Christmas is being advertised all over Times Square - The Radio City Christmas Spectacular that is! Putting on a show this grand is a big undertaking. The branding for the show begins a year in advance. Tom White at 9 Surf Studios was called upon to put his creative skills to use with Jay Cooper and the folks over at SpotCo (entertainment and branding advertising agency), the agency working with MSG (owners of Radio City), to create this year's logo. Tom is a genius at branding and image design through the use of typographics and illustration. He said the preliminary design process and review was intense but produced some good work. I was personally attracted to this project, not just because I've always loved Tom's creative and marketing skills, but because as a dancer I always loved the Rockettes!
