large; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Not all illustrators have the ‘want to’ or the ability to understand the buyer’s needs.</span></div>
<div lang="en-US" style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit; font-size: large;"><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">And if the illustrator doesn’t get it and he’s not seasoned enough to deal with a call like that then it’s embarrassing for us. Our job is trying to match qualified art buyers with qualified illustrators. </span><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">If they don’t match, we’re not doing</span><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">our job.</span></span></div>
<div lang="en-US" style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit; font-size: large;"><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">If the illustrator is too amateurish or hasn’t d</span><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">eveloped his ‘voice,’ he’s not ready for our program.</span></span><br />
<span style="font-family: inherit; font-size: large;"><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></span><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">We don’t want artists spending money for a program they’re not ready for.</span></span></div>
<div lang="en-US" style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit; font-size: large;"><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">We’re not the vehicle to ‘break in’ with.</span><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></span></span></div>
<div lang="en-US" style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="font-family: inherit; font-size: large;"><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">I’ve turned so many people away, but with generous insight.</span><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> Part of the consulting I’m doing is guiding these artists. Most want honest feedback, some idea of how they fit into the industry</span><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">.</span></span></div>
<div style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
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<div lang="en-US" style="border: 0px; font-size: 1.4em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; font-family: inherit; font-size: large; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">If someone wants a discussion prior to investing in the directory or any kind of marketing program — I can consult with that person and help them out a lot. When I work with an illustrator, I make recommendations depending on the artist, trends and many criteria. I don’t tell someone what to do. I guide them, and send them back to the drawing board again and again.<span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></span></span></span></div>
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<span style="font-family: inherit; font-size: large;">She offers one on one consultations — usually in the summer months.</span><br />
<span style="font-family: inherit; font-size: large;">Illustrators are welcome to contact her by e-mail at: joannmiller@serbin.com</span><br />
<span style="font-family: inherit; font-size: large;">She recommends that they send a short introduction and an image or two ( jpgs or a site link.) And she encourages all artists to check out the<span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> </em></span><a href="http://directoryofillustration.com/index.aspx" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="Directory of Illustration"><span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Directory of Illustration</em></span> website</a> . “There’s a lot to be seen there,” she says.</span></div>
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<dt style="border: 0px; display: list-item; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; list-style-type: square; margin: 0px 0px 0.6em; outline: 0px; padding: 1em 1em 0px; vertical-align: baseline;"><a href="http://lisafalkenstern.com/" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="Lisa Falkenstern website"><span style="font-family: inherit; font-size: large;"><img alt="Painting by Lisa Falkenstern" src="http://howtobeachildrensbookillustrator.files.wordpress.com/2009/12/903_12972.jpg" height="436" style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" title="Painting by Lisa Falkenstern" width="436" /></span></a></dt>
<dd style="border: 0px; display: list-item; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; list-style-type: circle; margin: 0px 0px 0px 1.625em; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: inherit; font-size: large;">Painting by Directory of Illustration artist<span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><a href="http://lisafalkenstern.com/" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="Lisa Falkenstern website"> Lisa Falkenstern</a></span></span></dd><dd style="border: 0px; display: list-item; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; list-style-type: circle; margin: 0px 0px 0px 1.625em; outline: 0px; padding: 0px; vertical-align: baseline;"></dd></dl>
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<dt style="border: 0px; display: list-item; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; list-style-type: square; margin: 0px 0px 0.6em; outline: 0px; padding: 1em 1em 0px; vertical-align: baseline;"><span style="font-family: inherit; font-size: large;"><a href="http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=1763" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="John Para directory page"><img alt="P is for Pinata" src="http://howtobeachildrensbookillustrator.files.wordpress.com/2009/12/pisforpinata.jpg" height="266" style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" title="PisforPinata" width="267" /></a><em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br />P is for Pinata </em>by Tony Johnston and illustrated by<a href="http://johnparraart.com/" style="-webkit-transition: all 0.5s ease; border: 0px; color: #4b4b4d; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; transition: all 0.5s ease; vertical-align: baseline;" target="_blank" title="John Parra website"> <span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">John Parra,</span></a></span></dt>
<dt style="border: 0px; display: list-item; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; list-style-type: square; margin: 0px 0px 0.6em; outline: 0px; padding: 1em 1em 0px; vertical-align: baseline;"><span style="font-family: inherit; font-size: large;">courtesy John Parra and<em style="border: 0px; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> <span style="border: 0px; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The Directory of Illustration</span>.</em></span></dt>
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<div class="tags" style="border: 0px; font-family: Georgia, sans-serif; font-size: 1.4em; font-stretch: inherit; line-height: 1.8em; margin-bottom: 2em; outline: 0px; padding: 0px; text-shadow: rgba(243, 243, 243, 0.6) 1px 1px 1px; vertical-align: baseline;">
<span style="background-color: white; font-size: 14px; line-height: 25.2000007629395px;">Tags: </span><a href="http://howtobeachildrensbookillustrator.com/tag/make-your-splashes-make-your-marks-course/" rel="tag" style="-webkit-transition: all 0.5s ease; background: rgb(75, 75, 77); border: 0px; color: rgb(255, 255, 255) !important; display: inline-block; font-size: 0.8em !important; font-stretch: inherit; line-height: 25.2000007629395px; margin: 4px 2px 4px 0px; outline: 0px; padding: 0px 6px; text-decoration: none; text-shadow: none; text-transform: uppercase; transition: all 0.5s ease; vertical-align: baseline;">"MAKE YOUR SPLASHES; MAKE YOUR MARKS!" COURSE</a><span style="background-color: white; font-size: 14px; line-height: 25.2000007629395px;"> </span><a href="http://howtobeachildrensbookillustrator.com/tag/art/" rel="tag" style="-webkit-transition: all 0.5s ease; background: rgb(75, 75, 77); border: 0px; color: rgb(255, 255, 255) !important; display: inline-block; font-size: 0.8em !important; font-stretch: inherit; line-height: 25.2000007629395px; margin: 4px 2px 4px 0px; outline: 0px; padding: 0px 6px; text-decoration: none; text-shadow: none; text-transform: uppercase; transition: all 0.5s ease; vertical-align: baseline;">ART</a><span style="background-color: white; font-size: 14px; line-height: 25.2000007629395px;"> </span><a href="http://howtobeachildrensbookillustrator.com/tag/austin-scbwi/" rel="tag" style="-webkit-transition: all 0.5s ease; background: rgb(75, 75, 77); border: 0px; color: rgb(255, 255, 255) !important; display: inline-block; font-size: 0.8em !important; font-stretch: inherit; line-height: 25.2000007629395px; margin: 4px 2px 4px 0px; outline: 0px; padding: 0px 6px; text-decoration: none; text-shadow: none; text-transform: uppercase; transition: all 0.5s ease; vertical-align: baseline;">AUSTIN SCBWI</a><span style="background-color: white; font-size: 14px; line-height: 25.2000007629395px;"> </span><a href="http://howtobeachildrensbookillustrator.com/tag/childrens-book-artists/" rel="tag" style="-webkit-transition: all 0.5s ease; background: rgb(75, 75, 77); border: 0px; color: rgb(255, 255, 255) !important; display: inline-block; font-size: 0.8em !important; font-stretch: inherit; line-height: 25.2000007629395px; margin: 4px 2px 4px 0px; outline: 0px; padding: 0px 6px; text-decoration: none; text-shadow: none; text-transform: uppercase; transition: all 0.5s ease; vertical-align: baseline;">CHILDREN'S BOOK ARTISTS</a><span style="background-color: white; font-size: 14px; line-height: 25.2000007629395px;"> </span><a href="http://howtobeachildrensbookillustrator.com/tag/childrens-book-illustration/" rel="tag" style="-webkit-transition: all 0.5s ease; background: rgb(75, 75, 77); border: 0px; color: rgb(255, 255, 255) !important; display: inline-block; font-size: 0.8em !important; font-stretch: inherit; line-height: 25.2000007629395px; margin: 4px 2px 4px 0px; outline: 0px; padding: 0px 6px; text-decoration: none; text-shadow: none; text-transform: uppercase; transition: all 0.5s ease; vertical-align: baseline;">CHILDREN'S BOOK ILLUSTRATION</a><span style="background-color: white; font-size: 14px; line-height: 25.2000007629395px;"> </span><a href="http://howtobeachildrensbookillustrator.com/tag/directory-of-illustration/" rel="tag" style="-webkit-transition: all 0.5s ease; background: rgb(75, 75, 77); border: 0px; color: rgb(255, 255, 255) !important; display: inline-block; font-size: 0.8em !important; font-stretch: inherit; line-height: 25.2000007629395px; margin: 4px 2px 4px 0px; outline: 0px; padding: 0px 6px; text-decoration: none; text-shadow: none; text-transform: uppercase; transition: all 0.5s ease; vertical-align: baseline;">DIRECTORY OF ILLUSTRATION</a><span style="background-color: white; font-size: 14px; line-height: 25.2000007629395px;"> </span><a href="http://howtobeachildrensbookillustrator.com/tag/houston-scbwi/" rel="tag" style="-webkit-transition: all 0.5s ease; background: rgb(75, 75, 77); border: 0px; color: rgb(255, 255, 255) !important; display: inline-block; font-size: 0.8em !important; font-stretch: inherit; line-height: 25.2000007629395px; margin: 4px 2px 4px 0px; outline: 0px; padding: 0px 6px; text-decoration: none; text-shadow: none; text-transform: uppercase; transition: all 0.5s ease; vertical-align: baseline;">HOUSTON SCBWI</a><span style="background-color: white; font-size: 14px; line-height: 25.2000007629395px;"> </span><a href="http://howtobeachildrensbookillustrator.com/tag/jo-ann-miller/" rel="tag" style="-webkit-transition: all 0.5s ease; background: rgb(75, 75, 77); border: 0px; color: rgb(255, 255, 255) !important; display: inline-block; font-size: 0.8em !important; font-stretch: inherit; line-height: 25.2000007629395px; margin: 4px 2px 4px 0px; outline: 0px; padding: 0px 6px; text-decoration: none; text-shadow: none; text-transform: uppercase; transition: all 0.5s ease; vertical-align: baseline;">JO ANN MILLER</a><span style="background-color: white; font-size: 14px; line-height: 25.2000007629395px;"> </span><a href="http://howtobeachildrensbookillustrator.com/tag/john-parra/" rel="tag" style="-webkit-transition: all 0.5s ease; background: rgb(75, 75, 77); border: 0px; color: rgb(255, 255, 255) !important; display: inline-block; font-size: 0.8em !important; font-stretch: inherit; line-height: 25.2000007629395px; margin: 4px 2px 4px 0px; outline: 0px; padding: 0px 6px; text-decoration: none; text-shadow: none; text-transform: uppercase; transition: all 0.5s ease; vertical-align: baseline;">JOHN PARRA</a><span style="background-color: white; font-size: 14px; line-height: 25.2000007629395px;"></span><a href="http://howtobeachildrensbookillustrator.com/tag/lisa-falkenstern/" rel="tag" style="-webkit-transition: all 0.5s ease; background: rgb(75, 75, 77); border: 0px; color: rgb(255, 255, 255) !important; display: inline-block; font-size: 0.8em !important; font-stretch: inherit; line-height: 25.2000007629395px; margin: 4px 2px 4px 0px; outline: 0px; padding: 0px 6px; text-decoration: none; text-shadow: none; text-transform: uppercase; transition: all 0.5s ease; vertical-align: baseline;">LISA FALKENSTERN</a><span style="background-color: white; font-size: 14px; line-height: 25.2000007629395px;"> </span><a href="http://howtobeachildrensbookillustrator.com/tag/mark-mitchell/" rel="tag" style="-webkit-transition: all 0.5s ease; background: rgb(75, 75, 77); border: 0px; color: rgb(255, 255, 255) !important; display: inline-block; font-size: 0.8em !important; font-stretch: inherit; line-height: 25.2000007629395px; margin: 4px 2px 4px 0px; outline: 0px; padding: 0px 6px; text-decoration: none; text-shadow: none; text-transform: uppercase; transition: all 0.5s ease; vertical-align: baseline;">MARK MITCHELL</a><span style="background-color: white; font-size: 14px; line-height: 25.2000007629395px;"> </span><a href="http://howtobeachildrensbookillustrator.com/tag/marla-frazee/" rel="tag" style="-webkit-transition: all 0.5s ease; background: rgb(75, 75, 77); border: 0px; color: rgb(255, 255, 255) !important; display: inline-block; font-size: 0.8em !important; font-stretch: inherit; line-height: 25.2000007629395px; margin: 4px 2px 4px 0px; outline: 0px; padding: 0px 6px; text-decoration: none; text-shadow: none; text-transform: uppercase; transition: all 0.5s ease; vertical-align: baseline;">MARLA FRAZEE</a><span style="background-color: white; font-size: 14px; line-height: 25.2000007629395px;"> </span><a href="http://howtobeachildrensbookillustrator.com/tag/new-york-fashion-institute-of-technology/" rel="tag" style="-webkit-transition: all 0.5s ease; background: rgb(75, 75, 77); border: 0px; color: rgb(255, 255, 255) !important; display: inline-block; font-size: 0.8em !important; font-stretch: inherit; line-height: 25.2000007629395px; margin: 4px 2px 4px 0px; outline: 0px; padding: 0px 6px; text-decoration: none; text-shadow: none; text-transform: uppercase; transition: all 0.5s ease; vertical-align: baseline;">NEW YORK FASHION INSTITUTE OF TECHNOLOGY</a><span style="background-color: white; font-size: 14px; line-height: 25.2000007629395px;"> </span><a href="http://howtobeachildrensbookillustrator.com/tag/patrice-barton/" rel="tag" style="-webkit-transition: all 0.5s ease; background: rgb(75, 75, 77); border: 0px; color: rgb(255, 255, 255) !important; display: inline-block; font-size: 0.8em !important; font-stretch: inherit; line-height: 25.2000007629395px; margin: 4px 2px 4px 0px; outline: 0px; padding: 0px 6px; text-decoration: none; text-shadow: none; text-transform: uppercase; transition: all 0.5s ease; vertical-align: baseline;">PATRICE BARTON</a><span style="background-color: white; font-size: 14px; line-height: 25.2000007629395px;"> </span><a href="http://howtobeachildrensbookillustrator.com/tag/serbin-communications/" rel="tag" style="-webkit-transition: all 0.5s ease; background: rgb(75, 75, 77); border: 0px; color: rgb(255, 255, 255) !important; display: inline-block; font-size: 0.8em !important; font-stretch: inherit; line-height: 25.2000007629395px; margin: 4px 2px 4px 0px; outline: 0px; padding: 0px 6px; text-decoration: none; text-shadow: none; text-transform: uppercase; transition: all 0.5s ease; vertical-align: baseline;">SERBIN COMMUNICATIONS</a><span style="background-color: white; font-size: 14px; line-height: 25.2000007629395px;"> </span><a href="http://howtobeachildrensbookillustrator.com/tag/tom-kerr/" rel="tag" style="-webkit-transition: all 0.5s ease; background: rgb(75, 75, 77); border: 0px; color: rgb(255, 255, 255) !important; display: inline-block; font-size: 0.8em !important; font-stretch: inherit; line-height: 25.2000007629395px; margin: 4px 2px 4px 0px; outline: 0px; padding: 0px 6px; text-decoration: none; text-shadow: none; text-transform: uppercase; transition: all 0.5s ease; vertical-align: baseline;">TOM KERR</a></div>
<div id="authorarea" style="background: rgb(248, 247, 247); border: 1px solid rgb(210, 210, 210); clear: both; color: #333333; font-family: Georgia, sans-serif; font-size: 10px; font-stretch: inherit; line-height: 10px; margin: 0px; outline: 0px; overflow: hidden; padding: 25px; vertical-align: baseline; width: 639.390625px;">
<img alt="" class="avatar avatar-100 photo" src="http://0.gravatar.com/avatar/e60c02f077e0dfae1cbf12366130f43b?s=100&d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D100&r=G" height="100" style="border: 3px solid rgb(255, 255, 255); box-shadow: rgb(204, 204, 204) 2px 2px 1px; float: left; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: 100px; line-height: inherit; margin: 0px 15px 0px 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline; width: 100px;" width="100" /><br />
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<h3 style="border: 0px; font-family: 'PT Sans Narrow', sans-serif; font-size: 2.5em; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 3px 0px 5px; outline: 0px; padding: 0px; vertical-align: baseline;">
About <a href="http://howtobeachildrensbookillustrator.com/author/MarkGregory/" rel="author" style="-webkit-transition: all 0.5s ease; border: 0px; color: #333333; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; text-transform: uppercase; transition: all 0.5s ease; vertical-align: baseline;" title="Posts by Mark Mitchell">MARK MITCHELL</a></h3>
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Mark G. Mitchell is a children's book author-illustrator living in Austin, Texas. He teaches classes on children's book illustration at The Contemporary Austin School of the Austin Museum or Art and is the creator of the online "Make Your Marks and Splashes" course on children's book illustration. </div>
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<span style="color: black; font-family: 'Times New Roman'; font-size: small; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: normal;">http://howtobeachildrensbookillustrator.com/should-you-advertise-in-an-illustration-directory/</span></div>
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Jo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.com1tag:blogger.com,1999:blog-3160457214945021371.post-51082006122333543632014-11-29T13:34:00.003-08:002014-11-29T15:28:54.506-08:00Directory of Illustration - Did you know?<div class="MsoNormal">
<span style="font-family: inherit; font-size: large;">Did you get a chance to review the information regarding the
Directory of Illustration 32?</span></div>
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<span style="font-size: large;"><br /></span></div>
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<span style="font-family: inherit; font-size: large;">Did you know:</span><br />
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<ul>
<li><span style="font-size: large;">It's a<span style="color: #1f497d; mso-themecolor: dark2;"><i> 2</i></span><i> year</i> program.</span></li>
<li><span style="font-size: large;">The cost is <i>ONE project</i>!</span></li>
<li><span style="font-size: large;">There are <i>flexible payment options</i>.</span></li>
<li><span style="font-size: large;">We’re not an agency but <i>we can help you find a rep </i>when you get that important project.</span></li>
<li><span style="font-size: large;"><i>Consultation is included</i> to present your best creative voice!</span></li>
<li><span style="font-family: inherit; font-size: large;">Our program provides <i>worldwide exposure 24/7</i> – even while you're sleeping. </span></li>
<li><span style="font-family: inherit; font-size: large;">You can post 5 to 100 images immediately.</span></li>
<li><span style="font-family: inherit; font-size: large;">We offer <i>2 websites</i> with very <i>robust search engines</i>.</span></li>
<li><span style="font-family: inherit; font-size: large;">Our book-book is unique....helping <i>YOU STAND OUT</i> from the crowd using ‘internet-only’ sites.</span></li>
<li><span style="font-family: inherit; font-size: large;">We’re <i>100% illustration and illustrative design and lettering</i>!</span></li>
<li><span style="font-family: inherit; font-size: large;">You’ll pay a little more but you’ll get <i>the most exposure to active art buyers.</i></span></li>
<li><span style="font-family: inherit; font-size: large;"><i><i>Getting work</i><span style="font-style: normal;"> is about showing up for job interviews.</span></i></span></li>
<li><span style="font-family: inherit; font-size: large;"><i><span style="font-style: normal;">We have the "<i>Enlarge Image" link</i><b> </b>in portfolios.</span></i></span></li>
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<b><span style="font-family: inherit; font-size: large;">Our market coverage
is international: </span></b><span style="font-family: "Times New Roman","serif"; font-size: 9.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"><o:p></o:p></span></div>
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<td colspan="3" style="background: #4F868A; border: solid #004250 1.0pt; padding: 11.25pt 11.25pt 11.25pt 11.25pt; width: 33.0%;" valign="top" width="33%"><div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="color: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">MARKET COVERAGE</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><span style="font-size: large;"> Advertising Agencies:
Print, Interactive & Broadcast<br />
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Consumer & Trade Magazines<br />
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Book Publishers: Educational, Consumer & Trade<br />
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Design Firms<br />
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Licensing Industry</span></span><span style="font-family: "Times New Roman","serif"; font-size: xx-small; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: xx-small; mso-fareast-font-family: "Times New Roman";"><span style="font-size: large;"> Entertainment, Motion
Picture<br />
& Recording Industries<br />
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Animation & Multimedia Companies<br />
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Internet Production Companies<br />
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Toy & Interactive Game Companies<br />
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National Award Winners</span></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<td style="background: white; border-bottom: solid #004250 1.0pt; border-left: none; border-right: solid #004250 1.0pt; border-top: none; padding: 11.25pt 11.25pt 11.25pt 11.25pt; width: 33.0%;" valign="top" width="33%"><div class="MsoNormal">
<span style="font-family: "Arial","sans-serif"; font-size: xx-small; mso-fareast-font-family: "Times New Roman";"> <span style="font-size: large;"> Fortune 500 Corporations
with In-House Art Departments<br />
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Hi-Tech Computer & Software Markets<br />
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Product & Packaging<br />
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Beauty & Fashion<br />
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Branding & PR Firms</span></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<b><span style="font-family: inherit; font-size: large;">You can reserve
now to lock in our best rate and pay plan...and post your images immediately on
<span style="color: #1f497d;"><a href="http://directoryofillustration.com/">DirectoryofIllustration.com</a>.<o:p></o:p></span></span></b></div>
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<span style="font-family: inherit; font-size: large;"><b>CONTRACT:</b> Click<b> <span style="color: #1f497d; mso-themecolor: dark2;"><a href="https://contract.serbin.com/di32_jam.html">here</a> </span></b>to see
some of the payment plans and contract.<b> <span style="color: #1f497d; mso-themecolor: dark2;"><o:p></o:p></span></b></span></div>
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<span style="font-family: inherit; font-size: large;">We can discuss payment options
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<span style="font-family: inherit;"><span style="font-size: large;">Here’s to a creative year ahead!</span><o:p></o:p></span></div>
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<span style="font-family: inherit;"><b>Jo Ann</b><o:p></o:p></span></div>
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<span style="font-family: inherit;"><a href="http://www.directoryofillustration.com/"><b>www.directoryofillustration.com</b></a><br />
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Jo Ann Miller, Illustration Consultant<br />
<a href="http://joannsartadvice.blogspot.com/">http://joannsartadvice.blogspot.com/</a><br />
<a href="https://www.facebook.com/DirectoryofIllustration.JoAnnMiller">Facebook</a><br />
<a href="http://www.joann-miller.com/">www.joann-miller.com</a> </span><a href="mailto:%7C%20joannmiller@serbin.com"><span style="font-family: inherit;"><b><span style="color: windowtext; text-decoration: none;">|</span></b><span style="color: windowtext; text-decoration: none;"> </span>joannmiller@se</span><span style="font-family: Verdana, sans-serif; font-size: 8pt;">rbin.com</span></a><span style="font-family: Times New Roman, serif; font-size: 12pt;"><o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif;">800.750.5005 </span></b><span style="font-family: 'Times New Roman', serif;"><a href="mailto:%7C%20joannmiller@serbin.com"><b><span style="color: windowtext; font-family: Verdana, sans-serif; text-decoration: none;">|</span></b></a></span><b><span style="font-family: 'Times New Roman', serif;">760.318.6310</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"><o:p></o:p></span></div>
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Jo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.com0tag:blogger.com,1999:blog-3160457214945021371.post-24406728160557483692014-11-25T11:08:00.000-08:002014-11-25T11:08:06.847-08:00Directory of Illustration 31 - NEWest book cover<span style="font-family: inherit; font-size: large;">Directory of Illustration 31 book cover illustration by Paul Blow, represented by Anna Goodson, Book Design and Art Direction by Dave Plunkert/Spur Design</span><br />
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<span style="font-family: inherit; font-size: large;">DI31 is being sent to 18,000 active art directors in January! </span><br />
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<span style="font-family: inherit; font-size: large;"><a href="http://3.bp.blogspot.com/-dJEsUqjxJAA/VHTTdpt-geI/AAAAAAAAAuM/Oz5CXXgzX5U/s1600/DI31%2Blarger%2Bbook%2Bcover.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-dJEsUqjxJAA/VHTTdpt-geI/AAAAAAAAAuM/Oz5CXXgzX5U/s1600/DI31%2Blarger%2Bbook%2Bcover.jpg" height="640" width="522" /></a></span></div>
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<br />Jo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.com0tag:blogger.com,1999:blog-3160457214945021371.post-56125028641444420402014-11-07T09:02:00.000-08:002014-11-09T16:48:41.467-08:00Is print really dead?<div class="MsoNormal">
<span style="font-family: inherit; font-size: large;">I recently saw this in <i>ADWEEK</i>.<o:p></o:p></span></div>
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<span style="font-family: inherit; font-size: large;">Is print really dead? Not according to Ikea, after all, the company prints about 200 million copies of its catalog every year in 27 languages for 38 countries. That's more than twice the number of bibles produced in a given year.<o:p></o:p></span></div>
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<span style="font-family: inherit; font-size: large;">But is a print catalog too low-fi for the high-tech age? Again, not according to Ikea, which rolled out this amusing promo for the 2015 catalog, slyly suggesting that print is actually a wondrous technology that equals—nah, exceeds—the power of digital media.<o:p></o:p></span></div>
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<span style="font-family: inherit; font-size: large;">I'm sure the concept has been done before. But it's done well here.</span></div>
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<span style="font-family: inherit; font-size: large;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/MOXQo7nURs0?feature=player_embedded' frameborder='0'></iframe></span></div>
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<span style="font-family: inherit; font-size: large;"><b>It’s also well done with the <i>Directory of Illustration</i></b>. <b>In Print +
Online = Worldwide</b>.<o:p></o:p></span><br />
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<a href="http://1.bp.blogspot.com/-4h8rpPxJCaA/VGAH-OHIl8I/AAAAAAAAAt8/bVuD9JdXDQY/s1600/DI30_Cover.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-4h8rpPxJCaA/VGAH-OHIl8I/AAAAAAAAAt8/bVuD9JdXDQY/s1600/DI30_Cover.jpg" height="640" width="489" /></a></div>
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<span style="font-family: inherit; font-size: large;">I invite you to call or <a href="mailto:joannmiller@serbin.com">email me</a> to discuss your marketing options for
2015-2016. We’ll help you find work in new markets. <o:p></o:p></span></div>
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<li class="MsoNormal" style="line-height: 140%; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: inherit; font-size: large;"><span style="line-height: 140%;">View Media Kit » </span><span style="line-height: 140%;"><span style="line-height: 140%;"><a href="http://www.directoryofillustration.com/AdvertisingInfo/index.html">Program Rates Details</a></span>
<o:p></o:p></span></span></li>
<li class="MsoNormal" style="line-height: 140%; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: inherit; font-size: large;"><span style="line-height: 140%;">Browse the Book » </span><span style="line-height: 140%;"><span style="line-height: 140%;"><a href="http://directoryofillustration.com/BrowseTheBook.html">Current Edition</a></span></span></span></li>
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<span style="font-family: Domine, serif;"><i><span style="font-size: 20px; line-height: 26px;">“I’m swamped with work - I partially blame it on my own talent and the rest is entirely the Directory of Illustration’s fault.”</span></i></span></div>
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<span style="font-family: Domine, serif;"><i><span style="font-size: 20px; line-height: 26px;"> Christoph Hitz, advertiser since 2013</span></i></span></div>
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<span style="font-family: Domine, serif;"><i><span style="font-size: 20px; line-height: 26px;">“The Directory of Illustration has been invaluable, exposing our illustrations to better paying clients with big budgets. I’m not sure we would be the nationally known studio we are today without it! ”</span></i></span></div>
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<span style="font-size: 20px; line-height: 26px;"> Terry Tidwell / Miracle Studios. advertiser since 1994</span></div>
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<span style="font-size: 20px; line-height: 26px;">“Advertising in the Directory of Illustration has greatly increased my exposure and helped me acquire more clients from across the country.”</span></div>
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<span style="font-size: 20px; line-height: 26px;"> Janet Allinger, advertiser since 2008</span></div>
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<b style="border: 0px; color: rgb(0, 0, 0) !important; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; letter-spacing: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><br /></b>
<b style="border: 0px; color: rgb(0, 0, 0) !important; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; letter-spacing: 0px; margin: 0px; padding: 0px; vertical-align: baseline;">Author: <a href="http://www.adweek.com/contributor/tim-nudd" style="background-attachment: initial !important; background-clip: initial !important; background-color: white; background-image: none !important; background-origin: initial !important; background-position: initial !important; background-repeat: initial !important; background-size: initial !important; border: 0px; color: rgb(237, 30, 37) !important; cursor: pointer; font-family: Georgia, serif; font-size: 15px; font-stretch: inherit; line-height: 19px; margin: 0px; padding: 0px !important; text-decoration: none; vertical-align: baseline;">Tim Nudd</a></b><span style="background-color: white; color: #666666; font-family: Georgia, serif; font-size: 15px; line-height: 19px;"> </span><span style="background-color: white; border: 0px; color: #666666; font-family: Georgia, serif; font-size: 15px; font-stretch: inherit; line-height: 19px; margin: 0px; padding: 0px; vertical-align: baseline;">is creative editor at Adweek</span></div>
Jo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.com1tag:blogger.com,1999:blog-3160457214945021371.post-63336793560500571782014-10-21T17:00:00.000-07:002014-11-09T16:32:12.935-08:00ADOPT-A-PET<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
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<span style="background-color: white; color: #141823; font-size: large; line-height: 20px;">ADOPT-A-PET from the PALM SPRINGS ANIMAL SHELTER</span></div>
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<span style="background-color: white; color: #141823; line-height: 20px;">KMIR TODAY Show Adopt-A-Pet Segments...Thank you everyone at KMIR - especially Gloria Rodriguez,Thalia Hayden and Eddie Trent for the opportunity to show off these wonderful pets looking for forever homes.</span></div>
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<span style="color: #141823;"><span style="background-color: white; line-height: 20px;">That's me with 2 playful, 5 month old, medium hair kittens with Gloria Rodriguez. Ramon, the Tabbie, got adopted the next day. Richard is still available. He's even more loving and a sweet lap kitty! Contrary to what people may believe black cats bring wealth, prosperity and good luck! </span></span><span style="font-size: xx-small; text-align: start;">Click </span><a href="http://www.kmir.com/category/277966/video?autoStart=true&topVideoCatNo=default&clipId=10746255" style="font-size: x-large; text-align: start;">here</a><span style="font-size: xx-small; text-align: start;"> to see the full video of Ramon and Richard, the 5 month old kitties.</span></div>
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<a href="http://4.bp.blogspot.com/-VZS1_FtSPt4/VGAD_SZnWZI/AAAAAAAAAtc/W7XU-dVEj4Y/s1600/Kitties%2Bon%2BKMIR%2B10-21-14%2Bwith%2BGloria.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-VZS1_FtSPt4/VGAD_SZnWZI/AAAAAAAAAtc/W7XU-dVEj4Y/s1600/Kitties%2Bon%2BKMIR%2B10-21-14%2Bwith%2BGloria.png" height="360" width="640" /></a></div>
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<a href="http://4.bp.blogspot.com/-hZoIs_OzVl8/VGAGJm4ITQI/AAAAAAAAAtw/mw0OhBqgRZc/s1600/kitties%2Bon%2Bkmir%2B10-21-14.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-hZoIs_OzVl8/VGAGJm4ITQI/AAAAAAAAAtw/mw0OhBqgRZc/s1600/kitties%2Bon%2Bkmir%2B10-21-14.png" height="360" width="640" /></a></div>
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<span style="font-family: inherit;"><span style="font-size: xx-small; text-align: start;"><span style="background-color: white; color: #141823; line-height: 19.3199996948242px; text-align: left;"> Meet Missy - the 2 1/2 year old Siamese kitty I showed on KMIR TV TODAY SHOW too. She was recovering from a broken pelvis that healed perfectly. She found a forever home later that week. </span></span>Click <a href="http://www.kmir.com/category/277966/video?autoStart=true&topVideoCatNo=default&clipId=10464317">here</a> to see the full video of Missy the Siamese kitty. Missy found her forever home 3 days after she was seen on KMIR TV!</span></div>
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<span style="text-align: center;">Sushi, the Shih Tzu, was adopted the day after he was on KMIR. He found his forever home that week and is now a therapy dog!! </span><span style="text-align: center;">Thalia Hayden, the co-anchor, thought Sushi was adorable with his little bow-tie!! </span><br />
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<br />Jo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.com1tag:blogger.com,1999:blog-3160457214945021371.post-19958893478271015392014-10-20T17:46:00.001-07:002014-10-20T17:46:55.219-07:00<div class="separator" style="clear: both; text-align: center;">
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<h1 style="background-color: white; border: 0px; color: #f49e2d; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 24px; font-stretch: inherit; font-weight: 400; line-height: 20px; margin: 0px 0px 12px; padding: 0px; text-transform: uppercase; vertical-align: baseline;">
ABOUT THE WIA</h1>
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For nearly four decades, the AOI has presented the most comprehensive and significant awards for illustration in the UK. Now, for the first time in it's history, the organisation welcomes an international partner, <a href="http://www.directoryofillustration.com/" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">the Directory of Illustration</a>, to create the World Illustration Awards.</div>
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<span class="s1" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://www.directoryofillustration.com/" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">The Directory of Illustration</a></span> is widely regarded as the leading marketing program for illustrators in the United States. Their website and print resources are relied on by qualified art buyers from all over the world when they need to commission illustration.</div>
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<em>“The Directory of Illustration is excited to be partnering with the AOI to support the World Illustration Awards. Honoring the most creative and inspiring commercial illustration from around the world will help everyone stay connected with new trends and ideas, and provide expanded opportunities for artists to promote their work to a global audience."</em></div>
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<span class="s2" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Glen Serbin – President, <span class="s1" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://www.directoryofillustration.com/" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">Directory of Illustration</a></span></span></div>
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Work entered into the World Illustration Awards will be reviewed by a jury of distinguished and international industry professionals. The competition shortlist reflects exceptional work by illustrators currently making an outstanding contribution to visual culture.</div>
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<span style="border: 0px; font-family: inherit; font-stretch: inherit; font-weight: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Shortlisted work is showcased online, allowing commissioners and industry peers to browse work and contact successful artists directly. Each year’s shortlist is available to view permanently in the Awards archive.</span></div>
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Award Winners will be announced at a prestigious ceremony at Somerset House, the major arts and cultural centre in the heart of London. Selected works will be exhibited in their spectacular Terrace Rooms before touring the UK, as well as being showcased in an accompanying publication, which will be circulated to all major commissioners of illustration.</div>
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<span style="border: 0px; font-family: inherit; font-stretch: inherit; font-weight: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Following its display at Somerset House the exhibition tours to multiple venues across the UK. </span><span style="border: 0px; font-family: inherit; font-stretch: inherit; font-weight: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">This national tour receives approximately 40,000 visitors during its run.</span></div>
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<span style="border: 0px; font-family: inherit; font-stretch: inherit; font-weight: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">A publication will be launched to coincide with this exhibition and will be available from October 2015.</span></div>
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The <strong>Call for Entries</strong> will be opening shortly.</div>
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Illustration (C) <a href="http://www.theaoi.com/awards/winner-details.php?id=83" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">Laurindo Feliciano</a></div>
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<br />Jo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.com0tag:blogger.com,1999:blog-3160457214945021371.post-85628771646388961412014-03-11T19:45:00.000-07:002014-03-11T20:42:59.241-07:00TAKE CHARGE OF PRICING YOUR ILLUSTRATIONS<div class="MsoNormal">
<span style="font-family: inherit;"><b>I asked my friends at Friend + Johnson (illustration representation agency) if I could share the best advice they had <i>about pricing</i> that
they would give an illustrator. </b><o:p></o:p></span></div>
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<span style="font-family: inherit;"><b><br />
Here's the Q & A: LISTEN UP and TAKE CHARGE OF YOUR PRICING!! Here are some general questions YOU may have and their advice on how to respond...</b><o:p></o:p></span></div>
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<span style="font-family: inherit;"><b><br /></b></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-HsvZ6BVn76g/Ux-_2KB0izI/AAAAAAAAAqg/CawZqOCxECs/s1600/don+bishop.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://4.bp.blogspot.com/-HsvZ6BVn76g/Ux-_2KB0izI/AAAAAAAAAqg/CawZqOCxECs/s1600/don+bishop.jpg" height="640" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: inherit; font-size: small;">Don Bishop - <a href="http://www.directoryofillustration.com/ArtistPortfolioThumbs.aspx?AID=2902">Directory of Illustration portfolio</a></span></td></tr>
</tbody></table>
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<span style="font-family: inherit;"><b>Question: I have worked with some major illustration
publications. Work has been a bit slow lately and I’m taking on some smaller
clients. I don’t really want to adjust my rates, but at the same time I
understand that budgets vary from client to client. What is the best way to
educate a client on my pricing structure, as well as to charge a rate that is
appropriate and not too low?</b><o:p></o:p></span></div>
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<span style="font-family: inherit;">Illustration is one of those subjects where clients have a
hard time understanding the price structure, since there are no hard costs to
accommodate pricing, like hard drives, equipment rental, etc. The best way to
validate your worth for a job is to base it on industry standards for
illustration projects similar to what you’re doing for your client.<o:p></o:p></span></div>
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<span style="font-family: inherit;">The <a href="https://www.graphicartistsguild.org/" title="Graphic Artists Guild">Graphic Artists Guild</a> is a great
starting place to justify what rates are acceptable in the marketplace right
now. <b><i>The problem is, editorial and other publications tend to pay
editorial rates, not advertising rates, and these rates can be half the costs
of an advertising project.</i></b><o:p></o:p></span></div>
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<span style="font-family: inherit;"><b>Question: Any tips for building sales confidence in new
commercial illustrators? I don’t want my sales inexperience to reflect poorly
on my work – and I do want to turn interest into sales.</b><o:p></o:p></span></div>
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<span style="font-family: inherit;">As an illustrator new to the field, learning how to build
sales confidence can be daunting. There are so many variables to consider when
working in the advertising, publishing or editorial worlds. In the field
of commercial illustration, potential clients don’t want to feel like they are
being “sold to,” so effectively “selling yourself” comes from a combination of
things you project on the phone or through your emails – once a potential
client reaches out to you. When it comes to turning potential jobs into actual
sales, the key areas you should be aware of and work on include:<o:p></o:p></span></div>
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<b><span style="font-family: inherit;">1. Learn How to be Personable and Accessible When
Communicating With a Potential Buyer<o:p></o:p></span></b></div>
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<span style="font-family: inherit;">If you maintain a professional demeanor and are truly
excited about the project, buyers will hear that in your voice and know that
you want to work with them. There is so much competition out there that how you
handle yourself on the phone, your enthusiasm (without sounding too pushy) and
your ability to help them with costs – or with more of your work, to help them
move forward – will set you apart. In this market, it’s the little things that
push you to the top of the list! I have had illustrators who were considered
for a job, but the client needed to see more work to help them sell the
illustrator to the client’s client. Can you offer this? Are you willing to do a
test if necessary, to show them what you can do?<o:p></o:p></span></div>
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<b><span style="font-family: inherit;">2. Show Confidence in Your Work and Knowledge of
Commercial-Project Pricing and Processes<o:p></o:p></span></b></div>
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<span style="font-family: inherit;">The more knowledge you have in the pricing arena, the more
confident you will be. You need to be involved in illustration groups such as
the AIGA (<a href="http://www.aiga.org/">http://www.aiga.org/</a>), Graphic
Artists Guild (<a href="https://www.graphicartistsguild.org/" title="https://www.graphicartistsguild.org/">https://www.graphicartistsguild.org/</a>)
and the Society of Illustrators (<a href="http://societyillustrators.org/" title="http://societyillustrators.org/">http://societyillustrators.org/</a>) so
you can understand what others in your field are going through. By keeping in
touch with your industry peers, you will have a better idea of how to price
your work, what questions you should be asking and which requests are just
unrealistic. When I have interest from a client, the first thing I do is find
out the scope of the project, the usage, if they are supplying any reference,
what in the artist’s work inspired them to think of that particular illustrator
for this job and, last but not least, whether they have a budget in mind.<o:p></o:p></span></div>
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<b><span style="font-family: inherit;">3. Listen – One of the Most Important Skills You Must
Develop!<o:p></o:p></span></b></div>
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<span style="font-family: inherit;">How well you listen has a major impact on how effective you
can be for your client. You have to listen to obtain information, to understand
and to learn. After listening to the assignment parameters, the goals of the
ad/illustration and any concerns the client or art director might have, you’ll
be able to offer better suggestions – and show you will be a good collaborator.<o:p></o:p></span></div>
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<b><span style="font-family: inherit;">4. Learn How to Say “No”<o:p></o:p></span></b></div>
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<span style="font-family: inherit;">If a project isn’t right for you stylistically, or you can’t
meet the deadline, or the client is not willing to pay what you feel is a fair
price, you need to be able to say “no.” In these instances, the most helpful
thing you can say to a potential client is, “I’m not the right person for the
job because…” This builds your credibility. Yes, you may lose a sale, but
you’ll probably gain an advocate because you shot straight with them. It’s also
a good idea to suggest another illustrator who might be a better fit, to show
that you want to help your potential client find the best solution for his or
her project.<o:p></o:p></span></div>
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<span style="font-family: inherit;">It’s also important to learn how to bring in more potential
clients. Research your competition and find out who they’re working for. Find
out what accounts are using more illustration in their campaigns, then research
who the creatives are so you can market them directly. They know how to use
illustration properly – and they’re not afraid to!<o:p></o:p></span></div>
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<span style="font-family: inherit;"><b><br />
Question: I understand the value of including some personal work on my website,
but where and when should I not market personal work?</b><o:p></o:p></span></div>
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<span style="font-family: inherit;">As agents, we can’t stress enough how important it is for
commercial artists and photographers to create personal projects. It’s at the
top of the list of most important things you can do to keep your work
interesting and evolving.<o:p></o:p></span></div>
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<b><span style="font-family: inherit;">Personal Work = Personal Connections<o:p></o:p></span></b></div>
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<span style="font-family: inherit;">Creating personal work not only gives an artist an
opportunity to create new imagery for his or her portfolios, but should open
the door for experimentation – creating for the pure joy of creating, no
strings attached! – and feed the soul by creating work that comes from purely
personal passion.<o:p></o:p></span></div>
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<span style="font-family: inherit;">In many instances, potential clients are just as interested
in this work – if not more interested – as they are commercial pieces. It
allows them to see a broader dimension of the artist and helps them understand
the artist on a more personal level. We love showing and promoting most
personal work!<o:p></o:p></span></div>
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<span style="font-family: inherit;">The goal of marketing your personal work is to intrigue
clients and get them interested in working with you. You want them to move you
from the giant pool of artists vying for their attention to the much smaller
group that already has their attention and is being considered for work.<o:p></o:p></span></div>
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<b><span style="font-family: inherit;">Pick Your Spots Carefully<o:p></o:p></span></b></div>
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<span style="font-family: inherit;">But there are times when personal work should not be
promoted within the commercial area of an artist’s business. An obvious example
is not promoting personal work that’s not 100-percent complete, technically or
otherwise. That’s a given.<o:p></o:p></span></div>
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<span style="font-family: inherit;">Another good example is if the personal work is too erotic
or sexual in nature. Although this work can be very interesting on a fine-art
level, it’s not appropriate for most commercial venues. There’s a line where
the sensual aspect of nudity crosses over to erotica, and it’s best to err on
the side of caution.<o:p></o:p></span></div>
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<span style="font-family: inherit;"><b><i>If a personal project is too controversial</i></b>,
you should also avoid marketing it in a commercial venue. Examples of such work
include pieces that make strong political or religious statements. Such work
might be more appropriate as an editorial statement or as material for your
blog. Think about the old adage that tells you, in social settings, to avoid
sex, religion and politics!<o:p></o:p></span></div>
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<span style="font-family: inherit;">Another example of personal work to keep out of your
marketing materials is <b><i>work that’s just so abstract a potential
client probably won’t see any application for it</i></b>. Your personal work
should be promoted in a commercial venue to not only showcase your talent and
creative thinking, but to inspire potential clients. In the commercial world,
it’s great if that inspiration can somehow be applied to our business of
advertising. Creatives need to see a connection between your work and what they
create … a suggestion of how your vision can enhance theirs. If you’re
marketing with an image that’s so artistic that it has no real application,
you’re going to confuse people and lose an opportunity to shine.<o:p></o:p></span></div>
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<span style="font-family: inherit;">Creatives have limited time to review what’s in front of
them, and they continually look for inspiration. <b><i>When a wonderful
eblast or a direct mail piece with an inspiring or influential image hits their
desk and they take notice, you have achieved your goal.</i></b><o:p></o:p></span></div>
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<span style="font-family: inherit;">You also have to bear in mind how much competition there is
out there, doing the same thing as you. Make sure you’re showing your strengths
in a way that encourages targeted clients to use you.<o:p></o:p></span></div>
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<span style="font-family: inherit;"><b>Question: Clients always ask for an estimate, and I tend
to lowball – any good strategies for coming up with a proper estimate?</b><o:p></o:p></span></div>
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<span style="font-family: inherit;">Creating an accurate estimate is the best thing you can do
for the client, your own illustration business and the industry. Even though no
two estimates are the same, most can still follow a general outline for what
should be included. Here is a list of questions to ask your potential client to
help create an accurate estimate that fulfills both their expectations and your
needs.<o:p></o:p></span></div>
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<b><span style="font-family: inherit;">Introduction<o:p></o:p></span></b></div>
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<span style="font-family: inherit;">1. How did you find out about me? Is there something in
your portfolio that inspired them to think of you for this project? Make sure
you understand exactly what they’re referencing so you can make sure you’re
comfortable executing it, and are clear on what they’re hiring you to do. This
will also help you determine the level of complexity of the illustration
they’re looking for.<b><o:p></o:p></b></span></div>
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<b><span style="font-family: inherit;">Project Description<o:p></o:p></span></b></div>
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<span style="font-family: inherit;">2. Do you have a layout? How complex are the
illustrations? Are they single-spot illustrations or more complex scenarios?
Are they providing any references for you to use? Are they looking for you to
concept illustration ideas with the creatives, or are you working from a
pre-approved layout that will not allow for much change? Is this
black-and-white or a four-color piece? Are you working in layers?<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">3. What is the timing for the initial pencils and the
final illustration? Usually, you should have three to four days for the initial
pencils, and after client approval, another five to seven days to deliver the
final. Two rounds of pencils are standard; anything more should have an
additional charge.<b><o:p></o:p></b></span></div>
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<b><span style="font-family: inherit;">Usage, Licensing and Copyright<o:p></o:p></span></b></div>
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<b><span style="font-family: inherit;">4. Usage is very important in helping you price your
project. Note that consumer advertising will be priced much higher than
illustrations for a children's book or direct mail.<o:p></o:p></span></b></div>
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<b><span style="font-family: inherit;">Does the client want national, regional, international,
web or worldwide uses? How long is the usage? What is the media use: consumer
ad, trade ad, packaging, direct mail, billboards, brochures?<o:p></o:p></span></b></div>
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<span style="font-family: inherit;">5. If clients say they want unlimited use, you should
explore if this is really what they need and offer alternative licensing to
match their budget. Often times, clients are not “educated” in this area of
rights-based pricing; they will be much more understanding if you take the time
to outline that they will ultimately save money by purchasing just the usage
they need. For example, if they see the difference in cost for a two-, three-
or five-year use, this may be more in-line with what they really need vs.
unlimited use/time. <b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">Most clients aren't planning on a consumer magazine campaign
or any out of home use, they may just want unlimited collateral (direct mail
and consumer or trade brochures and inserts) use. Find out specifically what
they’ll use the artwork for and tailor your pricing to match.<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">6. <i>If at all possible, never do "work for
hire," give buyouts or sell your copyright.</i> You’re essentially
giving away all of your rights as the creator of the artwork and giving
ownership to your client. They in turn can reuse and resell the artwork in any
way they want.<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">You can still retain your copyright even if it's unlimited
use, worldwide for an unlimited time and exclusive to them. If they feel they
may need the artwork for other uses down the road or for a longer period of
time, these extended uses can be renegotiated or factored into the original
contract as well.<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">Remember, they want to use you and you want to work with
them. This is a negotiation to give them what they need and pay you fairly for
the creation and use of the work. You’re working together to create a fair
contract for both parties.<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">7. Will this image have resale potential in stock or
other markets? Does your licensing give you this option?<b><o:p></o:p></b></span></div>
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<b><span style="font-family: inherit;">Keep Budgets & Other Paperwork in Mind<o:p></o:p></span></b></div>
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<span style="font-family: inherit;">8. Editorial and book clients usually have a
predetermined budget. Sometimes you can renegotiate if you feel it’s too low
for the amount of work they’re requesting. You should always get a credit line
for editorial or pro-bono work.<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">9. Do they have an allotted budget already in mind? If
not, when do they need numbers?<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">10. Is there a contract? You should have your own
contract in addition to anything they supply.<b><o:p></o:p></b></span></div>
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<b><span style="font-family: inherit;">Hang Up<o:p></o:p></span></b></div>
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<span style="font-family: inherit;">11. Never give an estimate while you’re on the phone
with your client. It’s best to hang up and think about what you’re comfortable
with.<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">12. Review your estimate before submitting it. A great
source for guidelines for estimating various projects is the “Graphic Artists
Guild Handbook” at <a href="http://lab.agencyaccess.com/blog/bid/54689/www.graphicartistsguild.org/handbook/" title="www.graphicartistsguild.org/handbook/">www.graphicartistsguild.org/handbook/</a>.<b><o:p></o:p></b></span></div>
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<b><span style="font-family: inherit;">Post-Submittal<o:p></o:p></span></b></div>
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<span style="font-family: inherit;">13. After you have submitted your estimate and it’s
approved, make sure to have it signed and sent back to you.<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">14. After the project is confirmed, you should bill 50%
of the job. This is important for cash flow since illustration projects can
stretch over a number of weeks with the back-and-forth for approvals. This is
also important with a new client that you don't have a payment history with.<b><o:p></o:p></b></span></div>
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<span style="font-family: inherit;">15. In addition to billing upon confirmation AND having
a new client sign your contract, you may want to get a purchase order from you
client as it is a contract to purchase your services from your buyer.<b><o:p></o:p></b></span></div>
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<b><span style="font-family: inherit;">Now that all the paperwork is in order, relax and have
fun creating a fantastic new piece <i>with</i> your client!</span></b><o:p></o:p></div>
Jo Ann Millerhttp://www.blogger.com/profile/01228845664707211292noreply@blogger.com0