The secret to your success is to see yourself as a business and carve out time to fully develop as an artist AND as a business. As a business, you will need a consistent style/brand, a professional website and you will need to promote your work across many channels. Please don’t ignore online marketing – it’s THE way our industry is doing business these days.
Your marketing strategy
should be centered on the target market that you are aiming for and those who
wish to hire you. If you are not sure about your target audience and
clients, please feel free to schedule a time on my calendar for a free
consultation. https://calendly.com/jo-ann/free-consultation
We can help you with this!
The Directory of illustration is a full-service marketing platform that
connects you with the most active creatives online, in print, through social
media and through our email subscription program. We offer everything you need
to increase your visibility and connect you with new potential clients.
STEPS
1- First of all you’ll need a
consistent style/brand, and a body of work. Don’t steal other people's ideas.
An original is worth more than a copy. Find your voice and Be YOU!
2-Having a responsive web
site is a crucial first step in marketing your art. It’s important to have a
place where you can send creative directors, commissioners and art producers to
see your work. A poorly designed website will only ruin your chances of getting
hired. If you need a website, or your website needs a makeover, send
me a message and I’ll set you up for
a conversation with our SiteDesignWorks
manager Steve, to see the free customized WordPress templates and discount
hosting.
Since your portfolio often
serves as your first impression, it’s important to put some thought into it.
- Only show your best
work
- Organize your work
into categories or separate portfolios so your visitors aren’t so overwhelmed
- Make sure your bio is
well written and interesting - that you sound knowledgeable, trustworthy,
educated, motivated, and creative
- Add a blog
- Add an online store
3- Be where your audience is:
Where do art directors,
creative directors and commissioners go to assign jobs?
www.Directoryofillustration.com is still the #1 site for illustrators also
Instagram
Twitter
Pinterest
LinkedIn
Facebook
Post at least once a week on
your social media platforms and keep creating new images that are exciting and
commercial
4- Reach your audience
through email campaigns
Yodelist.com is our email
subscription program and a great way to put your work directly in the inbox of
a creative.
Make it personal, have a
creative subject line and introduce yourself, providing a link to your website.
Keeping potential clients
aware of your latest work through a regular email newsletter is a fundamental
aspect of good marketing. If you’re interested to know more about an email
campaign, send me a message and I’ll set you up for a conversation with Kayla Riveros.
5-Consider signing up for one
of the Directory of illustration marketing packages, which will put you in front of the largest audience
of qualified art buyers in the world. We have marketing programs to fit any
budget.
Here is a link to the DI
packages: https://join.directoryofillustration.com/marketing-bundles-jam/
Remember this: You are a
business, do your best to present yourself consistently and professionally, and
know that I’m here to help!
Questions? Let's chat soon! Please schedule a time
that is convenient for you:
https://calendly.com/jo-ann/free-consultation
Jo Ann Miller
772.213.3044 EST
joann@directoryofillustration.com
