Images of dogs and cats seem to help companies sell their product or service. So many print and television commercials have a dog or cat in them! Companies are creating ads featuring dogs or cats to appeal to and increase the favorable attitude toward their product or service. I first noticed it when every Super Bowl television commercial had a dog in it.
It makes sense...according to the 2011-2012 APPA National Pet Owners Survey, 62% of U.S. households own a pet, which equates to 72.9 millions homes - 46.3% own a dog and 38.9% own a cat. And based on the social media reaction to some automotive television spots, tongues are wagging.
It's no surprise that Jason Parker Bryant recently boasted 2 jobs, one for a major dog food product and another for a zoo from showing animals, and dogs in particular, in his portfolio.