Sunday, October 23, 2011

Blissfully unaware logo design and pilfering

My friend, Directory of Illustration client and dedicated designer/illustrator Leighton Hubbell recently clued me in on his, and many other designers’, logo ‘intellectual property’ theft.  Leighton had 21 logo designs stolen and the list of infringed designers keeps growing as more people are made aware of the debacle. There are many more pieces of work on this site that designers haven’t yet discovered are theirs. Flip through this site and see if some of your work is there. Identity Designer Jeff Fisher at LogoMotives has also written a very extensive article about the whole situation.

One example of the pilfering

The AIGA, Graphic Artists Guild and a handful of other very visible designers are starting to get the word out. If you see your art there you can write a cease and desist (DMCA) letter to Logogarden’s hosting company’s legal department.
Protect your own brand. Follow Leighton’s advice: protect yourself from your own logo pilfering:
  • Keep track of your images. Have a naming convention that you can easily keep going and where they were posted.
  • Use metadata in your images. Include metadata, creation and copyright data information when saving in Photoshop or Adobe Bridge.
  • File for copyrights on your images. You can file for copyrights in groups of images, too and save some money.
  • Be careful where you post your work. Only submit to sites that you know or trust.
  • Be a good neighbor. If you see a familiar image that looks overly inspired, contact the original designer if you know who it is. If not, Tweet it.
  • Scan the image servers. Use Google Reverse Image Search or to see if anyone’s using your work.
  • Cease & Desist letters – Get a copy of a DMCA form and have it ready if you need to send it.
  • Consider digital tracking software. Services like Digimarc can label, watermark and track your digital library.
  • Turn off image links on your website. Although not a big solution, it can certainly deter the casual infringer.
  • Label your work. Let the pilferer know that they are borrowing your work should it end up beyond your reach.
If you've created logos, you should read Leighton’s very informative and well written blog.


  1. Thanks, Jo Ann for giving this a little more visibility.

    I certainly hope that more of the design and illustration community becomes better aware of this situation and starts to take preventative action. Intellectual property theft can't go completely away, but it can definitely improve.

  2. This comment has been removed by a blog administrator.

  3. This Logo Design is very remarkable. Thank you for posting such a great post…I was looking for something like this…I found it quiet interesting, hopefully you will keep posting such blogs….Keep sharing.

  4. swarovski crystal,
    louis vuitton handbags,
    swarovski outlet,
    oakley sunglasses,
    prada handbags,
    ray ban sunglasses,
    the north face outlet store,
    soccer jerseys,
    true religion outlet,
    yoga pants,
    karen millen dresses,
    kobe 9,
    rolex watches,
    coach outlet,
    michael kors outlet,
    michael kors outlet,
    replica watches,
    air max 2015,
    oakley sunglasses,
    nike mercurial,
    adidas outlet store,
    ghd hair straighteners,
    nike air force 1,
    christian louboutin online,
    lebron james shoes,