Sunday, June 10, 2012

Have you illustrated any dogs or cats lately?

Images of dogs and cats seem to help companies sell their product or service. So many print and television commercials have a dog or cat in them! Companies are creating ads featuring dogs or cats to appeal to and increase the favorable attitude toward their product or service. I first noticed it when every Super Bowl television commercial had a dog in it.  

It makes sense...according to the 2011-2012 APPA National Pet Owners Survey, 62% of U.S. households own a pet, which equates to 72.9 millions homes - 46.3% own a dog and 38.9% own a cat. And based on the social media reaction to some automotive television spots, tongues are wagging.

It's no surprise that Jason Parker Bryant recently boasted 2 jobs, one for a major dog food product and another for a zoo from showing animals, and dogs in particular, in his portfolio. 

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